aimClear Search Marketing Blog

Dear Facebook Ads,
Thank you for the amazing new Ad Platform. It’s groundbreaking,  heart-pounding, a lot like Google’s Content Network and with even more intriguing targeting options on the grid.  It’s been a love affair for aimClear, starting in the academic lead generation sector years ago when ‘Ads first launched. I’m sorry to say that Facebook’s inability to grow customer service at the same prodigal rate is extremely disappointing. Read the rest of this entry »

Google Insights For Search

What does it take to rank in Facebook’s newly enhanced internal search engine, which now spans the entire user base? This post offers results from aimClear’s study of Facebook search and offers SEO tips & tricks for getting keyword queries ranked in FB’s organic SERPs.

We also examine opportunities for savvy marketers to best exploit Facebook’s expanded social graph search to immediate advantage and share what we learned about ranking factors.   Read the rest of this entry »

Today on the Social Media Track at Search Engine Strategies San Jose, I attended “Facebook Ads: Reaching Prospects Earlier In The Decision Cycle” with Sarah Smith (Manager of Online Sales Operations for Facebook). She helped guide advertisers through successful implementation of their ad model.  Read the rest of this entry »

With the plethora of social media platforms available, small businesses can acquire loyal customers, gain valuable insight and boost business by getting involved. Small companies with smaller budgets can still benefit by freely tapping into the world of social media.

SES NY Day Two session,  “Small Voices, Big Impact: Social Media for the Little Guy”, consisted of presentations from Jennifer Evans Laycock, Director of Social Media,  SiteLogic and Tim Kendall, Director of Monetization for Facebook with a Q&A in between.

Additional members of the panel included: Amber Naslund, Director of Community, Radian and Christina Kerley, Marketing Specialist, ckEpiphany.  How do you do it?  What should you do?  These and other answers to the question about whether or not size really does matter. Read the rest of this entry »

While classic keyword research counts phrase permutations users search for, Buzz Pocket Mining measures the individual and community-wide social graph. The good news is, incredibly powerful BPM tools are totally free!

“Social graph” simply means categorizing definable pockets of members’ participatory chatter as folks interact, share content, make friends and live lives together. Often expressed by a tag cloud, Buzz Pockets are how we index topical interests, as expressed by users. Read the rest of this entry »

photo credit: Gandalfar
In distributing content, it’s possible to increase posts’ propensity to go hot in social channels, simply by publishing correctly to social distribution networks built amongst individuals in your organization.

Publishing “correctly” means, when pressing the CMS “publish” button, your message instantly touches hundreds, thousands and potentially millions of similar-minded folks all over the world. Read the rest of this entry »

It’s delightful that our favorite social media marketers are so giving. In the daily SEM social content stream we’re all each others’ playground friends, mentors, students, scientists, satirists, freaks and thought leaders.

There’s so much to learn from each other in various social channels, to stimulate and further advise content ideas. To me, the most important social marketing skill is a willingness to share unconditionally.

Today we posed the question: “What do you think the most important ‘values’ are for social marketing?” It was slightly loaded in that the word “values” means something different to everyone. Here are the answers from some of my favorite industry folks. I’ve linked to their Twitter profiles and highly recommend following their tweets. Read the rest of this entry »