| Posted by Lauren Litwinka on August 19th 2010 in PR, SES San Francisco 2010, Social Media | 1 comment
In a world where 140 characters can make or break a brand, where customers expect instant gratification 24/7, there’s little (if any) time for self-doubt or antiquated mindsets when it comes to marketing your company. You’ve got to study up, spread your wings and soar into action– armed with an iron-clad PR strategy advised and amplified by search and social media.
The Search, PR and the Social Butterfly session at #SESSF looks to deliver informative insight & tactical takeaways, featuring Lisa Buyer, President & CEO, The Buyer Group, Sally Falkow, President, PRESSfeed, Brett Tabke, CEO, WebmasterWorld, Kristjan Mar Hauksson, Founder and Director of Search & Online Communications, Nordic eMarketing, and moderator Susan Bratton, Co-founder, Personal Life Media. They were set to talk about the more contemporary alternatives to traditional press kits and media lists, as well as best practices for optimization and feed syndication, and the audience was ready to learn. How To Optimize & Distribute Press Releases Like A Pro
| Posted by Lauren Litwinka on August 18th 2010 in SES San Francisco 2010, Social Media | Be the first to comment!
Welcome back to Day 2 of #SESSF! For some, the morning kicked off with a swank hotel breakfast; some began with a Venti Mocha Frappuccino; others still were groggily clawing at Andy Beal as he walked up and down aisles doling out mini packets of asprin. But no matter what chow you consumed at the start of the day, if you were an attendee at #SESSF, your AM brain-chow was B.J. Fogg’s inspiring morning keynote, ”Hot Triggers: The Power to Change Behavior.”
Fogg, a techie-psychologist hybrid is well known for his theory on “captology,” a term he created to describe the relationship between persuasion and computers. He explored this theory throughout the keynote, leveraging case studies from Stanford, hilarious homemade short videos (featuring Playmobil men), and bare-all bathroom confessionals complete with snapshots, none of which you’ll find here (hey, you have to go to the keynote for goods like that!). What you will find here, if you read on, is an archive & extrapolation of aimClear’s live-tweets of the endearing, insightful keynote Fogg animatedly fed audience members.
| Posted by Lauren Litwinka on August 18th 2010 in Blogging, Content, SEO, SES San Francisco 2010 | 3 comments
As with many facets of technology, when it comes to SEO, the times they are (always) a-changin’. What was once advised by mostly technical means, search engine optimization has evolved to be noticeably impacted by more social elements, for example, blogs. Generating fresh content and comprehensive feed syndication are killer ways to help enhance your site’s overall SEO efforts, but never forget– “feeds” can be composed of so much more than simply blogs.
Sally Falkow, President, PRESSfeed, Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing and moderator Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario sought to wrap up Day 1 of #SESSF by feeding us tasty tips for optimizing blogs, but also opening our minds to think outside the blog and leverage other types of valuable, keyword-rich content to serve customers. Think Outside The Blog: Tasty Tips For Feed SEO
| Posted by Lauren Litwinka on August 18th 2010 in Content, SEO, SES San Francisco 2010 | Be the first to comment!
Whether your company’s focus is on search or social media, when it comes to any successful marketing campaigns the old saying still stands: “Content is King.” From digital assets to traditional media, your goal as a marketer is to not only create unique, relevant content– but to optimize content to the point that users find it valuable enough to share with their friends.
Continuing the afternoon of Day 1 at #SESSF, fellow Minnesotan and TopRankBlog.com CEO Lee Odden took the stage to deliver a solo presentation during the Content Marketing Optimization session. If you didn’t catch aimClear’s live-tweet coverage, or if you want to re-live the action and advice, read on for a full transcript of the session. Content Is King, But Only When Optimized! Tips From #SESSF
| Posted by Lauren Litwinka on August 17th 2010 in SES San Francisco 2010 | 1 comment
Hi, hello and welcome to #SESSF, aka Search Engine Strategies San Francisco! Day 1 started off with a kickass keynote by Kodak’s former “Celebrity CMO,” Jeffrey Hayzlett. Conference attendees who might have seen Jeff rev up crowds at various #140conf (140 Character Conference) events in the past were fully expecting a presentation dripping with animation, insight, and a fresh dose of mild vulgarity. Jeff did not disappoint. This go-round, aimClear live-tweeted the keynote. Read on for a transcript of the goods– lumped together by categories, themes and takeaways.
Revving Up #SESSF: Opening Keynote Live Tweets
