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The Distinguished SearchEngineStrategies Chicago “Orion panel” chose to tackle one of the big questions at the top of almost every serious advertiser’s list. “What is the best way to approach “Integrated” marketing strategies in the current economic environments and beyond?” Today’s moderator was Kevin Ryan, SES Advisory Board Chair & CEO Motivity Marketing. The panel wasted no… Read More
At today’s SES Chicago session, “Social Responsibility in a 2.0 World,” dynamic speakers passionately reiterated that, while technology changes, so must the way we give back to the community. Speakers covered topics surrounding corporate social responsibility, blended value models and encouraged nonprofits to fully embrace their relationship with the 2.0 Web World.
In search marketing, it’s nearly a religious pilgrimage. Upon entering the Chicago Hilton’s Grand Ballroom each December, flashbacks of foundational SEM gatherings glimmer in turn of the century chandeliers like northern lights. If total search immersion is what you’re after, this is a classic annual event.
