Posted by Lisa Williams on August 13th 2009 in SEO, SES San Jose 2009 | 2 comments
It’s a rare experience to have site reviews with present and past Google visionaries in search. Matt Cutts, Greg Boser, Vanessa Fox and Tiffany Lane collaborated to share expert advice at today’s Search Engine Strategies San Jose Site Clinic Track session Extreme Makeover: Live Site Clinic
The reviewers didn’t pull any punches, “If you’re a spammer and are having your site reviewed in this clinic now’s the time to bail because we will call you out, you will get de-indexed and it will be funny.” Read the rest of this entry »
Posted in SEO, SES San Jose 2009 | 2 Comments »
Posted by Lisa Williams on August 13th 2009 in SES San Jose 2009, Social Media | Be the first to comment!
Crowds have gathered on street corners since the dawn of humanity to share information, love, indignation, politics and every other type of interaction. A lot of good and plenty of damage was done to brands below the radar.
Now the clout of engaged social media users is affecting reputations on and offline. Three of four Americans are involved in social media, yet there are still a surprising number of CEOs who aren’t ready to allow their customers a corporate-hosted public voice. Read the rest of this entry »
Posted in SES San Jose 2009, Social Media | No Comments »
Posted by Matt Peterson on March 30th 2009 in Paid Marketing, SES New York 2009 | 3 comments
Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups.
As a search marketer highly interested in politics, I appreciated the historical significance of both the panelist’s body of work and what they shared with the lucky SES audience. What followed was an insiders account of the political search game, personal insight into the symbiotic strands of influence between search and the news media, amusingly clever paid search tactics, and even some career advice. Read the rest of this entry »
Posted in Paid Marketing, SES New York 2009 | 3 Comments »
Posted by Matt Peterson on March 26th 2009 in Linking, SES New York 2009, link baiting | 2 comments
Discover the Power of Linking: Link Building Basics session at SES NY covered a great deal of ground in representing both Search Engine and Search Marketer viewpoints on the subject of links.
The second half of the session comprised of search marketers Kristjan Mar Hauksson, Debra Mastaler, and Peter Van der Graaf, which greatly contrasted the presentations given by the search engine reps.
Overall, it was light on the idealist link concepts, but full of real world applied link building tactics. This post picks up exactly where we left off in the first part of this session’s coverage. Read the rest of this entry »
Posted in Linking, SES New York 2009, link baiting | 2 Comments »
Posted by Matt Peterson on March 25th 2009 in Google, Paid Marketing, SEM Tools, SES New York 2009 | Be the first to comment!
A hallmark of the Search Engine Strategies conferences has been the “first look” and stage demoing of bleeding edge search marketing tools before they go live and eventually change the world.
Rather than the unveiling of a brand new tool performing functions we didn’t know we needed, the search marketing community at SESNY 09 received something long asked for (and long overdue) with the Google Workshop: Preview the New Adwords Interface session. Read the rest of this entry »
Posted in Google, Paid Marketing, SEM Tools, SES New York 2009 | No Comments »
