Posted by Lindsay Childs on October 15th 2010 in Speaking Engagments | Be the first to comment!
Fall is in the air and #SESChicago is around the corner. The much-anticipated Search Engine Strategies conference will be held next week in the Windy City, and aimClear couldn’t be more excited. From our team, Lauren, Alyssa and I (Lindsay) will be covering the event, and our own Marty Weintraub will take the stage to share hot tips and techniques with a hungry crowd of marketers. Read on for an overview of our upcoming conference coverage, as well as a peek at Marty’s “killer” presentation. Read the rest of this entry »
Posted in Speaking Engagments | No Comments »
Posted by Lisa Williams on August 13th 2009 in SEO | 2 comments
It’s a rare experience to have site reviews with present and past Google visionaries in search. Matt Cutts, Greg Boser, Vanessa Fox and Tiffany Lane collaborated to share expert advice at today’s Search Engine Strategies San Jose Site Clinic Track session Extreme Makeover: Live Site Clinic
The reviewers didn’t pull any punches, “If you’re a spammer and are having your site reviewed in this clinic now’s the time to bail because we will call you out, you will get de-indexed and it will be funny.” Read the rest of this entry »
Posted in SEO | 2 Comments »
Posted by Lisa Williams on August 13th 2009 in Social Media | Be the first to comment!
Crowds have gathered on street corners since the dawn of humanity to share information, love, indignation, politics and every other type of interaction. A lot of good and plenty of damage was done to brands below the radar.
Now the clout of engaged social media users is affecting reputations on and offline. Three of four Americans are involved in social media, yet there are still a surprising number of CEOs who aren’t ready to allow their customers a corporate-hosted public voice. Read the rest of this entry »
Posted in Social Media | No Comments »
Posted by Matt Peterson on March 30th 2009 in Paid Marketing | 3 comments
Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups.
As a search marketer highly interested in politics, I appreciated the historical significance of both the panelist’s body of work and what they shared with the lucky SES audience. What followed was an insiders account of the political search game, personal insight into the symbiotic strands of influence between search and the news media, amusingly clever paid search tactics, and even some career advice. Read the rest of this entry »
Posted in Paid Marketing | 3 Comments »
Posted by Matt Peterson on March 26th 2009 in Link Baiting, Linking | 2 comments
Discover the Power of Linking: Link Building Basics session at SES NY covered a great deal of ground in representing both Search Engine and Search Marketer viewpoints on the subject of links.
The second half of the session comprised of search marketers Kristjan Mar Hauksson, Debra Mastaler, and Peter Van der Graaf, which greatly contrasted the presentations given by the search engine reps.
Overall, it was light on the idealist link concepts, but full of real world applied link building tactics. This post picks up exactly where we left off in the first part of this session’s coverage. Read the rest of this entry »
Posted in Link Baiting, Linking | 2 Comments »
