Posted by Marty Weintraub on January 8th 2009 in Content, Social Media | 16 comments
photo credit: Gandalfar
In distributing content, it’s possible to increase posts’ propensity to go hot in social channels, simply by publishing correctly to social distribution networks built amongst individuals in your organization.
Publishing “correctly” means, when pressing the CMS “publish” button, your message instantly touches hundreds, thousands and potentially millions of similar-minded folks all over the world. Read the rest of this entry »
Posted in Content, Social Media | 16 Comments »
Posted by Marty Weintraub on January 4th 2009 in SEM | 6 comments
Cash and ROI from ecommerce is easy to calculate. Measuring income from AdSense and other affiliate revenue is simple for publishers to weigh, in order to validate investments in content, SEO or arbitrage. Leads are easy to count, as are associated PPC expenses.
However, evaluating a website’s ongoing profitability is often not quite so cut and dried. In these times of budgetary duress, short-sighted thinking too often fosters short-sheeting the corporate web presence. Here are 6 less obvious cash-in-the-bank criteria, by which to measure a site’s hidden success. Start with the statement, “a website could be considered profitable if it:” Read the rest of this entry »
Posted in SEM | 6 Comments »
Posted by Marty Weintraub on November 17th 2008 in SEO | Be the first to comment!
Title and description tags are much more than keyword laced spider bait. On Organic search engine results pages (SERPs), these crucial tags are the headline and copy for what is essentially an organic text ad. Misunderstanding the dual purpose of foundational SEO attributes, is a common mistake and sad waste of natural search results real estate. Read the rest of this entry »
Posted in SEO | No Comments »
