aimClear Search Marketing Blog

As snow flew sideways on the chilly frontier, SES Chicago 2008 participants waited to be regaled yet again with insight and information. Eisenberg did not disappoint.

This session focused on shifting the mindset from “Pay Per Click” to “Pay Per Conversation.”  Clearly it is imperative to remain cognizant of the current state of the economy, where every click and hence every dollar matters.

Every click is a potential customer trying to engage you and their choices are limited.  Will the customer continue the dialogue through to a purchase funnel or will they bounce immediately off your landing page?  In order to continue the conversation, the value of the product and service needs to be demonstrated.

This session helped  identify missed conversations and then how to woo them back.  The introduction was given by Anne Kennedy, Managing Partner & Founder, Beyond Ink.  Presenting valuable insight was Bryan Eisenberg, Co-founder, Future Now Inc. Read the rest of this entry »

SES Chicago Day three had me digging deep into my vernacular and coining the new word “SMAnalytics” which combines analytics and SM, A.K.A. Social Media. Where is this intersection of Social Media and Analytics?

In the session, “Social Media – Measuring the Business Value,” presenters sought to dig into the subject of measuring this business value. Through the use of search and web analytics, social media programs can be shaped and results can be measured. Read the rest of this entry »

Moderator Greg Jarboe (President & Co-founder, SEO-PR) opened the session by asking the audience “Who on our panel is the Lion, the Tiger or the Bear…oh my?”  All Wizard of Oz references aside, there appears to be no clearly defined Yellow brick road to success in these tight economic times. Read the rest of this entry »

Welcome, from SES Chicago!  Whereas conference coverage typically focuses on 1 session at a time, we thought it might be interesting to assign one of our bloggers (me) the role of providing a more global overview of their day spent in sessions. We hope you enjoy the format of bite-sized chunks of key points gleaned from multiple sessions. Read the rest of this entry »

I had the pleasure of chatting with Chris Boggs for a few minute in Chicago, aside the  SearchEngineStrategies glitz & glare. A fixture on the international SEM conference speakers circuit and blogger, he’s a well respected practitioner of SEO and paid search.

The Distinguished SearchEngineStrategies Chicago “Orion panel” chose to tackle one of the big questions at the top of almost every serious advertiser’s list. “What is the best way to approach “Integrated” marketing strategies in the current economic environments and beyond?”

Today’s moderator was Kevin Ryan, SES Advisory Board Chair & CEO Motivity Marketing. The panel wasted no time by jumping into the fray and asking hard questions. “Is integration really happening?” and  “How do marketers go beyond the pitch and to the reality of what that means in today’s environment?” Read the rest of this entry »

At today’s SES Chicago session, “Social Responsibility in a 2.0 World,” dynamic speakers passionately reiterated that, while technology changes, so must the way we give back to the community.  Speakers covered topics surrounding corporate social responsibility, blended value models and encouraged nonprofits to fully embrace their relationship with the 2.0 Web World. Read the rest of this entry »

In search marketing, it’s nearly a religious pilgrimage. Upon entering the Chicago Hilton’s Grand Ballroom each December, flashbacks of foundational SEM gatherings glimmer in turn of the century chandeliers like northern lights. If total search immersion is what you’re after, this is a classic annual event.

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