aimClear® Search Marketing Blog

At a valuation of about $50 Billion Dollars, with oodles of advertising revenue marching through its doors every day, we’re concerned that Facebook is not effectively servicing advertisers. We think the newly launched “Facebook Global Marketing Solutions Team” is a downgrade-wolf in the suit of a buzzwordy-sheep. From our own experience, we can vouch for that fact that speaking for millions of dollars of media spend does not rate a dedicated account rep’ any more. WTF? Read on for the gory details.  Read the rest of this entry »

A new year calls for a new look… at least, that’s what any hot-blooded fashionista will tell you. Here at aimClear, we’re embracing that concept and mapping it to, among other things, our Facebook Marketing Intensive– just in time for it’s one year anniversary, to boot.

Yes, it was one year ago we unveiled our full-day workshop on the stage of #SMX West. The aimClear team is stoked to return to sunny San Jose, armed with an exciting new curriculum brimming with even more hot, juicy, actionable takeaways in a radically revamped agenda. This is one Facebook Marketing Intensive workshop not to be missed.

Mark your calendars for Monday, February 27 if you’re interested in joining the party. Our panel of accomplished international Facebook marketers are ready to rock it from breakfast til happy hour, tackling everything from “free” organic optimization tactics to paid “Facebook Ads” advertising best practices, in-depth demographic research and tips for harnessing Facebook’s massive online community to achieve well-established KPIs.

This is a ticketed event, so be sure to register today for a seat at mama’s table. Read on for a closer look at our newly remodeled workshop agenda, along with descriptions of each crowd-engaging module. Read the rest of this entry »

Hot off the press! aimClear is proud to announce this week’s release/introduction/liberation of Killer Facebook Ads (Wiley/Sybex 2011) at #SES San Francisco. This cutting-edge international marketing book is a practical, no-nonsense guide on how best to leverage all things Facebook, written by  aimClear CEO Marty Weintraub, online marketing beast.

Focused on sharing aimClear’s internationally known targeting mojo, killer creative and work flow hacks, early reviews are overwhelming positive.  There is a $25.00 Facebook Ads credit coupon in each book. Marty will be signing books at SES’s Meet the Authors Networking Lunch, 12PM – 1PM PT on Tuesday August 16th at Moscone Center.

The eager (naive?) willingness of Facebook users to share all kinds of information about themselves, their friends, family and sometimes their foes has made it an advertiser’s dream and a major platform/tactic for supporting any kind of branding, sales, public relations and/or marketing campaign.

Killer Facebook Ads includes dozens upon dozens of insider tips and tricks, practiced and perfected by some of the most creative online marketers in the world. If you are curious about Facebook advertising A, all the way to Z, then this book is for you! Covering everything from fundamental techniques to super advanced tactics, Killer Facebook Ads does not skip a beat. Don’t believe us? Read the rest of this entry »

Barely a month has passed since aimClear’s Manny Rivas tore up the stage at SMX Toronto, but the stars have aligned, and we’re back in beautiful Toronto! The reason? Search Engine Strategies Toronto, the northernmost outpost of this search and social marketing event series.

The online marketing industry is well represented at SES Toronto with some tech visionaries including Lee Odden (@leeodden), Mike Grehan (@mikegrehan), Bruce Clay (@bruceclayinc), Greg Jarboe (@gregjarboe), Jonathan Allen (@jc1000000), Bryan Eisenberg (@thegrok) and many more. Representing the aimClear team this go-round is our own Marty Weintraub, who’s gearing up to deliver “Killer Facebook Targeting Tactics” on Tuesday, June 14, at 3:00pm EDT. Read on for the full scoop. Read the rest of this entry »

Welcome to aimClear’s coverage of #SMX West 2011! Day 1 is officially over and just like the warm, friendly 60-degree weather here in sunny San Jose, it did not disappoint– brimming with great panel discussions & tip-top presentations– among them, Location Services: The New Local Search.

Gib Olander, director of business development with Localeze; Rodney Hess, account associate with Search Influence; Jason Rupp, director of product management at Ask.com; Chris Travers, president and co-founder of UniversalBusinessListing.org and Ken Norton, senior product manager for Google were at the helm for this one. Each took turns exploring  how location services like Foursquare, Gowalla, Yelp and/or mobile apps are changing the local search space indefinitely. aimClear live tweeted this session (via MoCR521)… read on for a full write-up. Read the rest of this entry »