aimClear Search Marketing Blog

It’s a rare experience to have site reviews with present and past Google visionaries in search.  Matt Cutts, Greg Boser, Vanessa Fox and Tiffany Lane collaborated to share expert advice at today’s Search Engine Strategies San Jose Site Clinic Track session Extreme Makeover: Live Site Clinic

The reviewers didn’t pull any punches, “If you’re a spammer and are having your site reviewed in this clinic now’s the time to bail because we will call you out, you will get de-indexed and it will be funny.” Read the rest of this entry »

Crowds have gathered on street corners since the dawn of humanity to share information, love, indignation, politics and every other type of interaction. A lot of good and plenty of damage was done to brands below the radar.

Now the clout of  engaged social media users is affecting reputations on and offline. Three of four Americans are involved in social media, yet there are still a surprising number of CEOs who aren’t ready to allow their customers a corporate-hosted public voice. Read the rest of this entry »

Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups.

As a search marketer highly interested in politics, I appreciated the historical significance of both the panelist’s body of work and what they shared with the lucky SES audience. What followed was an insiders account of the political search game, personal insight into the symbiotic strands of influence between search and the news media, amusingly clever paid search tactics, and even some career advice. Read the rest of this entry »

Discover the Power of Linking: Link Building Basics session at SES NY covered a great deal of ground in representing both Search Engine and Search Marketer viewpoints on the subject of links.

The second half of the session comprised of search marketers Kristjan Mar Hauksson, Debra Mastaler, and Peter Van der Graaf, which greatly contrasted the presentations given by the search engine reps.

Overall, it was light on the idealist link concepts, but full of real world applied link building tactics. This post picks up exactly where we left off in the first part of this session’s coverage. Read the rest of this entry »

A hallmark of the Search Engine Strategies conferences has been the  “first look” and stage demoing of bleeding edge search marketing tools before they go live and eventually change the world.

Rather than the unveiling of a brand new tool performing functions we didn’t know we needed, the search marketing community at SESNY 09 received something long asked for (and long overdue) with the Google Workshop: Preview the New Adwords Interface session. Read the rest of this entry »

[Marty note: This interview has a terrific primer on duplicate content] Eric Enge has an an extensive background in the SEO industry and is a well respected figure in the search world.

He’s the President of Stone Temple Consulting, located near Boston, and Co-founder of Moving Traffic Inc. You can find most of his published content on the Stone Temple blog as well as Search Engine Watch and SearchEngineLand.

After meeting up for the interview, Eric shared his path in the search industry, offered a cool introduction to duplicate content as well as a taste of what we could expect from the long awaited and controversial session “Black Hat, White Hat and the Best Kept Secrets to Search.” [SES session coverage] Read the rest of this entry »

SES Chicago Day three had me digging deep into my vernacular and coining the new word “SMAnalytics” which combines analytics and SM, A.K.A. Social Media. Where is this intersection of Social Media and Analytics?

In the session, “Social Media – Measuring the Business Value,” presenters sought to dig into the subject of measuring this business value. Through the use of search and web analytics, social media programs can be shaped and results can be measured. Read the rest of this entry »

‘Tis budget season and marketing people are all a flutter trying to decide how to spend their 2009 dollars.

As the American Economy gives more and more recession indicators, marketing budgets are going to hold even at best and most likely will shrink this year.

Smart marketers know that Viral Marketing aka Word of Mouth Marketing (WOM) can be an inexpensive yet HUGELY effective means of getting your message out.

The Igniting Viral Media Session, Day 1 at SES San Jose was jam packed with great information on how to make your viral campaigns more effective from some of the search industry’s top viral marketers: Read the rest of this entry »

We’re pleased to announce aimClearBlog’s expanded coverage of Search Engine Strategies San Jose 2008. Our stable of bloggers, packing off to the lovely California sun, includes terrific writers like Todd Mintz (Portland), Jennifer Osborne (Toronto) and Charlene Jaszewski (New York).

Kicking off August 18th and running through the 21st, SES is one of the true granddaddies of mainstream search marketing conferences.  With over 70 cutting edge sessions, thousands of attendees, keynotes and even a mass excursion to the GooglePlex for the famed “Google Dance,” this year’s show looks fabulous. Read the rest of this entry »