PPC Rockstars Podcast: aimClear & Colored Hats
If you missed Webmaster Radio April 13th. Here’s the PPC Rockstars podcast where PPC legend David Szetela interviewed our very own Marty Weintraub.
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“Massage” PPC With “Not So Clear-Cut Methods”
This last session for SES NY, “Don’t Be Afraid of the Dark: Black Hat PPC Tactics” was chalk full of ideas (nudge, wink) not to use. After surveying the room for Google representatives in the room, the panel of PPC experts launched into presentations outlining gray and black hat tactics for PPC. Are these great… Read More
SEM Means Search Engine Marketing, Not PPC!
There was a palpable hush in our aimClear rotunda office yesterday afternoon as, *gasp,* I finally caved personally to incorrect usage of of the initials “SEM” to humor our PPC client. Sadly in this wacky world of nearly indistinguishable acronyms, abbreviations and cryptic terms there’s a colloquial tragedy afoot. Even the New York Times got… Read More
Paid Marketing / SEM / SEO
Welcome to PPC Boot Camp with Matt and Mona
[This post is our continuining coverage of SES Chicago 2008] Proper execution of the basic, proven and successful models is necessary for success in any business endeavor. Search Marketing is no different. After spending the past 3 days listening to excellent people extol us to further develop and exceed current practices and performances, it was… Read More
Pay Per Conversation: Changing Our Mindset
As snow flew sideways on the chilly frontier, SES Chicago 2008 participants waited to be regaled yet again with insight and information. Eisenberg did not disappoint. This session focused on shifting the mindset from “Pay Per Click” to “Pay Per Conversation.” Clearly it is imperative to remain cognizant of the current state of the economy,… Read More