aimClear® Search Marketing Blog

Businesses: Raise your hand if you barely cared about Google+ until your SEO consultant called to say now you just have to. While the disproportionate weight Google is placing on + driven results may be unhealthy for SERPs in the short term, opening a relatively easy + door to bomb Google SERPs serves the function of enlisting SEOs to goad businesses into participating in Google’s fledgling social community.

Google’s strategy is brilliant, sort of like a sardonic dominatrix forcing her ambivalent quarry to capitulate with promises of immediate pleasure, ultimately resulting in long-term frustration for the poor S.O.B. that surrendered. Trust me, it won’t stay this easy to participate your way into SERPs via + as businesses flock to grab their share and mega authority profiles are grown by brand gorillas. Long term, true socialization will likely benefit SERPs. For now, one thing is sure: The SEO world is changing in radical ways. While (of course) we’d love you to hire a specialized consultant to counsel you on what to do next, here’s an awesome start without having to fork over mucho-sheckels. Read on as SEO industry pundits weigh in with gobs of actionable insights and tactics. 32 Totally Free Google “Search Plus Your World” #SEO Resources

My content marketing mentors were marvelous gray-haired men and woman, who cut their teeth during the Mad Men era. They trained me to develop story headlines first by brainstorming quickly through numerous theory statements, choosing the appropriate concept to develop, and then taking time to build out a polished headline.

The timeless premise is that it’s important to fully understand what needs to be communicated before attempting to package it in a headline. Otherwise, time may be wasted on spin and tone without a clear vision of what needs to be imparted. When one attempts to shred numerous ideas at the same time, as flashy finalized bytes for every idea on the table, it puts way too much pressure on the creative process and slows things down. Harnessing Headline Theories! Flashpoints To Final Polish

A new year calls for a new look… at least, that’s what any hot-blooded fashionista will tell you. Here at aimClear, we’re embracing that concept and mapping it to, among other things, our Facebook Marketing Intensive– just in time for it’s one year anniversary, to boot.

Yes, it was one year ago we unveiled our full-day workshop on the stage of #SMX West. The aimClear team is stoked to return to sunny San Jose, armed with an exciting new curriculum brimming with even more hot, juicy, actionable takeaways in a radically revamped agenda. This is one Facebook Marketing Intensive workshop not to be missed.

Mark your calendars for Monday, February 27 if you’re interested in joining the party. Our panel of accomplished international Facebook marketers are ready to rock it from breakfast til happy hour, tackling everything from “free” organic optimization tactics to paid “Facebook Ads” advertising best practices, in-depth demographic research and tips for harnessing Facebook’s massive online community to achieve well-established KPIs.

This is a ticketed event, so be sure to register today for a seat at mama’s table. Read on for a closer look at our newly remodeled workshop agenda, along with descriptions of each crowd-engaging module. aimClear’s Facebook Marketing Workshop Gets Rad Makeover @ #SMX West

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Yes, we know. This is not a “landing page” landing page. That’s because, in this case, a “Conversion” means simply to have an opportunity to meet you on this page. You seem pretty intelligent. We’re sure you can find the “Contact” links on the page if so inclined. Welcome! As aimClear celebrates its five year anniversary, following August’s much anticipated move to our incredible new office, In January we’re unveiling a branding campaign, mostly for the fun of it.

The campaign’s KPI is brand awareness, centered on aimClear’s social media marketing strengths:
-Brutally Focused Demographic Targeting & Message Testing
-Holistic Multi-Channel Community Management & Training
-Killer Creative, Seasoned Content Marketers
-Best-In-Class-Social PPC. Literally, We Wrote The Book
-Holistic Integration With Paid & Organic Search
-Multi-Channel ROI/CPA Tracking
-Strong B2B & B2C PR Roots
-Enterprise Grade Scalability, Proprietary Methods
-Fanatical Devotion To KPI-Motivated, Data-Driven Online Marketing

aimClear® Lights Up 2012 With New Branding Campaign, Internet Erupts!

On January 15, 2012 I will kick off aimClear’s intense 2012 conference speaking schedule by moderating and presenting at SMX Israel 2012.  I am honored to say the least. The venue is the Inbal Hotel, one of the finest hotels in all of Jerusalem, located near the Old City and Liberty Bell Park. The sessions will be programmed and hosted by our good friend and Conference Chair Barry Schwartz (@RustyBrick). You’ll find the agenda and registration information over at SMX. There’s still plenty of time to plan and we hope to see you there.

Barry is the Executive Editor of the Search Engine Roundtable, the News Editor of Search Engine Land, former News Editor at Search Engine Watch and the President of RustyBrick, a web development firm based in New York. Barry is often cited in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, News.com, Publish and more.  Simply put, Barry is a consensus pioneer of the online marketing news space as we know it.

Over the last few years, this Israeli Israeli marketing conference has evolved from relatively informal annual gatherings to arguably the premier Middle Eastern search and social conclave. How that came to be is a cool story. Recently I had a chance to interview Barry about SMX Israel, his brainchild.  Here’s what he had to say! Shalom #SMX Jerusalem! Search, Social, Connection & Belonging