Posted by Merry Morud on September 14th 2011 in Google, SMX East | Be the first to comment!
#SMX East 2011 hosted a lively and stirring debate about the ubiquitous Google as a good “steward” of
the world’s users’ and marketers’ online data.
Which Way Google’s roundtable panel, led by
Chris Sherman, included
In the Plex author
Steven Levy who has had the rare pleasure of infiltrating the notorious Google campus,
Jeff Jarvis advocate of “publicness” and author of
What Would Google Do? and
Public Parts, and last but not least, the man with the microscope on Google-
Marc Rotenberg, executive director of Electronic Privacy Information Center (EPIC).
Read on for the incendiary debate.
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Posted by Marty Weintraub on April 25th 2011 in SEO | 2 comments
There are a number of obvious signals that an SEO tool is not serious in the vernacular. Read on for some of our all time gross-me-out tell-tail signs. Read the rest of this entry »
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Posted by Molly Ryan on March 9th 2011 in SMX West, Uncategorized | Be the first to comment!
Welcome to aimClear’s coverage of #SMX West 2011! Day 1 is officially over and just like the warm, friendly 60-degree weather here in sunny San Jose, it did not disappoint– brimming with great panel discussions & tip-top presentations– among them, Location Services: The New Local Search.
Gib Olander, director of business development with Localeze; Rodney Hess, account associate with Search Influence; Jason Rupp, director of product management at Ask.com; Chris Travers, president and co-founder of UniversalBusinessListing.org and Ken Norton, senior product manager for Google were at the helm for this one. Each took turns exploring how location services like Foursquare, Gowalla, Yelp and/or mobile apps are changing the local search space indefinitely. aimClear live tweeted this session (via MoCR521)… read on for a full write-up. Read the rest of this entry »
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Posted by Marty Weintraub on September 23rd 2010 in Google, SEO | 2 comments
Data is starting to roll in on the effects of Google’s elegant UI/SERPs adaptation Google Instant. The concept of SERPs that configure as users type is not new, but it appears big G’ has laid claim to mass paradigm busting. Marketing chatter ranges from ridiculously hyperbolic to ho-hum with good reason. Instant instantly appoints already-dominant brands’ godly brand-status & likely makes growing brand awareness more expensive for everyone else.
Even aside from Instant’s potential to affect traffic, just think of the incredible subliminal branding that takes place as users type there searches out. Whether a user is searching for “basketball,” “botany” or “blintzes,” the keyword “Best Buy” flashes past with nary a flicker. Google has anointed Best Buy’s marketing manager Pope of the “b” SERPs. Read on for more SERP samples that show it’s no easy task to decode Google Instant’s black box mystical brand signals…
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Posted by Lauren Litwinka on September 14th 2010 in Resources | Be the first to comment!
Last Tuesday, the Internet was a-flutter over Google’s funky new logo– those crazy colorful dots moved wherever your mouse moved, resulting in wonder-struck smiles, bleary eyes and many a scratched head. Rumors as to the meaning behind the madness spawned and spread faster than retweets from a link posted by Alyssa Milano. Were the bugged-out balls Google’s way of celebrating its 12th birthday? Or just another entertaining hack? An attempt to one-up Bing? Hat-tip to HTML 5 or CSS3? A not-so-subtle campaign for Chrome? No one knew for sure. But next day at San Francisco’s Museum Of Modern Art, Google hosted a special press conference where a new search feature was unveiled and instantly made waves around the world [wide web]. Read the rest of this entry »
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