Content Sourcing, the New SEO

“Content sourcing” means creating channeled mechanisms to facilitate the output of predictable and valuable recurrent content.  Out of all the challenges companies face as they embark on advertising, PR, and marketing online jihads, the need to source content creation is ubiquitous. This post examines the content sourcing riddle and offers tips to begin the flow. […]

By 1 Comment

What is an RSS Feed Anyway?

I doubt I am in the minority today when I say I use and rely on the internet regularly throughout the day.   Going online to find my news, weather, and entertainment has become the primary method in which I stay current in my work and personal life.  There’s never enough time keep current with the […]

By 1 Comment

Moving at the Speed of Google

Last week Google announced a number of changes, initiatives, and features that impact webmaster and marketers’ thinking for both paid and organic search. The world of search moves at dizzying speed. Here’s a summary of Google’s announcements, some of which already are having a significant impact on SERPs (search engine results pages) this morning. Paid: […]

By

Advertising Agencies and SEM, Part 2

Agencies Need Search. We live in a world where organic and paid search marketing outperforms many other channels. If an advertising agency does not have a dedicated search department or a serious strategic relationship, it’s not always possible to do a 100% job for their clients. This post continues a series of articles aimed directly at […]

By 1 Comment

Does Yahoo Filter SERPs for Social Media Criticizing Yahoo?

Are Yahoo organic search results honest when it comes to social media criticizing Yahoo? We’ll ask the question in SERP screen captures. On April 5th we posted an article critical of Yahoo Small Business Hosting to the Search Engine Watch Forum (Alexa 1342 with significant page rank). The post was in regard to a difficult […]

By 6 Comments

Advertising Agencies and SEM, Part 1

If you pay attention to seminar speakers (and anecdotal chatter) it’s quite obvious that many advertising agencies are grappling with (and feeling threatened by) the ubiquitous evolution of search marketing.  The new Internet marketing is about a constant stream of recurrent content published on SEO savvy platforms. The days of set it and forget it static […]

By 3 Comments

Search Marketing in a Regulatory Environment

From a marketing perspective “search” can be confusing, challenging, and exciting. However many industries exist in and must remain compliant to regulatory environments. For instance the pharmaceutical, health, alcohol, legal, and insurance industries all must deal with various rules, regulations, and laws when it come to advertising and privacy. Adding this regulatory layer to organic […]

By

Rand Fishkin’s Yellow Shoes, the Truth Revealed

Last week in a blog post regarding Rand Fishkin’s distinctive yellow shoes I asked the question “what is the story behind those yellow shoes Rand?” Well here you go sports fans! Rand Fishkin, revered Search Engine Optimization Guru,  reveals the inside scoop on the those bright yellow conference shoes (See video below). It seems in […]

By

Day 4 SES Tracks: Organic, Vertical, Agencies, and Site Clinics

Good morning from the final day of SES New York 2007. It’s like dessert here today with some important matters left for last. Today’s “tracks” are Linking, Organic Search, Verticals, Agencies, and Site Clinics. While it is is the final day of the Search Engine Strategy Conference, the relevance of programming has not been minimized. In […]

By