aimClear® Search Marketing Blog

In the realm of social networking channels, Facebook is as household a name as it gets. Pushing 600 million users in just a shade over seven years, FB’s an online marketer’s playground– one of the great gold rush of our time. aimClear’s Facebook Marketing Intensive workshop, scheduled for the final day of SMX West, will feature a panel of accomplished international Facebook marketers ready to share tips, tactics and best practices for “free” organic optimization, paid “Facebook Ads” advertising, and harnessing Facebook’s massive online community to achieve KPIs.

A firestorm has erupted on the Mayo Clinic Facebook Fan Page wall. Whether the allegations against Mayo doctor Aivars Slucis, accusing him of being a racist are true, the spiteful rhetoric makes for one ugly fan page. Read the rest of this entry »

When attending industry events (in this case, #SES2010), folks sporting the “Press” badge may tell you that food is a coveted reward. Our proud mission is to churn out quality coverage in a timely manner, and it’s one we take quite seriously. Sacrifices must be made. Sometimes, that sacrifice is breakfast. Sometimes, lunch. So yes, food can become coveted, almost revered. Free food even more so. Cupcakes? We may as well erect a 50 foot shrine.

Perhaps this is the reason why oodles of live-bloggers (as well as general conf attendees & speakers) packed into Mari Luangrath‘s solo presentation, deliciously titled: Shoes, Cupcakes and Social Media: Building an Army of Brand Ambassadors. Or, perhaps they were just super jazzed to soak up the tactics & takeaways sure to be shared in this hour-long social media marketing case study from planet awesome. When we weren’t drooling over the 7 boxes of cupcakes stacked on stage, aimClear live-tweeted this  session (via @beebow). Full coverage resides below… Read the rest of this entry »

Unless you’ve been holed up in a cave this past weekend (even in Duluth it’s not quite hibernation season…) you’ve surely heard that Facebook recently revamped Groups, nearly beyond recognition. With the revamp, all 500 million registered Facebookers were instantly granted the ability to create their own Groups, to which friends can be added as “members” and then sent updates en masse. Seems to be nothing out of the ordinary. Did we mention these updates are also sent to members’ personal email accounts on an opt-out basis? Or that Group creators don’t need permission to add friends as members? Yeah – Facebook decided to forgo the whole “invitation” process. And lest we forget, the cherry on top – the little box under Privacy setting Facebookers might “check” to block friends from adding them to random Groups… doesn’t… exist… (yet).

Seeing as we frequent the Facebook platform professionally & personally, we wanted to get a deeper understanding of Groups– from the basics of creation to the extent friends’ FB experiences would be impacted as Group members. Moreover, we wanted to affirm our instinctual conclusion… that this overhaul of Groups had essentially birthed the most glaring spam loophole the Facebook platform has seen in quite some time. Read on for a run-through of the experiment along with instructions & illustrations on how to spam the snot out of your FB friends. Read the rest of this entry »