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Tagged PR

PR Triage, 32 Million PPC Impressions, Less Than 4K

Tune in to Webmasterradio.fm and hear yesterday’s interview. David Szetela and I described a reputation management crises we handled for a client together, that tallied 32 million targeted “emergency PR” Google pay per click impressions for less than 4K. We had a client with a bad “problem-word.” The nasty verbiage also existed in annoying permutations… Read More

Paid Marketing  /  Podcast  /  PR

Budgeting For SEO & PR? Don’t Forget Social Media

Social media marketing is on the minds of many this year, while proposing ’09 budgets for in-house or SEM agency clients. We’re repeatedly being asked to help with proposals and business plans. If you think selling starter social to your boss could be hard because fledgling participation doesn’t always yield immediate benifit, look again. Critical… Read More

Organic Optimization  /  PR  /  Social Media