aimClear Search Marketing Blog

Everything old is new again. Would you believe that the origins of Google’s algorithm & mission statement may date back to 1945? What can the history of search tell us about where it’s going in the future?

In writing his next search marketing book (due in the fall) Search Engine Strategies’  Mike Grehan explored these questions & more. At this week’s SES Conference & Expo San Francisco, Mike gave the audience a sneak peek at his new book. It was an informative and enjoyable dive  into the curious history of search engine crawling, indexing & rankings.

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In March 2010, usage of Facebook’s internal search engine jumped approximately 48% to peak at 2.7% of U.S. searches.  Though April and May U.S. search share dipped, these numbers are still rather substantial given Facebook search’s obvious people-focus and legendary limitations.  That said compared to Google’s monolithic 63.7 percent of American search share, Facebook’s internal search usage does not seem like a big deal.

Still, many businesses investing precious dollars in Facebook Ads, apps, pages, community management, etc…  want to understand how to rank inside of Facebook.  “How do we get our application to show up,” “What factors determine which fan or community pages show up in the FB search suggestion box,” “What attributes dictate which events rank to which users?” Business want to know. This post offers our study’s findings regarding Facebook SEO ranking factors along with ideas to maximize organic visibility in Facebook’s organic  SERPs. Read the rest of this entry »

From the inception of search in the early 90’s, individuals and monolithic companies revolutionized the world’s information management.  Since then post BBS pioneers have taken over the marketing world. Over the years, as contextual advertising platforms evolved and blossomed into robust networks like Facebook and DoubleClick, there have been naysayers.  Contrary to nearly half a decade of “search is dead” hyperbole, search is and always will be king. Here’s why. Read the rest of this entry »

Rand Fishkin is a singular personality and, to those in the SEO industry,  needs little  introduction.  Having “started playing” with Microsoft FrontPage WYSIWYG web page software in 1993 as a high school student, he’s grown SEOmoz to take its place amongst the most recognized brands in search.

Rand worked his way to thought-leadership by classic pathways: hard work,  experimentation, speaking engagements at early Danny Sullivan/Chris Sherman SearchEngineStrategies conferences, tackling ambitious data-driven research projects, ahead of the times tool-making, endless sharing, participation and blogging. Read the rest of this entry »

@LeeOdden is a consensus thought leader-SEO Agency owner focused on the stunning convergence of PR, social media and SEO. Business, agency, fellow speaker, conference organizer or client–these answers regarding search, social, evolution and agency training are are recommended reading.

Read back through TopRanks’s respected blog. It’s clear Lee Odden saw this future on the horizon…about 3 years ago. Gracious and brainy, he’s an approachable SEM industry personality, a fixture on the national search marketing conference scene and (for the most part) unaffected.

So far as we’re concerned, Lee’s one of the early SEOs who wrote the book on corporate use of feeds, inventoried digital assets, blog powered online media rooms, truly valuable content, empowering communities and other SMO cornerstones. Read the rest of this entry »