A search marketing blog for advertising agency, in-house & PR professionals
If you missed Webmaster Radio April 13th. Here’s the PPC Rockstars podcast where PPC legend David Szetela interviewed our very own Marty Weintraub. Read the rest of this entry »
As paid search grows to be ever more expensive, employing techniques to wring every drop of ROI from PPC becomes more crucial. Moderated by Richard Zwicky, Founder and CEO of Enquisite, the “Advanced Paid Techniques” session here at SES San Jose examined common landing page mistakes and the benefits of negative keywords to help squeeze more out of media buys. Read the rest of this entry »
The initials “PPC” traditionally have referred to “pay per click.” However in these days of double digit inflation, agency (and in-house) clients are coming to expect a different rendering of these classic initials, “pay per per conversation” — to improve PPC ROI.
Every click is an opportunity to engage a potential customer. How do you demonstrate the defining values surrounding your services overall in your marketing pitch? An often overlooked answer is to market by savvy content planning, improved relevancy and tons of testing.
This SES San Jose session discussed the pathology of missed conversations and techniques for further engagement of PPC traffic. Moderator Anne Kennedy is founder and managing partner of BeyondInk SEO consulting firm. Read the rest of this entry »
