aimClear Search Marketing Blog

Jeff Quipp is the quintessential multifaceted search marketing agency owner. Located in Ajax Ontario, his company SearchEnginePeople is known for staffing true next-gen Internet marketing thought-leaders.

Jeff is well regarded internationally as a conference speaker and sought after consultant for paid, natural search and social channels.  I had an opportunity to Interview him regarding his upcoming appearances at SearchEngineStrategies Toronto. Read the rest of this entry »

I’m all buckled in and ready for the ride, latte in hand. We’re talking about the road ahead for Black hat/White hat SEO, dynamic delivery, Flash, Google index updates, universal search and the whole gamut. Read the rest of this entry »

Traditional marketers new to SEO, usually seek to understand the probable return on proposed optimization jobs prior to taking the leap. “Faith or math” they ask. “Tell us how to predict success and measure results.”

The questions keep coming. Why does this SEO matter? How high will our site “rank” for keywords essential to survival. Why is SEO the golden path? What happens if we do SEO and don’t build links or otherwise invest? “Tell me how I Prove to the boss that we’ll make our investment back.” Read the rest of this entry »

A timeless truth of online marketing is that a substantial percentage of online leads and sales result from “direct brand” searches.  This simply means customers often Google the actual name of your business or branded products, to research and find contact information. Being properly indexed in search engines for permutations of your company’s name is crucial.

Failing to rank for direct brand search, because your new company name is a highly contested literal keyword, is akin to dancing with both arms and legs tied behind your back. It doesn’t matter what SEO tools you have, books read, software purchased or training pursued. Such is the stuff of search engine optimization service riddles. Read the rest of this entry »