aimClear® Search Marketing Blog

Throughout #SESCHI 2010, citations of search & social marketing case studies have run rampant. “Did you hear about the Old Spice campaign? How about Skittles!?” Um, yeah. Unless you’ve been living in a cave, you’ve heard of them, maybe even posted on their branded Facebook page or tweeted at their spokesperson… desperately begging for him to engage you in a hilarious (& steamy-dreamy…) viral YouTube video…

The B2Bers among the Search Engine Strategies crowd were hungry for some hardcore business-facing case studies to bring home and proudly present to their bosses, like a beaming schoolgirl (or boy!) handing momo & dad a straight-A report card. The B2B Marketing panel did not disappoint, with presenters Mischa Stephens, senior optimization specialist at Google, and Chris Long, SVP of e-commerce and marketing at L-com, Inc. delivering the goods.

aimClear live-tweeted this session via (@lindsaylorraine). Read on for top tips shared by this dynamic duo. Read the rest of this entry »

The beginning of the end of Day 1 at #SESCHI 2010 found some marketers fidgeting in their final session rooms, anxious to get to the cocktail reception (free-drink tickets clutched tightly in clammy hands…). But it’s safe to say that those attending the “Delivering Great Content” panel were more anxious for the strategies sure to be shared by a power-house team of presenters more than anything else. Greg Jarboe, president and co-founder of SEO-PR, Michael DeHaven, SEO Product Manager, Bazaarvoice & Heather Lloyd-Martin, CEO, SuccessWorks dolled out great insights on three facets of content: video content, user-generated content and SEO copywriting strategies.

aimClear live-tweeted this session (via @lindsaylorraine). Read on for tips they shared with the Search Engine Strategies audience. Read the rest of this entry »

Data is starting to roll in on the effects of Google’s elegant UI/SERPs adaptation Google Instant. The concept of SERPs that configure as users type is not new, but it appears big G’ has laid claim to mass paradigm busting.  Marketing chatter ranges from ridiculously hyperbolic to ho-hum with good reason. Instant instantly appoints already-dominant brands’ godly brand-status & likely makes growing brand awareness more expensive for everyone else.

Even aside from Instant’s potential to affect traffic, just think of the incredible subliminal branding that takes place as users type there searches out. Whether a user is searching for “basketball,” “botany” or “blintzes,” the keyword “Best Buy” flashes past with nary a flicker. Google has anointed Best Buy’s marketing manager Pope of the “b” SERPs. Read on for more SERP samples that show it’s no easy task to decode Google Instant’s black box mystical brand signals…

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Last Tuesday, the Internet was a-flutter over Google’s funky new logo– those crazy colorful dots moved wherever your mouse moved, resulting in wonder-struck smiles, bleary eyes and many a scratched head. Rumors as to the meaning behind the madness spawned and spread faster than retweets from a link posted by Alyssa Milano. Were the bugged-out balls Google’s way of celebrating its 12th birthday? Or  just another entertaining hack? An attempt to one-up Bing? Hat-tip to HTML 5 or CSS3? A not-so-subtle campaign for Chrome? No one knew for sure. But next day at San Francisco’s Museum Of Modern Art, Google hosted a special press conference where a new search feature was unveiled and instantly made waves around the world [wide web]. Read the rest of this entry »

Everything old is new again. Would you believe that the origins of Google’s algorithm & mission statement may date back to 1945? What can the history of search tell us about where it’s going in the future?

In writing his next search marketing book (due in the fall) Search Engine Strategies’  Mike Grehan explored these questions & more. At this week’s SES Conference & Expo San Francisco, Mike gave the audience a sneak peek at his new book. It was an informative and enjoyable dive  into the curious history of search engine crawling, indexing & rankings.

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