Online marketing blog for advertising agency, in-house & PR professionals
Micheal Gray (Graywolf) appropriately notes that it’s sometimes necessary to “burn down” domains to properly test the Google algorithm. Likewise, serious reputation managers know what it’s like to have trolls take a profile to the brink. One learns the ropes quickly. Read the rest of this entry »
One person’s defensive reputation management maneuver is another’s ghastly crises. In search marketing blogs and communities, social media reputation management experts inadvertently teach losers to build nightmarish nuclear bombs. It’s a nasty byproduct of the holistic work we do. To assume that only smiley-faced individuals harvest the reputation tips and tricks our community proffers would be incredibly naive.
Social media experts: how would you feel to learn that blog posts you’ve written empowered some malfeasant idiot to completely trash an Innocent’s Google reputation? Ironically if you think about it, a recent slew of (intriguing) articles teaching tactics to defend reputation disasters could actually empower evil losers to pull the trigger with cunning focus and killer professional techniques. Let’s have a look. Read the rest of this entry »
