Posted by Peter Provost on December 12th 2008 in Paid Marketing | 1 comment
[This post is our continuining coverage of SES Chicago 2008] Proper execution of the basic, proven and successful models is necessary for success in any business endeavor. Search Marketing is no different. After spending the past 3 days listening to excellent people extol us to further develop and exceed current practices and performances, it was time to stop for a moment and “Get back to the basics.”
Search Advertising 101 was just the elixir and this baby was a cool tall drink. Covering basic tenets and language surrounding keywords, online ad creative, placement and campaign management processes provided an accelerated learning curve.
Moderator Anne Kennedy, Managing Partner and Founder of Beyond Ink did a great job setting the pace and handing over the podium to Matt Van Wagner, President of Find Me Faster and Mona Elesseily, Director of Marketing Strategy at Page Zero Media.
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Posted in Paid Marketing | 1 Comment »
Posted by Nam Provost on December 11th 2008 in Analytics, Social Media | 6 comments
SES Chicago Day three had me digging deep into my vernacular and coining the new word “SMAnalytics” which combines analytics and SM, A.K.A. Social Media. Where is this intersection of Social Media and Analytics?
In the session, “Social Media – Measuring the Business Value,” presenters sought to dig into the subject of measuring this business value. Through the use of search and web analytics, social media programs can be shaped and results can be measured. Read the rest of this entry »
Posted in Analytics, Social Media | 6 Comments »
Posted by Peter Provost on December 9th 2008 in Agencies, Conversion | 4 comments
Moderator Greg Jarboe (President & Co-founder, SEO-PR) opened the session by asking the audience “Who on our panel is the Lion, the Tiger or the Bear…oh my?” All Wizard of Oz references aside, there appears to be no clearly defined Yellow brick road to success in these tight economic times. Read the rest of this entry »
Posted in Agencies, Conversion | 4 Comments »
Posted by Marty Weintraub on September 6th 2008 in Analytics, Conversion, Paid Marketing | 9 comments
We encounter companies spending obscene amounts of Internet marketing cash on unfocused local television and newspaper website banner ads, relying on semi-useless statistics and without building in the campaign’s ability to calculate return on investment.
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Posted in Analytics, Conversion, Paid Marketing | 9 Comments »
Posted by Todd Mintz on August 20th 2008 in Analytics | 2 comments
How does one define “success” online in 2008? Tons of traffic? Tremendous revenue? An inbox full of customer leads? This Search Engine Strategies San Jose panel offered attendees various methods to measure “success,” and highlighted which metrics are important, which aren’t and how to make websites better to serve business objectives.
Moderator Richard Zwicky is the CEO of Enquisite, a next-gen natural search web analytics solution provider. The first speaker was Avinash Kaushik, Google’s Analytics Evangelist and Web Analytics Blogger at Occam’s Razor. He is also the co-founder of MarketMotive. He told the crowd that he was plotting “world-domination” (joke) and then, he showed pictures of his two kids. 
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Posted in Analytics | 2 Comments »
