aimClear® Search Marketing Blog

Savvy marketers zero in on the “long tail” of online marketing by seeking out and targeting customers interested in exactly what a product has to offer. Marketing to search queries comprised of extra defining words, the result is often greater strategic and cost-effective search marketing campaigns.

This SES San Jose 2008 session explored the concept of long tail from a tactical standpoint, focused on strategies to increase sales and pump ROI. PPC Rockstar and Search Engine Watch columnist David Szetela moderated today’s fascinating panel. I met David at SMX Advanced, scored a cool t-shirt from his booth and quickly ascertained that I was interacting with a true heavyweight of paid search. Read the rest of this entry »

The morning sun has barely risen over the Santa Clara valley, but energy and excitement radiate from the very heart of this famed Silicon Valley. Technology industry icons including Adobe, BEA Systems, Cisco, eBay, Hewlett-Packard, IBM, Hitachi and so many others call this northern California enclave home. The GooglePlex is just a short commuter rail ride north to Mountain View.

There could hardly be a more fitting location for Incisive Media’s classic August search marketing conference, SearchEngineStrategies San Jose 2008. This 10th annual rendering of SES SJ has attained a rarity of stature, structure and attendance by a decade of excellence in total search marketing immersion. Read the rest of this entry »

We’re pleased to announce aimClearBlog’s expanded coverage of Search Engine Strategies San Jose 2008. Our stable of bloggers, packing off to the lovely California sun, includes terrific writers like Todd Mintz (Portland), Jennifer Osborne (Toronto) and Charlene Jaszewski (New York).

Kicking off August 18th and running through the 21st, SES is one of the true granddaddies of mainstream search marketing conferences.  With over 70 cutting edge sessions, thousands of attendees, keynotes and even a mass excursion to the GooglePlex for the famed “Google Dance,” this year’s show looks fabulous. Read the rest of this entry »

The midnight SeaTac passenger lounge seems strangely romantic to this bleary eyed writer, awaiting the 12:40AM flight to Minneapolis and then Duluth, Minnesota. I’m positive the excitement of SMX Advanced 2008 will not wear off before we all get together for Advanced again next year. This was one hell of a conference. Read the rest of this entry »