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retargeting

Retargeting 3.0: Sequential Ad Messaging & Customer-Centricity

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AdWords  /  Google  /  PPC

Have you ever found yourself the victim of a poorly designed and executed retargeting campaign? Who are we kidding, of course you have. Abusive retargeting is like chugging ipecac syrup; it will immediately make you toss your cookies. Worse yet, obnoxious retargeting can alienate potential customers and devalue brand equity for a company of any… Read More

google-seo

Pigeon SEO Update 2 Months Later: Google Flipped The Bird at Local Search

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Local business owners: Have your rankings plummeted? Did traffic fall off a cliff? No longer appearing in a crucial Google map result? You may have been affected by Google’s local search algorithm update, appropriately dubbed Pigeon by the fine folks at Search Engine Land. It’s been almost two months since the update rolled out, and… Read More

Google  /  SEO

facebook

Facebook Quietly Pulls Personal Promoted Posts From Profiles

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Facebook silently pulled a controversial feature, which allowed users to pay to get their posts more visibility in the news feed.  When Facebook first announced the feature back in October 2012, the social media community was abuzz.  Some went so far as to call Facebook “rigged,” and took the position that Facebook paid personal posts… Read More

Facebook Advertising

Brands-911-Tweeting-Posting-Social-Meida-aimClearblog

Brands Post for 9/11 Memorial & the Internet HATED It?

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Brands sure did get a lot of HEAT this year for posting about 9/11… Here’s a different take.

Community Management Master Class  /  Rants  /  Social Media  /  Social Media Marketing

Marketing-PR-Soul-Mates-blog

Start With Content: The Holy Matrimony of PR & Marketing

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Public relations and marketing have more often than not acted as separate entities. On the one hand, marketing folks work hard to drive winning conversions and generate leads while the PR team works to increase visibility by telling the company’s story, garnering interest through media placements and helping monitor and protect the brand’s reputation. However,… Read More

Content