Advertising Agencies and SEM, Part 2

Agencies Need Search. We live in a world where organic and paid search marketing outperforms many other channels. If an advertising agency does not have a dedicated search department or a serious strategic relationship, it’s not always possible to do a 100% job for their clients. This post continues a series of articles aimed directly at […]

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Does Yahoo Filter SERPs for Social Media Criticizing Yahoo?

Are Yahoo organic search results honest when it comes to social media criticizing Yahoo? We’ll ask the question in SERP screen captures. On April 5th we posted an article critical of Yahoo Small Business Hosting to the Search Engine Watch Forum (Alexa 1342 with significant page rank). The post was in regard to a difficult […]

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Advertising Agencies and SEM, Part 1

If you pay attention to seminar speakers (and anecdotal chatter) it’s quite obvious that many advertising agencies are grappling with (and feeling threatened by) the ubiquitous evolution of search marketing.  The new Internet marketing is about a constant stream of recurrent content published on SEO savvy platforms. The days of set it and forget it static […]

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Search Marketing in a Regulatory Environment

From a marketing perspective “search” can be confusing, challenging, and exciting. However many industries exist in and must remain compliant to regulatory environments. For instance the pharmaceutical, health, alcohol, legal, and insurance industries all must deal with various rules, regulations, and laws when it come to advertising and privacy. Adding this regulatory layer to organic […]

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Rand Fishkin’s Yellow Shoes, the Truth Revealed

Last week in a blog post regarding Rand Fishkin’s distinctive yellow shoes I asked the question “what is the story behind those yellow shoes Rand?” Well here you go sports fans! Rand Fishkin, revered Search Engine Optimization Guru,  reveals the inside scoop on the those bright yellow conference shoes (See video below). It seems in […]

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Day 4 SES Tracks: Organic, Vertical, Agencies, and Site Clinics

Good morning from the final day of SES New York 2007. It’s like dessert here today with some important matters left for last. Today’s “tracks” are Linking, Organic Search, Verticals, Agencies, and Site Clinics. While it is is the final day of the Search Engine Strategy Conference, the relevance of programming has not been minimized. In […]

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Top 7 Reasons I love Search Marketing Conferences

Search marketing conferences are amazing studies in technology and people. I always leave these types of events stimulated intellectually, empowered technically, and confident that we offer our clients consulting on actual “best practices” in search marketing. The array of talent here at the Hilton New York this week was very cool. We launched this blog […]

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Day 3, Social Search Overview at SES

I followed the social media track at SES Chicago 2006 moderated by Chris Sherman. He was so engaging and passionate about social search that I wanted the opportunity to see him speak again here in New York prior to he and Danny Sullivan’s last show in San Jose. [Get full SES coverage @ SES Roundtable] […]

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