A search marketing blog for advertising agency, in-house & PR professionals
SEO’s cut their teeth in the keyword research process. The first few months of an SEO’s development is often spent in the “saltmines” researching and testing nearly endless variations of words and phrases in Keyword Discovery, Wordtracker and Google’s keyword tool. Are users searching for “trash cans” or “trash bins”? Read the rest of this entry »
This SES New York 2009 session, “Search Advertising 101,” was especially geared toward the SEO novice, with details on programs from major providers and advice on how to succeed.
The assembled audience was comprised of small business owners, agency representatives and in-house advertising representatives. The panelists provided a well rounded program chock full of sound basic approaches to what can be a very daunting road to travel. Read the rest of this entry »
Don’t be fooled by an easy solution. While rapid global flattening has consolidated both language and currency, there exists serious need for cross-cultural awareness among search marketers to stay relevant and foster success when launching a site across multiple geographic locations.
It’s often unwise and even culturally disrespectful to “copy and paste” campaigns successful in the U.S., in the hopes they will work the same abroad. Your offering may seem real at first gape, but taste fake to the cross cultural user. The “Key Points in Launching a Global Website” SES New York session, addressed these issues and more with entertaining case studies and sage advice. Read the rest of this entry »
These days predictive utilities like Trellian, WordTracker and AdWords are only half the keyword research story. State of the art processes combine these standard search predict tools’ output with “what we already know,” by mashing in site-specific datasets at the keyword level.
Additional keyword data might include statistics culled from organic analytics (KW traffic, conversion, behavior criteria), PPC history (CPC, CTR, conversion, etc…) and SEOmoz’s Linkscape (SEO competitiveness-predict).
We all know it’s theoretically useful to “advise” the keyword selection process by aggregating datasets. Very few SEMs actually pull it off. This article will guide you through the process of using spreadsheets to pilot advanced techniques, for API automation later. Read the rest of this entry »
Since social sites are congregation points for hundreds of millions of users, finding out what they’re thinking en masse lends useful stemming (creative discovery of synonyms) insight to traditional keyword research.
Hot topics define each community, each with idiosyncratic tools to measure chatter patterns and reveal content which has gone hot by consensus. This provides tremendous insight into the marketplace to support various marketing objectives. Read the rest of this entry »
