aimClear® Search Marketing Blog

photo credit: Jermz Photography

While it’s obvious that the web is no longer a one-way communication process, it’s less clear where consumers will end up looking for information, with so many more options available than ever before. YouTube, Facebook, Forums, Blogs, AND search engines. Laptops, desktops, mobile devices, home entertainment centers and maybe even your toaster.

“Nothing in search marketing is as certain as change. Ten years ago Google did not exist – now it’s a verb that means searching on the Web.”

The SES San Jose session: “Beyond Googling: Where Will Your Customers Be Searching in Five Years?” looked to address these questions and showcase opportunities. Read the rest of this entry »

Search Engine Strategies San Jose kicked off the C-Suite track with The Adaptive CMO: A New Paradigm for Digital Marketing, featuring a solo presentation from Brian Featherstonhaugh, Chairman & CEO of OgilvyOne Worldwide. Read the rest of this entry »

Hello to all, Manny Rivas here at SES Chicago 2008. I’m thrilled to be here providing coverage for aimClear Blog. Thanks to Sandy Prouix and the whole SearchEngineStrategies team. The weather is cold outside but the energy in these sessions is great! Read the rest of this entry »

Welcome, from SES Chicago!  Whereas conference coverage typically focuses on 1 session at a time, we thought it might be interesting to assign one of our bloggers (me) the role of providing a more global overview of their day spent in sessions. We hope you enjoy the format of bite-sized chunks of key points gleaned from multiple sessions. Read the rest of this entry »

In search marketing, it’s nearly a religious pilgrimage. Upon entering the Chicago Hilton’s Grand Ballroom each December, flashbacks of foundational SEM gatherings glimmer in turn of the century chandeliers like northern lights. If total search immersion is what you’re after, this is a classic annual event.

Read the rest of this entry »