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Tagged Paid Search

Pay Per Conversation: Changing Our Mindset

As snow flew sideways on the chilly frontier, SES Chicago 2008 participants waited to be regaled yet again with insight and information. Eisenberg did not disappoint. This session focused on shifting the mindset from “Pay Per Click” to “Pay Per Conversation.”  Clearly it is imperative to remain cognizant of the current state of the economy,… Read More

Usability

Under the Lens – Ads in a Quality Score World

Moderated by Dana Todd, CMO for Newsforce, Day 3 of SES San Jose found SEM experts discussing how Quality Score has impacted results and how you can impact quality score results.

Paid Marketing