Posted by Lindsay Childs on October 25th 2010 in SEM | 2 comments
Those at #SESCHI 2010 witnessed the epic battle of PPC vs. SEO. Queue the Rocky-theme music! In the red corner we’ve got SEO, and in the blue corner is PPC. This session saw the likes of Julie Batten, VP of media strategies with Klick Communications, and Stacie Susens, director of client strategy and development with Resolution Media, square off over which is the best online marketing tactic. aimClear live-tweeted this session (via @lindsaylorraine). Read on for full coverage of the pros and cons of both sides of the SEM debate, & find out which prevailed in the Search Engine Strategies ring…
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Posted in SEM | 2 Comments »
Posted by Marty Weintraub on October 7th 2010 in Demographic Research, Keyword Research | 58 comments
Attendees sat stunned at #SMX East as Baris Gultekin, Group Product Manager, Google AdWords, Google, Inc. clarified that the ubiquitous AdWords Keyword Tool now only provides keywords Google deems “commercial.” It’s been obvious anyway by degraded results over the last few weeks. This represents a shift of seismic proportions to those who utilize the tool for demographic research purposes, in and outside of AdWords. Here’s an overview of what we just lost and how to get the data anyway. [Author's Note 1/1/2011: The KW tool has been updated. After reading this post, head over to our coverage of AdWords keyword tool fixes.] Read the rest of this entry »
Posted in Demographic Research, Keyword Research | 58 Comments »
Posted by Marty Weintraub on April 27th 2009 in Interviews, SEO | 4 comments
Jeff Quipp is the quintessential multifaceted search marketing agency owner. Located in Ajax Ontario, his company SearchEnginePeople is known for staffing true next-gen Internet marketing thought-leaders.
Jeff is well regarded internationally as a conference speaker and sought after consultant for paid, natural search and social channels. I had an opportunity to Interview him regarding his upcoming appearances at SearchEngineStrategies Toronto. Read the rest of this entry »
Posted in Interviews, SEO | 4 Comments »
Posted by Manny Rivas on March 24th 2009 in SEO | Be the first to comment!
I’m all buckled in and ready for the ride, latte in hand. We’re talking about the road ahead for Black hat/White hat SEO, dynamic delivery, Flash, Google index updates, universal search and the whole gamut. Read the rest of this entry »
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Posted by Marty Weintraub on October 28th 2008 in SEM Poetry Slam, SEO | 5 comments
Traditional marketers new to SEO, usually seek to understand the probable return on proposed optimization jobs prior to taking the leap. “Faith or math” they ask. “Tell us how to predict success and measure results.”
The questions keep coming. Why does this SEO matter? How high will our site “rank” for keywords essential to survival. Why is SEO the golden path? What happens if we do SEO and don’t build links or otherwise invest? “Tell me how I Prove to the boss that we’ll make our investment back.” Read the rest of this entry »
Posted in SEM Poetry Slam, SEO | 5 Comments »
