aimClear Search Marketing Blog

Let’s get this out of the way: Matt Cutts is the head of Google’s web spam team. He is perceived as a rock star in the industry and everywhere he goes he is a followed by a giddy horde of search marketers. SEO trends and techniques live and die by the words of the affable Mr. Cutts.

Yet there remains a healthy degree of skepticism and about Google’s advice. At the end of the day, the various teams at Google are doing what’s best for Google’s search users, which is not always best for an SEO’s clients.

Continuing the SMX Advanced tradition, Matt was kind enough to sit down with Danny Sullivan once more to take on audience questions in a You & A with Matt Cutts. Read the rest of this entry »

PPC and organic search alike serve classic functions in the marketing mix. However Google is effectually forcing many advertisers into buying more AdWords PPC by systematically setting out to neuter SEOs, who are increasingly going underground.

We all know Google’s been eviscerating organic paid link-building tactics which historically have been a vital component of attaining prominence in natural (unpaid) search results. Let’s take a closer look at how Google’s organic linking policies are as much about selling AdWord as preventing spam. Read the rest of this entry »