Top 7 Reasons I love Search Marketing Conferences

Search marketing conferences are amazing studies in technology and people. I always leave these types of events stimulated intellectually, empowered technically, and confident that we offer our clients consulting on actual “best practices” in search marketing. The array of talent here at the Hilton New York this week was very cool. We launched this blog […]

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Day 3, Social Search Overview at SES

I followed the social media track at SES Chicago 2006 moderated by Chris Sherman. He was so engaging and passionate about social search that I wanted the opportunity to see him speak again here in New York prior to he and Danny Sullivan’s last show in San Jose. [Get full SES coverage @ SES Roundtable] […]

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Rand Fishkin’s Yellow Shoes

Those of you who attend Search Engine Strategies conferences (or know anything about the masters of link baiting) are well-familiar with Rand Fishkin from SEOMOZ. The burning question many of us have is “what is the story behind those yellow shoes Rand?”

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Squidoo, an Emerging Social Media Channel

Squidoo is an emerging social media channel which is demonstrating an ability to attain top organic rankings in highly contested keyword spaces. More importantly the site seems to operate on a simple (yet brilliant) premise that can truly help folks find the content they seek. It’s worth considering as a channel and offers some cool […]

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SES NYC After Hours with Efficient Frontier

On April 2 the OFFICIAL* SES NYC 2007 Party & Events Schedule was posted in the SEW forum. To many attendees chagrin, most of the parties (except for the short “drink-ticket party”) were all private, including the Yahoo  party which big PPC spenders were invited to at Chicago SES 2006 (6 coach busses to the disco). I […]

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SES New York Day 2, SEO Through Blogs & Feeds

Today’s seminar tracks included topics about SEO fundamentals, conversion, advanced advertising, contextual ads, and advanced organic optimization. I’m confident that I will remember one session today as the highlight of my SES New York 2007 show. The standing room only crowd for SEO Through Blogs & Feeds was sprinkled with some of the world’s most […]

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SES Keynote Conversation with Steve Berkowitz

Steve Berkowitz, former ask.com leader, is the Senior Vice President of Microsoft’s Online Services Group which includes MSN and Windows Live. He spoke with Danny Sullivan (Conference Chair) about Microsoft’s “search” aspirations @ SES NYC 2007 this morning. Steve seems excited about his role and proudly states “Microsoft is an amazing place and there’s so […]

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youTube Organic Prominence for Brand Names

The panelists in the SES Video Optimization seminar, Eric Papczun, Sherwood Stranieri,  Gregory Markel, Founder/President, Infuse Creative stressed the growing strength of properly tagged video content on the regular search engines. To drive this home they shared some brand-related keywords turning up in “normal” Google SERPs within view of consumers. Given the investment most large companies […]

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