Posted by Lindsay Childs on October 21st 2010 in SEM | Be the first to comment!
Throughout #SESCHI 2010, citations of search & social marketing case studies have run rampant. “Did you hear about the Old Spice campaign? How about Skittles!?” Um, yeah. Unless you’ve been living in a cave, you’ve heard of them, maybe even posted on their branded Facebook page or tweeted at their spokesperson… desperately begging for him to engage you in a hilarious (& steamy-dreamy…) viral YouTube video…
The B2Bers among the Search Engine Strategies crowd were hungry for some hardcore business-facing case studies to bring home and proudly present to their bosses, like a beaming schoolgirl (or boy!) handing momo & dad a straight-A report card. The B2B Marketing panel did not disappoint, with presenters Mischa Stephens, senior optimization specialist at Google, and Chris Long, SVP of e-commerce and marketing at L-com, Inc. delivering the goods.
aimClear live-tweeted this session via (@lindsaylorraine). Read on for top tips shared by this dynamic duo. Read the rest of this entry »
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Posted by Lauren Litwinka on August 10th 2010 in Resources, SES San Francisco | Be the first to comment!
So we meet again, vendor votaries. Welcome to the third installment of our Giant Monster Online Marketing Vendors List. We decided to compile this list of must-consider, qualified companies because, like a lot of folks in our industry, aimClear is often asked about referrals from the vast segments of online marketing, including competitive intelligence, PR, organic SEO, paid search, community MGMT, and everything in between.
Kicking off with a seed list of Search Engine Strategies’ exposition hall vendors was one way of utilizing the generously vetted list of trusted companies while pumping ourselves up for this month’s conference in San Francisco. You see, the expo hall at industry events like SES is one of our favorite places to network with interactive companies and tech-lovers alike. We encourage you to contribute to this list by suggesting vendors, platforms, agencies, tool makers, content services, etc… via Twitter. Ping me @beebow. Read the rest of this entry »
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Posted by Merry Morud on May 25th 2010 in Paid Marketing, Social Media | 7 comments
Facebook doesn’t just mess around with users regarding privacy. They’ve taken the liberty to effectually raise one of our client’s daily cash expenditures nearly 5X…without asking. Amplifying the confusion of the whole thing is that Facebook did this on a weekend, when they mostly likely know average, responsible marketers are probably not eagle-eying their campaigns.
One person might say Facebook doesn’t just make us advertisers bend over, they dig their hands into our pockets.
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Posted in Paid Marketing, Social Media | 7 Comments »
Posted by Marty Weintraub on May 11th 2010 in Paid Marketing, Social Media | 2 comments
It’s a bit like eating an elephant, a labor-intensive conundrum of today’s online marketing ecosystem. The more keyword, contextual and competitive data available to mine, the more effort is required to properly research a product’s proper place. The investment is completely worth it.
Regardless of channels we plan campaigns in (flavors of SEO, PPC, Social Media, etc…), the objective of demographic research is to attain a data-driven and comprehensive familiarity with products and categories. From there, we strive to accomplish channel-coverage where relevant. This article offers several semanticstarting points for the process of mapping traditional “search” inventory thinking to Facebook PPC segments. Read the rest of this entry »
Posted in Paid Marketing, Social Media | 2 Comments »
Posted by Manny Rivas on December 7th 2009 in Paid Marketing | Be the first to comment!
Welcome to those tuning in for our SearchEngineStragtegies Chicago 2009 conference coverage. After a night of tossing and turning in a cold sweat, replaying the brutal defeat of my beloved Vikings 
, I’ve pulled myself together. Hey, at least SES Chi-town 2009 won’t let me down.
My session today (first session of the day titled Search Industry Today) focuses on where the paid search and SEO industry sit after a decade of growth tallying over $10 billion. Will the flow of ad dollars into search soon plateau? Is search too expensive and competitive or is it realizing a larger share of advertising revenues? What is the value of search beyond performance and results? Have most of the SEM + SEO brand strategy insights and performance gains been discovered by the industry or will the road to discovery continue?
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