Posted by Merry Morud on May 25th 2010 in Paid Marketing, Social Media | 7 comments
Facebook doesn’t just mess around with users regarding privacy. They’ve taken the liberty to effectually raise one of our client’s daily cash expenditures nearly 5X…without asking. Amplifying the confusion of the whole thing is that Facebook did this on a weekend, when they mostly likely know average, responsible marketers are probably not eagle-eying their campaigns.
One person might say Facebook doesn’t just make us advertisers bend over, they dig their hands into our pockets.
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Posted in Paid Marketing, Social Media | 7 Comments »
Posted by Marty Weintraub on May 11th 2010 in Paid Marketing, Social Media | 2 comments
It’s a bit like eating an elephant, a labor-intensive conundrum of today’s online marketing ecosystem. The more keyword, contextual and competitive data available to mine, the more effort is required to properly research a product’s proper place. The investment is completely worth it.
Regardless of channels we plan campaigns in (flavors of SEO, PPC, Social Media, etc…), the objective of demographic research is to attain a data-driven and comprehensive familiarity with products and categories. From there, we strive to accomplish channel-coverage where relevant. This article offers several semanticstarting points for the process of mapping traditional “search” inventory thinking to Facebook PPC segments. Read the rest of this entry »
Posted in Paid Marketing, Social Media | 2 Comments »
Posted by Manny Rivas on April 13th 2009 in aimClear, Paid Marketing | Be the first to comment!
If you missed Webmaster Radio April 13th. Here’s the PPC Rockstars podcast where PPC legend David Szetela interviewed our very own Marty Weintraub. Read the rest of this entry »
Posted in aimClear, Paid Marketing | No Comments »
Posted by Jennifer Osborne on August 21st 2008 in Paid Marketing | Be the first to comment!
As paid search grows to be ever more expensive, employing techniques to wring every drop of ROI from PPC becomes more crucial. Moderated by Richard Zwicky, Founder and CEO of Enquisite, the “Advanced Paid Techniques” session here at SES San Jose examined common landing page mistakes and the benefits of negative keywords to help squeeze more out of media buys. Read the rest of this entry »
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Posted by Todd Mintz on August 19th 2008 in Paid Marketing | Be the first to comment!
The initials “PPC” traditionally have referred to “pay per click.” However in these days of double digit inflation, agency (and in-house) clients are coming to expect a different rendering of these classic initials, “pay per per conversation” — to improve PPC ROI.
Every click is an opportunity to engage a potential customer. How do you demonstrate the defining values surrounding your services overall in your marketing pitch? An often overlooked answer is to market by savvy content planning, improved relevancy and tons of testing.
This SES San Jose session discussed the pathology of missed conversations and techniques for further engagement of PPC traffic. Moderator Anne Kennedy is founder and managing partner of BeyondInk SEO consulting firm. Read the rest of this entry »
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