Bad #PPC Kitties! Systematic AdWords Structure Illustrated


AdWords  /  PPC

Introduction Like anything cool, PPC display placements are aggregated data targetable in layers. It’s important to appreciate, logistically, how these layers impact reports and how to employ the data as a tactical advantage. Analogy Let’s use the familiar analogy of a warehouse that stores and ships kittens. Our campaigns are the warehouse, and adgroups are sectors in… Read More


Launch a Holistic Video Campaign with Manny Rivas! A Preview from @MnSearch


MnSearch, or the Minnesota Search Engine Marketing Association, is foundational in leading the charge to advance search skills among online marketers in the state. When Manny Rivas, aimClear Online Advertising Director, was asked to speak at a local event earlier this year, he jumped at the opportunity to share his expertise on Video Strategy and… Read More

Content  /  Paid Marketing  /  Video


2% Display CTR, G+ Post Amplification! Is AdWords Social The New SEO?


Matt Cutts says you can’t buy it, and we certainly want to honor Google’s TOS. Can we just be the first to say #WTF are you teasing us? SRSLY? G giveth and G taketh away, and we’re buying Google psychographic page post amplication ads while we can. You may want to as well Before you… Read More

AdWords  /  Google Plus


Exclusive #Zenith2014 Speakers’ Preview & Intel, OMG IT’S HERE!


The third annual Zenith Social Media Marketing Conference is just around the corner, and if this year is anything like last year’s conference, we’re in for a real treat. On Thursday, May 22, prepare to be enlightened! Along with the Duluth Area Chamber of Commerce, we’re delighted to bring together some of the online marketing… Read More

Zenith SocialCon


Ready, Set #CloakYoSelf! aimClear To Speak & Spread #HeroConf Love


Coming up in just under two weeks is the annual Hero Conference 2014, a well regarded annual stop on the American PPC conference circuit. aimClear has spoken at Hero Conference for the past two years, and we’re looking forward to once again sharing our thoughts on the latest online marketing strategies and best practices in Austin… Read More

Hero Conference  /  PPC