SES Keynote Conversation with Steve Berkowitz

Steve Berkowitz, former ask.com leader, is the Senior Vice President of Microsoft’s Online Services Group which includes MSN and Windows Live. He spoke with Danny Sullivan (Conference Chair) about Microsoft’s “search” aspirations @ SES NYC 2007 this morning. Steve seems excited about his role and proudly states “Microsoft is an amazing place and there’s so […]

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youTube Organic Prominence for Brand Names

The panelists in the SES Video Optimization seminar, Eric Papczun, Sherwood Stranieri,  Gregory Markel, Founder/President, Infuse Creative stressed the growing strength of properly tagged video content on the regular search engines. To drive this home they shared some brand-related keywords turning up in “normal” Google SERPs within view of consumers. Given the investment most large companies […]

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SES New York 2007 Day 1

SES New York 2007 Day 1 It’s been quite a morning. I was here yesterday for Jennifer Laycock’s  presentation on viral link baiting and viral marketing. It was an intensive half day class from an accomplished presenter. The morning started early when I nearly stumbled upon Danny Sullivan whom I had never met. I read […]

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Infuse Creative Announces New Video SEO Tool At SES

Gregory Markel, Founder/President, Infuse Creative, LLC announced today during an SES NYC 2007 session  that in “3rd or “4th” quarter Infuse Creative will release a commercial build of their proprietary Video SEO software. Infuse Creative’s optimization team presently uses this software in-house to batch the video submission and tracking process to numerous video engines. The Infuse […]

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Link Baiting and Viral Marketing

Today I attended an SES NYC 2007 training session taught by Jennifer Laycock, whose Search Engine Guide website is an authority site in the world of organic search. Jennifer is an expert at understanding and analyzing how entire communities have migrated their interactions to the Internet and how to exploit it. Viral link baiting, which focuses […]

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Maximizing the Business Benefit of Conferences and Trade Shows

To keep current I travel quite a bit and attend a number of industry specific trade shows and conferences each year. If there is any business on earth where staying current on evolving trends and technologies is critical, it is search marketing.  We know from having been around diverse businesses for a long time  that […]

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aimClear to Attend Search Engine Strategies Conference, New York 2007

Tomorrow I will be heading off to New York City for SES New York 2007 (April 9–13, 2007 at the Hilton NYC). Spread over a  jam packed 5 days (including half-day highly specialized sessions) SES NY offers over 75 sessions and intensive workshops facilitated by the industry’s top search experts and the search engines themselves. I attended SES […]

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University of Minnesota Duluth Bans Facebook and MySpace for Athletes

The University of Minnesota Duluth (UMD) has banned varsity athletes’ participation in Internet social networking sites like MySpace an Facebook. If a student athlete is discovered to have such a site “we would ask them to remove it” stated university Athletic Director Bob Neilson in today’s Duluth News Tribune. He continues, “If inappropriate content is […]

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SEM Agency New Client FAQs: Part 1

It is gratifying that a number of our clients are marketing professionals and agencies who retain us on behalf of their clients. We also receive inquiries from advertising agencies or marketing, PR, and advertising solo-practitioners for input as to how they can use Internet marketing themselves. Over time we’ve noticed some common website promotion and Internet […]

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