aimClear Search Marketing Blog

As snow flew sideways on the chilly frontier, SES Chicago 2008 participants waited to be regaled yet again with insight and information. Eisenberg did not disappoint.

This session focused on shifting the mindset from “Pay Per Click” to “Pay Per Conversation.”  Clearly it is imperative to remain cognizant of the current state of the economy, where every click and hence every dollar matters.

Every click is a potential customer trying to engage you and their choices are limited.  Will the customer continue the dialogue through to a purchase funnel or will they bounce immediately off your landing page?  In order to continue the conversation, the value of the product and service needs to be demonstrated.

This session helped  identify missed conversations and then how to woo them back.  The introduction was given by Anne Kennedy, Managing Partner & Founder, Beyond Ink.  Presenting valuable insight was Bryan Eisenberg, Co-founder, Future Now Inc. Read the rest of this entry »

Gathering of the Techie Thought Leaders,
Moderated by Kevin Ryan and Mike Grehan, SES San Jose 2008
Matt Cutts – Google, Danny Sullivan -  Search Engine Land, Tim Westergren- Pandora, Robert Scoble – Scobleizer and others, Kirsten Mangers – CEO WebVisible, Rich LeFurgy, Archer advisors

Kevin Ryan is my personal god. He started off the round table with a pastiche of pop culture references to google, texting, blogging and everything else that the panel represents. (South Park, even though it’s rife with toilet humor, is still IMHO is one of the best observers/skewers of popular culture out there.) Read the rest of this entry »

Savvy marketers zero in on the “long tail” of online marketing by seeking out and targeting customers interested in exactly what a product has to offer. Marketing to search queries comprised of extra defining words, the result is often greater strategic and cost-effective search marketing campaigns.

This SES San Jose 2008 session explored the concept of long tail from a tactical standpoint, focused on strategies to increase sales and pump ROI. PPC Rockstar and Search Engine Watch columnist David Szetela moderated today’s fascinating panel. I met David at SMX Advanced, scored a cool t-shirt from his booth and quickly ascertained that I was interacting with a true heavyweight of paid search. Read the rest of this entry »

The morning sun has barely risen over the Santa Clara valley, but energy and excitement radiate from the very heart of this famed Silicon Valley. Technology industry icons including Adobe, BEA Systems, Cisco, eBay, Hewlett-Packard, IBM, Hitachi and so many others call this northern California enclave home. The GooglePlex is just a short commuter rail ride north to Mountain View.

There could hardly be a more fitting location for Incisive Media’s classic August search marketing conference, SearchEngineStrategies San Jose 2008. This 10th annual rendering of SES SJ has attained a rarity of stature, structure and attendance by a decade of excellence in total search marketing immersion. Read the rest of this entry »

We’re pleased to announce aimClearBlog’s expanded coverage of Search Engine Strategies San Jose 2008. Our stable of bloggers, packing off to the lovely California sun, includes terrific writers like Todd Mintz (Portland), Jennifer Osborne (Toronto) and Charlene Jaszewski (New York).

Kicking off August 18th and running through the 21st, SES is one of the true granddaddies of mainstream search marketing conferences.  With over 70 cutting edge sessions, thousands of attendees, keynotes and even a mass excursion to the GooglePlex for the famed “Google Dance,” this year’s show looks fabulous. Read the rest of this entry »