Posted by Lauren Litwinka on May 31st 2011 in Interviews, SMX Advanced | Be the first to comment!
Joseph Kerschbaum, Director of Client Services at Clix Marketing, is a familiar face on the search marketing landscape, both at mainstream conferences and in noteworthy trade publications a la Search Engine Watch, Website Magazine, and Visibility Magazine. One of the most fascinating elements he brings to the PPC table is a background in creative writing; Joe’s a published poet, and that serious grip on the mechanics of the English language gives him a unique edge in the ad copy department.
A week outside of SMX Advanced, aimClear shared a casual Q&A with Joe, who’s also heading west to speak at this Seattle-hosted event. Read on for the full scoop. Read the rest of this entry »
Posted in Interviews, SMX Advanced | No Comments »
Posted by Lindsay Childs on October 25th 2010 in SEM | 2 comments
Those at #SESCHI 2010 witnessed the epic battle of PPC vs. SEO. Queue the Rocky-theme music! In the red corner we’ve got SEO, and in the blue corner is PPC. This session saw the likes of Julie Batten, VP of media strategies with Klick Communications, and Stacie Susens, director of client strategy and development with Resolution Media, square off over which is the best online marketing tactic. aimClear live-tweeted this session (via @lindsaylorraine). Read on for full coverage of the pros and cons of both sides of the SEM debate, & find out which prevailed in the Search Engine Strategies ring…
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Posted by Merry Morud on May 25th 2010 in Paid Marketing, Social Media | 7 comments
Facebook doesn’t just mess around with users regarding privacy. They’ve taken the liberty to effectually raise one of our client’s daily cash expenditures nearly 5X…without asking. Amplifying the confusion of the whole thing is that Facebook did this on a weekend, when they mostly likely know average, responsible marketers are probably not eagle-eying their campaigns.
One person might say Facebook doesn’t just make us advertisers bend over, they dig their hands into our pockets.
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Posted in Paid Marketing, Social Media | 7 Comments »
Posted by Matt Peterson on March 30th 2009 in Paid Marketing | 3 comments
Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups.
As a search marketer highly interested in politics, I appreciated the historical significance of both the panelist’s body of work and what they shared with the lucky SES audience. What followed was an insiders account of the political search game, personal insight into the symbiotic strands of influence between search and the news media, amusingly clever paid search tactics, and even some career advice. Read the rest of this entry »
Posted in Paid Marketing | 3 Comments »
Posted by Peter Provost on December 12th 2008 in Paid Marketing | 1 comment
[This post is our continuining coverage of SES Chicago 2008] Proper execution of the basic, proven and successful models is necessary for success in any business endeavor. Search Marketing is no different. After spending the past 3 days listening to excellent people extol us to further develop and exceed current practices and performances, it was time to stop for a moment and “Get back to the basics.”
Search Advertising 101 was just the elixir and this baby was a cool tall drink. Covering basic tenets and language surrounding keywords, online ad creative, placement and campaign management processes provided an accelerated learning curve.
Moderator Anne Kennedy, Managing Partner and Founder of Beyond Ink did a great job setting the pace and handing over the podium to Matt Van Wagner, President of Find Me Faster and Mona Elesseily, Director of Marketing Strategy at Page Zero Media.
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Posted in Paid Marketing | 1 Comment »
