University of Minnesota Duluth Bans Facebook and MySpace for Athletes

The University of Minnesota Duluth (UMD) has banned varsity athletes’ participation in Internet social networking sites like MySpace an Facebook. If a student athlete is discovered to have such a site “we would ask them to remove it” stated university Athletic Director Bob Neilson in today’s Duluth News Tribune. He continues, “If inappropriate content is […]

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SEM Agency New Client FAQs: Part 1

It is gratifying that a number of our clients are marketing professionals and agencies who retain us on behalf of their clients. We also receive inquiries from advertising agencies or marketing, PR, and advertising solo-practitioners for input as to how they can use Internet marketing themselves. Over time we’ve noticed some common website promotion and Internet […]

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Welcome to aimClear Search Marketing Blog

Welcome to the official launch of Northern Minnesota’s only search engine marketing blog, an informational resource for advertising, PR, and marketing professionals in Duluth and Minneapolis, Minnesota. The objective of this blog is to help demystify the process of and exchange ideas about search marketing, which is quickly becoming the most important development in advertising […]

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SEO: How Much Free Work to Get the Job?

In SEO a significant amount of research needs to be done as part of any project. We don’t do it in advance for free anymore simply to get the job (though the prospective client would certainly be happy to have us do so). In the traditional advertising agency model it’s often necessary to provide free […]

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Predicting Keywords from Current Events

Sometimes it is possible to predict keyword niches from current events or things you believe will happen. Recently Yahoo Small Business Hosting had a 3 day HTTP server 500 error issue which affected WordPress blogs and other .php applications running on their servers. When we called Yahoo to deal with the issue (this blog is […]

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PPC, the Classic Geo-Targeted Mix

What is Geo-Targeting? Geo-targeting refers to a search engine’s ability to discern the IP address of incoming search traffic and resolve the user’s IP address to a geographic location. The technology of IP targeting is not perfect and search engines offering geo-targeting options are careful to put forth disclaimers regarding the accuracy of their geographically […]

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SEO, How Many Words on the Homepage?

More often then not, in any SEO project, the spiny issue of homepage word-count arises in the process of optimizing a client’s site. Unless the company we’re providing SEO services to is relatively small, most likely there are multiple factions invested in the homepage content. To make our task more complex interested players on the […]

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PPC, Show Your Customers the Money

The magic of contextual advertising on Google, Panama, MSN, or other paid placement channels, is that advertisers can target and tailor ad messages to a search just performed by a potential customer. With high quality of keyword research available, the ability to target and track leads and ROI grows every day. It’s no small wonder […]

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Search Marketing: More Then the Internet

“Search” Is Not Just About The Internet anymore. Search means people actively looking for things, no matter where they go to do so. Whether our audience is reading the newspaper in the barber’s office or social bookmarking a website on technorati, to know precisely what people search for, the words they use to ask, and […]

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