Posted by Lindsay Childs on October 25th 2010 in SEM | 2 comments
Those at #SESCHI 2010 witnessed the epic battle of PPC vs. SEO. Queue the Rocky-theme music! In the red corner we’ve got SEO, and in the blue corner is PPC. This session saw the likes of Julie Batten, VP of media strategies with Klick Communications, and Stacie Susens, director of client strategy and development with Resolution Media, square off over which is the best online marketing tactic. aimClear live-tweeted this session (via @lindsaylorraine). Read on for full coverage of the pros and cons of both sides of the SEM debate, & find out which prevailed in the Search Engine Strategies ring…
Read the rest of this entry »
Posted in SEM | 2 Comments »
Posted by Lindsay Childs on October 21st 2010 in SEM | Be the first to comment!
Throughout #SESCHI 2010, citations of search & social marketing case studies have run rampant. “Did you hear about the Old Spice campaign? How about Skittles!?” Um, yeah. Unless you’ve been living in a cave, you’ve heard of them, maybe even posted on their branded Facebook page or tweeted at their spokesperson… desperately begging for him to engage you in a hilarious (& steamy-dreamy…) viral YouTube video…
The B2Bers among the Search Engine Strategies crowd were hungry for some hardcore business-facing case studies to bring home and proudly present to their bosses, like a beaming schoolgirl (or boy!) handing momo & dad a straight-A report card. The B2B Marketing panel did not disappoint, with presenters Mischa Stephens, senior optimization specialist at Google, and Chris Long, SVP of e-commerce and marketing at L-com, Inc. delivering the goods.
aimClear live-tweeted this session via (@lindsaylorraine). Read on for top tips shared by this dynamic duo. Read the rest of this entry »
Posted in SEM | No Comments »
Posted by Lindsay Childs on October 20th 2010 in Content | Be the first to comment!
The beginning of the end of Day 1 at #SESCHI 2010 found some marketers fidgeting in their final session rooms, anxious to get to the cocktail reception (free-drink tickets clutched tightly in clammy hands…). But it’s safe to say that those attending the “Delivering Great Content” panel were more anxious for the strategies sure to be shared by a power-house team of presenters more than anything else. Greg Jarboe, president and co-founder of SEO-PR, Michael DeHaven, SEO Product Manager, Bazaarvoice & Heather Lloyd-Martin, CEO, SuccessWorks dolled out great insights on three facets of content: video content, user-generated content and SEO copywriting strategies.
aimClear live-tweeted this session (via @lindsaylorraine). Read on for tips they shared with the Search Engine Strategies audience. Read the rest of this entry »
Posted in Content | No Comments »
Posted by Lindsay Childs on October 15th 2010 in Speaking Engagments | Be the first to comment!
Fall is in the air and #SESChicago is around the corner. The much-anticipated Search Engine Strategies conference will be held next week in the Windy City, and aimClear couldn’t be more excited. From our team, Lauren, Alyssa and I (Lindsay) will be covering the event, and our own Marty Weintraub will take the stage to share hot tips and techniques with a hungry crowd of marketers. Read on for an overview of our upcoming conference coverage, as well as a peek at Marty’s “killer” presentation. Read the rest of this entry »
Posted in Speaking Engagments | No Comments »
Posted by Lauren Litwinka on September 17th 2010 in aimClear, Duluth | Be the first to comment!
Today, Marty Weintraub and Manny Rivas of aimClear will deliver a special presentation to the students and faculty of the University of Minnesota Duluth. The 60 minute program,
Internet Advertising: Effective Outreach to Target Audiences, will explore the tools & methodologies trusted by true industry pros. From paid search campaigns to organic search engine optimization, interactive social media marketing to diligent reputation management, Marty and Manny will lead audience members through practical tactics that drive target site traffic and increase online exposure. The presentation will be webcast live to the University of Minnesota – Twin Cities Campus.
Read the rest of this entry »
Posted in aimClear, Duluth | No Comments »
