Posted by Marty Weintraub on January 4th 2009 in SEM | 6 comments
Cash and ROI from ecommerce is easy to calculate. Measuring income from AdSense and other affiliate revenue is simple for publishers to weigh, in order to validate investments in content, SEO or arbitrage. Leads are easy to count, as are associated PPC expenses.
However, evaluating a website’s ongoing profitability is often not quite so cut and dried. In these times of budgetary duress, short-sighted thinking too often fosters short-sheeting the corporate web presence. Here are 6 less obvious cash-in-the-bank criteria, by which to measure a site’s hidden success. Start with the statement, “a website could be considered profitable if it:” Read the rest of this entry »
Posted in SEM | 6 Comments »
Posted by Marty Weintraub on October 6th 2008 in Uncategorized | 2 comments
Greetings from late afternoon @ SMX East. It struck me covering the Ad Agencies & Search Marketing panel for SEORoundTable, that this conference crowd is a bit different. Yeah, the groovy old school search community-of-origin I love is here–pioneers, bloggers, the very roots of our industry. They’re crawling all over the place speaking, hanging out, blogging for trade pubs and meeting clients.
Still, the crowd at Jacob K. Javits Convention Center on West 34th Street center is different Read the rest of this entry »
Posted in Uncategorized | 2 Comments »
Posted by Jennifer Osborne on August 21st 2008 in Paid Marketing | Be the first to comment!
It’s Day 4 at SES San Jose and it looks like they saved the best for last. Moderated by Gregg Stewart SVP, Interactive, TMP Directional Marketing, this session looked at Contextual Advertising from two directions: from a publisher’s perspective on how to generate more revenue dollars and also effective tactics for managing contextual campaigns. David Szetela CEO, Clix Marketing shared world class content targeting tips from Advertisers perspective. Read the rest of this entry »
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Posted by Marty Weintraub on June 14th 2008 in Uncategorized | 2 comments
Next week search industry thought leaders from around the globe will converge for Canada’s premier annual SEM conference, Search Engine Strategies Toronto 2008. Show organizers Andrew Goodman and SES Global Content Director Kevin Ryan have put together a dandy 2 day, 3 track and specialized half day training sessions program which promises to be state of the art. Read the rest of this entry »
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