Posted by Lauren Litwinka on May 25th 2010 in Interviews, SES Toronto | Be the first to comment!
Mark J. Rosenberg, Of Counsel to Sills Cummis & Gross’ Intellectual Property Practice Group, has been providing clients from a wide variety of industries with legal advice for the past 20 years. With special emphasis on Internet Marketing legalities, he is able to contribute unique perspective on paid keywords, online advertisements, and domain names that expands our framework as marketers in this digital day and age.
Next month, Mark will be speaking at Search Engine Strategies Toronto on a rather newsworthy panel, Facebook Feeding Frenzy: Targeting Opportunities, Privacy Challenges. In between prepping for the session and drafting privacy policies for his own clients, Mark was able to share a candid interview with aimClear. Questions ranged from Facebook TOS to the social network’s bestial qualities, if any. Let’s take a look at what he had to say. Read the rest of this entry »
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Posted by Derek Edmond on August 13th 2009 in Paid Marketing, SES San Jose 2009 | 3 comments
The Advanced Paid Search Techniques session on Day 3 of SES San Jose brought together a fantastic group of marketers offering advice and guidance for getting the most out of paid search campaigns. Moderator Chris Boggs, Director of SEO at Rosetta kicked off the session. Read the rest of this entry »
Posted in Paid Marketing, SES San Jose 2009 | 3 Comments »
Posted by Derek Edmond on August 12th 2009 in Paid Marketing, SES San Jose 2009 | 3 comments
Getting someone to click a search ad is one thing; getting them to convert into a sale or lead is another. The second session I attended on Day Two of Search Engine Strategies San Jose was “Landing Page Testing and Tuning“. Featuring a solo presentation by Tim Ash, President of SiteTuners.
Sage Lewis, President of SageRock provided a quick introduction [apparently Tim has a lot of groupies 
] and then it was off to the presentation. Read the rest of this entry »
Posted in Paid Marketing, SES San Jose 2009 | 3 Comments »
Posted by Derek Edmond on August 12th 2009 in SES San Jose 2009, Social Media | 4 comments
photo credit: eyesplash Mikul
What online venues do your customers flock to when they’re not searching Google or visiting your website? They could be talking about your brand – good or bad – at this very moment, in an online venue seen by thousands or even millions of users.
While it’s no secret how prominent social platforms such as Twitter, Facebook and YouTube are, the ability to generate buzz and establish productive relationships with customers online is certainly not as clear.
Search Engine Strategies San Jose kicked off Day Two with the session: Igniting Viral Campaigns: Leveraging Consumer-Generated Content. Read the rest of this entry »
Posted in SES San Jose 2009, Social Media | 4 Comments »
Posted by Derek Edmond on August 12th 2009 in Agencies, SES San Jose 2009 | Be the first to comment!
photo credit: Diego Cupolo
In these risky financial times, some marketing executives who purchase SEO, PPC and Social services are exploring alternative business models for engaging and incenting vendors. One attractive option for mitigating financial risk and maximizing return, has always been pay-per-performance. So how does performance pricing fit in today’s brave new world of online marketing vendor services?
This SES San Jose panel, Performance Pricing Models: What Every CMO Must Know!” evaluated successful SEM campaign case studies contracted by this pricing model. Speakers also offered a thorough overview of the concept, applicability to various channels, key benefits, caveats and crucial success factors. Read the rest of this entry »
Posted in Agencies, SES San Jose 2009 | No Comments »
