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Kicking Off #CZLNY! Conference History, aimClear’s Speaking Agenda & More

Today marks Day One of the newly merged ClickZ Live conference series in – you guessed it – New York City! When Incisive Media announced Search Engine Strategies (SES) and ClickZ would be merging to “create a new brand of conference for rapidly evolving digital marketers,” we were psyched to see what was in store… Read More

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College Students! Amazing Networking Opportunities Available At Zenith Social Media Marketing Conference

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For those who are nearing graduation, the daunting pressure of finding a job is likely settling somewhere into the pit of your stomach.  Whether you’re a junior or senior, this pressure can be massively overwhelming, escalating to an impending sense of doom.  But fear not!  aimClear has your back with a special networking event at… Read More

Zenith SocialCon

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6 Irrefutable Reasons Why Psychographic Content Marketing IS The “New” Display

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Most brands don’t generate nearly enough revenue from their content marketing investment. It’s no wonder. Search engines neutered SEO years ago, leaving little free prominence above the SERPs (search engine results page) fold.  Now social platforms like Facebook and Twitter, hungry for their slice of display marketing budgets, spayed free content distribution in favor of… Read More

DIsplay  /  Psychographic Targeting  /  Retargeting

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Balancing Business, Babies & Family: The Rhea Drysdale #SMX West Interview

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Today, we continue our coverage from last week’s SMX West! Balancing a growing family and an evolving search marketing business requires mixing business with family life. Rhea Drysdale, CEO of Outspoken Media and mom to 11-month old Liam, stopped by to share how blending the two well makes for a stronger company. The interview was… Read More

Interviews  /  SMX West

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Lose the Jargon, Gain a Customer: The Duane Forrester #SMX West Interview

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Last week at SMX, aimClear caught up with Duane Forrester, a Senior Product Manager who runs the Bing Webmaster Program. Stepping out of the search marketing bubble and putting on his consumer hat is how Duane keeps his focus running Microsoft’s search engine day in and day out. “You have to make sure you are truly at their [consumers] level”… Read More

Interviews  /  SMX West