aimClear Search Marketing Blog

In a world where 140 characters can make or break a brand, where customers expect instant gratification 24/7, there’s little (if any) time for self-doubt or antiquated mindsets when it comes to marketing your company. You’ve got to study up, spread your wings and soar into action– armed with an iron-clad PR strategy advised and amplified by search and social media.

The Search, PR and the Social Butterfly session at #SESSF looks to deliver informative insight & tactical takeaways, featuring  Lisa Buyer, President & CEO, The Buyer Group, Sally Falkow, President, PRESSfeed, Brett Tabke, CEO, WebmasterWorld, Kristjan Mar Hauksson, Founder and Director of Search & Online Communications, Nordic eMarketing, and moderator Susan Bratton, Co-founder, Personal Life Media. They were set to talk about the more contemporary alternatives to traditional press kits and media lists,  as well as best practices for optimization and feed syndication, and the audience was ready to learn. Read the rest of this entry »

An essential aspect of any reputation management job, is monitoring the never-ending flow of  content germane to our client. Most often the keyword monitoring “Big List” includes brand, products, C-level executive names, intent phrases and competitors’ keyword permutations.

This post is a guerrilla tutorial for building a totally free reputation monitoring dashboard, suitable for personal/corporate use or reselling to an agency client.  You’ll be able to easily build a tool where nobody can even whisper your business keywords, in a positive or negative light, without your awareness. Read the rest of this entry »

Tune in to Webmasterradio.fm and hear yesterday’s interview. David Szetela and I described a reputation management crises we handled for a client together, that tallied 32 million targeted “emergency PR” Google pay per click impressions for less than 4K.

We had a client with a bad “problem-word.” The nasty verbiage also existed in annoying permutations like “problem-word” + DirectBrandName. Mission one was to serve the public with timely information. There were thousands of news articles in the SERPs, ranging from major sources to po-dung radio station sites. Read the rest of this entry »

Social media marketing is on the minds of many this year, while proposing ’09 budgets for in-house or SEM agency clients. We’re repeatedly being asked to help with proposals and business plans. If you think selling starter social to your boss could be hard because fledgling participation doesn’t always yield immediate benifit, look again.

Critical reputation management and SEO basics intersect with social, to make first step-social media budget requests no-brainers. Prudent social “campaigns” are not just about generating short term cash. Read the rest of this entry »