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Tagged search engine optimization

Math & Buddha: Predicting The Value Of SEO

Traditional marketers new to SEO, usually seek to understand the probable return on proposed optimization jobs prior to taking the leap. “Faith or math” they ask. “Tell us how to predict success and measure results.” The questions keep coming. Why does this SEO matter? How high will our site “rank” for keywords essential to survival.… Read More

SEM Poetry Slam  /  SEO

Think SEO Before You Name Your New Company!

A timeless truth of online marketing is that a substantial percentage of online leads and sales result from “direct brand” searches.  This simply means customers often Google the actual name of your business or branded products, to research and find contact information. Being properly indexed in search engines for permutations of your company’s name is… Read More

Analytics  /  SEO