BLOG

sondheim

Make Your Ads SING like Sondheim: Creative Lessons from a Lyrical Genius

By

Creative  /  Facebook Advertising  /  PPC

Bleeding-edge creative is a cornerstone of every marketer’s work. We strive to make each ad placement a mini work of art specially constructed and optimized creatively per channel. In the following months, we plan to write extensively about our creative process and what it takes to develop stunning creative. But first, I recently stumbled upon… Read More

mozcon

The Complete Content Marketer’s #MozCon Manifesto, Part 2: Promote & Measure

By

Welcome back to our MozCon manifesto. This post continues our two-part series on content marketing takeaways from MozCon 2014, organized into a four-step process. Part 1 covered the conception and creation stages of content marketing, as well as the reasons to do it in the first place. In part 2, we’re covering promotion and measurement—two… Read More

Content

mozcon-2014

The Complete Content Marketer’s #MozCon Manifesto, Part 1: Conceive & Create

By

Last month, aimClear had the pleasure of attending MozCon, a search, social and content marketing conference hosted by the fine folks at Moz. MozCon is a conference unlike most. There’s one track, so no shifting between session rooms. Yes, that means the creatives had to bear with the who-the-hell-is-JSON-and-his-friend-MQL geekouts, while the techies had to… Read More

Content

extra-mile

Transparency, Trust & Partnership: Cornerstones of Exceptional Agency Service

By

Over the past 20 years or so, aimClear team members have had the opportunity to be a customer of online marketing agencies large and small. Of course, we’re now a service provider ourselves for companies ranging from hungry startups to huge iconic brands. On both sides as agency services consumer and provider, we’ve been fortunate… Read More

Advertising Agency  /  aimClear

workshop

#SMX East, Flash Forward! Register (EARLY!) for aimClear’s Social SEO Workshop

By

The bright city lights and electrifying atmosphere of America’s City That Never Sleeps reflect our excitement as we prepare to host a workshop at SMX East in New York City. The conference, held at the Jacob K. Javits Center, will take place September 30th-October 2nd. If you want a leg up against the competition, come… Read More

SMX East  /  Speaking Engagements