Posted by Merry Morud on January 25th 2012 in Facebook Advertising | Be the first to comment!
At a valuation of about $50 Billion Dollars, with oodles of advertising revenue marching through its doors every day, we’re concerned that Facebook is not effectively servicing advertisers. We think the newly launched “Facebook Global Marketing Solutions Team” is a downgrade-wolf in the suit of a buzzwordy-sheep. From our own experience, we can vouch for that fact that speaking for millions of dollars of media spend does not rate a dedicated account rep’ any more. WTF? Read on for the gory details. Read the rest of this entry »
Posted in Facebook Advertising | No Comments »
Posted by Marty Weintraub on September 2nd 2011 in PPC, Self-Audit | 2 comments
In late 2009 we published a blog post, “Is Your PPC Expert Asleep at the Switch? 6 Minute Self-Audit.” The post generated a bunch of happy-buzz as laypeople (non-PPC professionals) finally had the means to grab a peek to see if their current PPC agency of record or in-house team might be comprised of smelly carpetbaggers. Though the AdWords PPC UI has changed some, the 2009 suggestions are still applicable. Today we’ll cover how to instantly finger absolute waste using 2011 preset tools.
That said, things have changed a lot in AdWords and there are hot new screening filters built right into the UI. What follows is a quick test that can easily indicate your PPC firm is fat, dumb, lazy and/or all of the above. Best of all, it takes less than two minutes. Read the rest of this entry »
Posted in PPC, Self-Audit | 2 Comments »
Posted by Lauren Litwinka on May 31st 2011 in Interviews, SMX Advanced | Be the first to comment!
Joseph Kerschbaum, Director of Client Services at Clix Marketing, is a familiar face on the search marketing landscape, both at mainstream conferences and in noteworthy trade publications a la Search Engine Watch, Website Magazine, and Visibility Magazine. One of the most fascinating elements he brings to the PPC table is a background in creative writing; Joe’s a published poet, and that serious grip on the mechanics of the English language gives him a unique edge in the ad copy department.
A week outside of SMX Advanced, aimClear shared a casual Q&A with Joe, who’s also heading west to speak at this Seattle-hosted event. Read on for the full scoop. Read the rest of this entry »
Posted in Interviews, SMX Advanced | No Comments »
Posted by Lauren Litwinka on February 15th 2011 in Interviews, PPC | Be the first to comment!
Brad Geddes is a fella who’s online marketing legacy often precedes him. A trailblazer on the paths of Google Advertising Professionals and Microsoft adExcellence, Brad is an accomplished author and a familiar face on the search conference circuit. In between writing, teaching, and rocking the house, Brad founded an online consulting company, bgTheory.com, as well as CertifiedKnowledge.org, a training and PPC toolset.
Having seen Brad’s presentations & panel discussions at various past industry conferences, I was well aware of his smarts. It wasn’t until meeting him at an infamous aimClear/Clix SchmoozeFest extravaganza in the Windy City last year that I got the chance to chat him up– dude’s wicked down to earth (and also a former New Jerseyian!).
As a precursor to aimClear’s March Road Trip eastward for Search Engine Strategies New York, I had the pleasure of sharing a candid interview with Brad. Questions ranged from shop-talk to top tips to celebrity death predictions (sort of). Read on for the skinny. Read the rest of this entry »
Posted in Interviews, PPC | No Comments »
Posted by Lindsay Childs on October 25th 2010 in SEM | 2 comments
Those at #SESCHI 2010 witnessed the epic battle of PPC vs. SEO. Queue the Rocky-theme music! In the red corner we’ve got SEO, and in the blue corner is PPC. This session saw the likes of Julie Batten, VP of media strategies with Klick Communications, and Stacie Susens, director of client strategy and development with Resolution Media, square off over which is the best online marketing tactic. aimClear live-tweeted this session (via @lindsaylorraine). Read on for full coverage of the pros and cons of both sides of the SEM debate, & find out which prevailed in the Search Engine Strategies ring…
Read the rest of this entry »
Posted in SEM | 2 Comments »
