Posted by Merry Morud on May 25th 2010 in Paid Marketing, Social Media | 6 comments
Facebook doesn’t just mess around with users regarding privacy. They’ve taken the liberty to effectually raise one of our client’s daily cash expenditures nearly 5X…without asking. Amplifying the confusion of the whole thing is that Facebook did this on a weekend, when they mostly likely know average, responsible marketers are probably not eagle-eying their campaigns.
One person might say Facebook doesn’t just make us advertisers bend over, they dig their hands into our pockets.
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Posted in Paid Marketing, Social Media | 6 Comments »
Posted by Marty Weintraub on May 11th 2010 in Paid Marketing, Social Media | 2 comments
It’s a bit like eating an elephant, a labor-intensive conundrum of today’s online marketing ecosystem. The more keyword, contextual and competitive data available to mine, the more effort is required to properly research a product’s proper place. The investment is completely worth it.
Regardless of channels we plan campaigns in (flavors of SEO, PPC, Social Media, etc…), the objective of demographic research is to attain a data-driven and comprehensive familiarity with products and categories. From there, we strive to accomplish channel-coverage where relevant. This article offers several semanticstarting points for the process of mapping traditional “search” inventory thinking to Facebook PPC segments. Read the rest of this entry »
Posted in Paid Marketing, Social Media | 2 Comments »
Posted by Manny Rivas on December 7th 2009 in Paid Marketing | Be the first to comment!
Welcome to those tuning in for our SearchEngineStragtegies Chicago 2009 conference coverage. After a night of tossing and turning in a cold sweat, replaying the brutal defeat of my beloved Vikings 
, I’ve pulled myself together. Hey, at least SES Chi-town 2009 won’t let me down.
My session today (first session of the day titled Search Industry Today) focuses on where the paid search and SEO industry sit after a decade of growth tallying over $10 billion. Will the flow of ad dollars into search soon plateau? Is search too expensive and competitive or is it realizing a larger share of advertising revenues? What is the value of search beyond performance and results? Have most of the SEM + SEO brand strategy insights and performance gains been discovered by the industry or will the road to discovery continue?
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Posted in Paid Marketing | No Comments »
Posted by Manny Rivas on April 13th 2009 in Paid Marketing, aimClear | Be the first to comment!
If you missed Webmaster Radio April 13th. Here’s the PPC Rockstars podcast where PPC legend David Szetela interviewed our very own Marty Weintraub. Read the rest of this entry »
Posted in Paid Marketing, aimClear | No Comments »
Posted by Nam Provost on March 27th 2009 in Paid Marketing, SES New York 2009 | 5 comments
This last session for SES NY, “Don’t Be Afraid of the Dark: Black Hat PPC Tactics” was chalk full of ideas (nudge, wink) not to use.
After surveying the room for Google representatives in the room, the panel of PPC experts launched into presentations outlining gray and black hat tactics for PPC. Are these great ideas or diabolical thinking … you decide. Read the rest of this entry »
Posted in Paid Marketing, SES New York 2009 | 5 Comments »
