Posted by Lauren Litwinka on August 12th 2010 in Interviews, SES San Francisco 2010 | Be the first to comment!
Search Engine Strategies is one of those industry events that draws a diverse crowd, representing a variety of verticals and job titles. Some concepts apply directly to niche marketers while others offer tremendous value across the entire industry. Web analytics are one such concept that provide awesome insight no matter your KPI, product, target audience or marketing technique. Community managers and social media directors covet concrete numbers they can show the C-suite to help them sleep at night.
Next week at #SESSF, aimClear’s
Marty Weintraub will speak alongside
Tami Dalley, Director, User Experience Optimization, ROI Labs and Matthew Bailey, SES Advisory Board & President, Site Logic Marketing on Tuesday afternoon’s
Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat session. We had the pleasure of sharing a candid interview with Tami prior to the event to get her insight on… er… insights
.
Here’s what she had to say. Read the rest of this entry »
Posted in Interviews, SES San Francisco 2010 | No Comments »
Posted by Dennis Yu on May 26th 2010 in Analytics | 1 comment
[This is a guest post written by Dennis Yu, CEO of BlitzLocal.] We get asked the “GA or Omniture” question often enough that we decided to offer up this analysis as a buyer’s guide to the marketing executive or CEO. So how well does a free product stack up against one costing six figures?
The main selling points of Omniture are engine-independence and paid support. Conceptually, there is something to be said about using a third-party tool to manage your spend across multiple engines. At the same time, the primary engines have formats (API and bulk loading) that make it easy to export and import campaigns. Read the rest of this entry »
Posted in Analytics | 1 Comment »
Posted by Merry Morud on August 12th 2009 in SES San Jose 2009, Video | 2 comments
It’s common knowledge among SEOs (and on earth) that YouTube is MASSIVE in terms of now and future search. Yet many are unfamiliar with proper optimization & engagement tactics and techniques, especially use of “Insight,” YouTube’s hidden analytic gem.
This SES San Jose 2009 session, “Next Wave for Online Video” revealed hot emerging tactics and illuminated exciting opportunities for marketers to exploit the world’s #2 search engine. Read the rest of this entry »
Posted in SES San Jose 2009, Video | 2 Comments »
Posted by Nam Provost on March 26th 2009 in Analytics, SES New York 2009, Social Media | 5 comments
This is my last session at SES NY today and it’s a winner. “Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results” was a WOW. Follow the advice if you want results.
There was a little bit of everything for the throngs of professionals flocking to our industry and old pros alike. The session was co-presented by Wpromote colleagues Michael Mothner, Founder & CEO and Michael Stone, Vice President of Sales & Strategy. Michael and Michael gave real-life examples and told secrets to beating the competition. Read the rest of this entry »
Posted in Analytics, SES New York 2009, Social Media | 5 Comments »
Posted by Peter Provost on December 12th 2008 in Paid Marketing, SES Chicago 2008 | 1 comment
[This post is our continuining coverage of SES Chicago 2008] Proper execution of the basic, proven and successful models is necessary for success in any business endeavor. Search Marketing is no different. After spending the past 3 days listening to excellent people extol us to further develop and exceed current practices and performances, it was time to stop for a moment and “Get back to the basics.”
Search Advertising 101 was just the elixir and this baby was a cool tall drink. Covering basic tenets and language surrounding keywords, online ad creative, placement and campaign management processes provided an accelerated learning curve.
Moderator Anne Kennedy, Managing Partner and Founder of Beyond Ink did a great job setting the pace and handing over the podium to Matt Van Wagner, President of Find Me Faster and Mona Elesseily, Director of Marketing Strategy at Page Zero Media.
Read the rest of this entry »
Posted in Paid Marketing, SES Chicago 2008 | 1 Comment »
