A search marketing blog for advertising agency, in-house & PR professionals
We encounter companies spending obscene amounts of Internet marketing cash on unfocused local television and newspaper website banner ads, relying on semi-useless statistics and without building in the campaign’s ability to calculate return on investment.
Moderated by Dana Todd, CMO for Newsforce, Day 3 of SES San Jose found SEM experts discussing how Quality Score has impacted results and how you can impact quality score results. Read the rest of this entry »
PPC and organic search alike serve classic functions in the marketing mix. However Google is effectually forcing many advertisers into buying more AdWords PPC by systematically setting out to neuter SEOs, who are increasingly going underground.
We all know Google’s been eviscerating organic paid link-building tactics which historically have been a vital component of attaining prominence in natural (unpaid) search results. Let’s take a closer look at how Google’s organic linking policies are as much about selling AdWord as preventing spam. Read the rest of this entry »
