aimClear® Search Marketing Blog

Welcome back to aimClear’s coverage of #SESCHI! Day 3 is already roaring by with great speakers and presentations, and we’re ready for more! Diving into Smart Mobile Marketing this morning, moderator Angie Schottmuller, Founder of Interactive Artisan, got the conversation going.

This session covered really innovative strategies for mobile marketing that effectively convert mobile traffic using mobile SEO, PPC and apps. Discussing everything from how to best develop, launch and track an integrated mobile marketing strategy, speakers Helene Rosenblum, VP of Media for Leapfrog Online, and Michael Martin, Senior SEO Strategist for Covario, led us eager attendees folk through a maze of mobile marketing tips. Keep on reading for the meat and potatoes of this session! Mobile Mania! How to Optimize A Mobile Marketing Campaign #SESCHI Style

Welcome back to aimClear’s coverage of #SESCHI! After two cups of coffee on this second (and way chillier) morning, we headed to the Social Media Signals in Search session. Moderated by Rob Garner, vice president of strategy for iCrossing, and featuring Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners, and Jim Yu, Founder & CEO, BrightEdge, this team was dishing out top-shelf insight on the ever-expanding influence of social media on organic search rankings.

Last week at #PubCon Vegas, aimClear blogged a session that also focused on social media signals in search, though with two very different speakers and considerably different types of insight. Interested in presenting a variety of expert-level advice to the readers at home, we decided to blog this sesh as well- a nice contrast and compare type-deal. Read on for more juicy details as captured by yours truly, @meganlichty. Deep Tips for Leveraging Social Signals to Sway Search

The second day of #SESCHI is in full swing, and the Panda vs. Human: Advanced eCommerce SEO & UX, featuring speakers Greg Nudelman, CTO of Design Caffeine and author of Designing Search (@DesignCaffeine) Inc and Jaimie Sirovich, CTO of SEO Egghead Inc (@SEOEgghead) tackled some seriously deep tactics for pleasing the Panda without compromising user experience.

Greg and Jaimie tag-teamed the session discussing how what is good for Panda can be good for people… but not always. Panda is your visitor, too, and these guys consider that furry black and white critter an important demographic. Read on for the tasty takeaways. Advanced eCommerce: Enhancing the Experience for User & Panda #SESChi

Welcome back to aimClear’s coverage of #SESCHI in the Windy City! Day 1 of Search Engine Strategies Chicago flew by with a flourish of excitement revolving around a host of untamed, wily marketers frolicking throughout the conference rooms. Day 2 is well underway, beginning with, among other events, Crossing the Digital Divide: The Leap from Search to Display. This lively session featured speakers Alan Chapell, President of Chapell & Associates, Dax Hamman, Chief Revenue Officer of Chango, and Marc Poirier, Co-Founder and CMO of Acquisio. Keep on reading to see what we talked about! Digital Display: A True Marketing Darling of #SESCHI

Hi there and hello from blustery Chicago! aimClear’s coverage of #SESCHI continued the morning of Day 1 with a killer Introduction to Paid Search session, delivered by PPC pro Melissa Mackey, Search Marketing Manager at Fluency Media, in Ann Arbor, Michigan. Our pal @Mel66 dropped awesome insight on PPC Secret Weapons & Brand Cannibal Combat in aimClear blog prior to SES Chicago, and today took the stage to share even more dead-eye tactics and beginner’s best practices.

Both self-disclosed PPC n00bz and online marketers simply eager to learn more from a master came together for this fascinating session, and we wrapped the best tips and tidbits for those same-type readers at home to chew over now. Step inside the #SESCHI classroom, with Ms. Mackey as your teacher, and hand-scrawled live-tweeted notes from @MeganLichty! Paid Search 101: Entering the N00bz-Safe Zone @ #SESCHI