Posted by Matt Peterson on August 20th 2010 in SES San Francisco | 3 comments
Everything old is new again. Would you believe that the origins of Google’s algorithm & mission statement may date back to 1945? What can the history of search tell us about where it’s going in the future?
In writing his next search marketing book (due in the fall) Search Engine Strategies’ Mike Grehan explored these questions & more. At this week’s SES Conference & Expo San Francisco, Mike gave the audience a sneak peek at his new book. It was an informative and enjoyable dive into the curious history of search engine crawling, indexing & rankings.
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Posted in SES San Francisco | 3 Comments »
Posted by Marty Weintraub on June 19th 2009 in Google, SEO | 10 comments
On June 3rd, Matt Cutts freaked the technical SEO community by casually stating that PageRank sculpting, the subtle art of flow-managing page value distribution, had changed significantly from what Google had been prescribing.
Who cares, we don’t need noFollow. What bothers many is that know we’ve learned Google flipped the switch a year ago, all the while offering misleading public information. Read the rest of this entry »
Posted in Google, SEO | 10 Comments »
Posted by Marty Weintraub on March 6th 2009 in SEO | 7 comments
It’s a sad fact of modern SEO life. You can’t slay a dragon with a sling shot and ya’ can’t rank for for Las Vegas Hotels with a brand spankin’ new domain. Life just doesn’t work that way. It only makes sense that measuring which keywords a page can reasonably expect to rank for, in this competitive Internet age, is now an essential aspect of keyword research.
With improving accuracy, it is now possible to evaluate SERPs (search engine results pages) competitiveness for a given keyword, evaluate the strength (and future predicted strength) of the page one wishes to get ranked, and base keyword selection on what is reasonably attainable for that page’s strength. Read the rest of this entry »
Posted in SEO | 7 Comments »
Posted by Marty Weintraub on September 27th 2008 in Google | 6 comments
aimClear Blog’s homepage Toolbar PR ticked from PR5 to PR4 overnight. Also, TB PR seems to be distributed with more power & deeper within the blog. Imagine that… I happened to be reading Sphinn about Matt Cutt’s blog comment on the impending update, checked aimClear and noted the change. Upon a cursory glance several other SEM blogs, PR5 previously, have been bumped to 4. Hmmm…Smackdown baby…. Read the rest of this entry »
Posted in Google | 6 Comments »
