Posted by Matt Peterson on March 30th 2009 in Paid Marketing, SES New York 2009 | 3 comments
Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups.
As a search marketer highly interested in politics, I appreciated the historical significance of both the panelist’s body of work and what they shared with the lucky SES audience. What followed was an insiders account of the political search game, personal insight into the symbiotic strands of influence between search and the news media, amusingly clever paid search tactics, and even some career advice. Read the rest of this entry »
Posted in Paid Marketing, SES New York 2009 | 3 Comments »
Posted by Peter Provost on December 12th 2008 in Paid Marketing, SES Chicago 2008 | 1 comment
[This post is our continuining coverage of SES Chicago 2008] Proper execution of the basic, proven and successful models is necessary for success in any business endeavor. Search Marketing is no different. After spending the past 3 days listening to excellent people extol us to further develop and exceed current practices and performances, it was time to stop for a moment and “Get back to the basics.”
Search Advertising 101 was just the elixir and this baby was a cool tall drink. Covering basic tenets and language surrounding keywords, online ad creative, placement and campaign management processes provided an accelerated learning curve.
Moderator Anne Kennedy, Managing Partner and Founder of Beyond Ink did a great job setting the pace and handing over the podium to Matt Van Wagner, President of Find Me Faster and Mona Elesseily, Director of Marketing Strategy at Page Zero Media.
Read the rest of this entry »
Posted in Paid Marketing, SES Chicago 2008 | 1 Comment »
Posted by Nam Provost on December 12th 2008 in SES Chicago 2008, Usability | 4 comments
As snow flew sideways on the chilly frontier, SES Chicago 2008 participants waited to be regaled yet again with insight and information. Eisenberg did not disappoint.
This session focused on shifting the mindset from “Pay Per Click” to “Pay Per Conversation.” Clearly it is imperative to remain cognizant of the current state of the economy, where every click and hence every dollar matters.
Every click is a potential customer trying to engage you and their choices are limited. Will the customer continue the dialogue through to a purchase funnel or will they bounce immediately off your landing page? In order to continue the conversation, the value of the product and service needs to be demonstrated.
This session helped identify missed conversations and then how to woo them back. The introduction was given by Anne Kennedy, Managing Partner & Founder, Beyond Ink. Presenting valuable insight was Bryan Eisenberg, Co-founder, Future Now Inc. Read the rest of this entry »
Posted in SES Chicago 2008, Usability | 4 Comments »
Posted by Jennifer Osborne on August 21st 2008 in Paid Marketing, SES San Jose 2008 | 1 comment
Moderated by Dana Todd, CMO for Newsforce, Day 3 of SES San Jose found SEM experts discussing how Quality Score has impacted results and how you can impact quality score results. Read the rest of this entry »
Posted in Paid Marketing, SES San Jose 2008 | 1 Comment »
