Posted by Marty Weintraub on October 28th 2010 in Analytics, SEM Tools, Tracking | 4 comments
More analytics mavens are becoming aware of Woopra, a relatively inexpensive software package, available on the web and as a desktop application. Woopra is best known for its gorgeous daily dashboard (pictured above) and extremely useful real-time analytics features (below). For this post, we’ll use the desktop application.
What’s less known are Woopra’s killer KPI reporting capabilities, using custom segmentation features Woopra calls “Filters.” This post extrapolates on my previous SearchEngineWatch article, “Google Analytics, Conversion Tracking & Single Segment Reporting Power,” bringing the powerful conversion tracking technique to Woopra, one of the most intuitive analytics UIs in the world. Let’s get started building our KPI dashboard. Read the rest of this entry »
Posted in Analytics, SEM Tools, Tracking | 4 Comments »
Posted by Lauren Litwinka on August 12th 2010 in Interviews, SES San Francisco | Be the first to comment!
Search Engine Strategies is one of those industry events that draws a diverse crowd, representing a variety of verticals and job titles. Some concepts apply directly to niche marketers while others offer tremendous value across the entire industry. Web analytics are one such concept that provide awesome insight no matter your KPI, product, target audience or marketing technique. Community managers and social media directors covet concrete numbers they can show the C-suite to help them sleep at night.
Next week at #SESSF, aimClear’s
Marty Weintraub will speak alongside
Tami Dalley, Director, User Experience Optimization, ROI Labs and Matthew Bailey, SES Advisory Board & President, Site Logic Marketing on Tuesday afternoon’s
Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat session. We had the pleasure of sharing a candid interview with Tami prior to the event to get her insight on… er… insights
.
Here’s what she had to say. Read the rest of this entry »
Posted in Interviews, SES San Francisco | No Comments »
Posted by Dennis Yu on May 26th 2010 in Analytics | 5 comments
[This is a guest post written by Dennis Yu, CEO of BlitzLocal.] We get asked the “GA or Omniture” question often enough that we decided to offer up this analysis as a buyer’s guide to the marketing executive or CEO. So how well does a free product stack up against one costing six figures?
The main selling points of Omniture are engine-independence and paid support. Conceptually, there is something to be said about using a third-party tool to manage your spend across multiple engines. At the same time, the primary engines have formats (API and bulk loading) that make it easy to export and import campaigns. Read the rest of this entry »
Posted in Analytics | 5 Comments »
Posted by Merry Morud on August 12th 2009 in Video | 2 comments
It’s common knowledge among SEOs (and on earth) that YouTube is MASSIVE in terms of now and future search. Yet many are unfamiliar with proper optimization & engagement tactics and techniques, especially use of “Insight,” YouTube’s hidden analytic gem.
This SES San Jose 2009 session, “Next Wave for Online Video” revealed hot emerging tactics and illuminated exciting opportunities for marketers to exploit the world’s #2 search engine. Read the rest of this entry »
Posted in Video | 2 Comments »
Posted by Nam Provost on March 26th 2009 in Analytics, Social Media | 5 comments
This is my last session at SES NY today and it’s a winner. “Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results” was a WOW. Follow the advice if you want results.
There was a little bit of everything for the throngs of professionals flocking to our industry and old pros alike. The session was co-presented by Wpromote colleagues Michael Mothner, Founder & CEO and Michael Stone, Vice President of Sales & Strategy. Michael and Michael gave real-life examples and told secrets to beating the competition. Read the rest of this entry »
Posted in Analytics, Social Media | 5 Comments »
