aimClear® Search Marketing Blog

The concept of being social and engaging communities has been around a lot longer than “social media.” Today I was hooked by a vanity bait mechanism I helped create more than 15 years ago, in my role of Creative Director of a CBS affiliate station in Duluth.

Imagine my surprise to see my daughter on television this morning! Her school’s choir was singing on the local CBS affiliate’s Sunday morning news show. There she was! The show featured choirs from a number regional school systems. Awesome! My kid was on TV. I reached for my cell phone and started calling local family and friends.

“Tune in now,” I encouraged! “She’s on TV!” My fatherly buttons were bursting as I called, tweeted, DM’d and otherwise recruited viewers for the local weekend morning news show, realtime. Then it hit me! Vanity Bait: Remembering The “Social” In Social Media

IU basketball fans must be among the most engaged on earth. Just watch Twitter. Last week Indiana University’s Hoosier Nation was totally screaming, abuzz at IU’s stunning upset of (previously) #1 Kentucky.  I saw some retweets among my community that highlighted an incredible reality: These days sports fans don’t just yell at the players in the stadium or at their television sets. They yell at each other on Twitter, at the speed of rabid emotion! #IUBB & The Incredible Phenomena Of Crowdsourced Play By Play

Hard to believe, friends, but 2011 is right about coming to a close. It seems like just yesterday, we were heading to beautiful Park City Utah, where aimClear’s Marty Weintraub spoke to enthusiastic marketers about the evolution of social signals’ effect on search engine rankings. Search Insider Summit, A Sweet Journey Home recounted a memorable time at a conference we so enjoyed last year, and we’re excited to announce Marty’s return to the Beehive State to keynote MediaPost’s must-attend online marketing event. Read on for the full scoop. @aimClear Set to Keynote @MediaPost Search Insider Summit #MPSIS

Sometimes it takes a grownup, in physical life, to remind us the basics of online community management. Celia Cohn was handling Ambassador duties at the front entrance of the Westin™ Kierland Resort, the official #SMX Social Scottsdale hotel. Her job is to greet guests in the hotel lobby, guide, engage and support.

She greeted me as I walked by, “Mr. Weintraub, how did your speaking go today, or is it tomorrow?” The familiar greeting surprised me, as I did not remember engaging with Celia prior.  Best practice number one: She did her homework. I did not realize until after the conversation that she had scoped out my #SMX Badge, which has my name on it and flags me as a speaker. She also knew that the conference was two days. I was so much more interested in the conversation because she had taken careful notice and engaged me along lines I care about, my speaking. Nice work Celia! This lady executes the basics, really well. (Author’s Note: I think we’ve also proven that Celia is great at link-building, as evidence herein .)

Community Management Clinic! Celia Cohn Doing Outreach Right At #SMX

This post shares new and traditional measurement options to sooth the savage SEO.  We’ll also offer a different take on organic keyword tracking, based on page level semantic cluster analysis using Webmaster Tools to mash in keywords, missing as a result of Google’s encrypted search. SO… read the whole post or skim down now for the sexy stuff. OK, let’s get started solving the new success measurement riddle-SEO, brothers and sisters! We’ll start with the most basic solutions like ranking reports, Bing data and new vs. returning organic keyword visitors + conversion. Then, we’ll progress to more radical approaches using Webmaster Central, you may not have thought of yet. #WTF Factor: #SEO Analytics Survival In The Age Of Vanishing Keywords