Pay per click advertising, like most every aspect of search marketing, is about understanding and executing on the basics. When blocking and tackling new PPC accounts there is an ever present cash pit lurking if your aim is too broad. We’ve watched PPC newbies, from the traditional advertising agency world, waste obscene amounts of cash […]
As an entrepreneur & marketer, I get a fascinating view of today’s business world. At Aimclear, we’ll often meet with a CEO of a household brand one day, then grab coffee the next morning with an entrepreneur who has a stunning idea and a tight budget, driving to move dream to reality. I was once […]
The Pew Internet and American Life Project has released research results in which 4001 adults in the United States were segmented into groups categorized by attitudes and usage of mobile phones and the Internet. I was somewhat surprised at the results which revealed that the Web 2.0 user crowd is actually quite small. The survey, […]
When Google’s makeover of Google Analytics was unveiled on Tuesday we received quite a bit of traffic from Technorati for our early review. Understandably there is a huge amount of commotion in the blog world regarding the enhancements. Here are the latest buzz posts from “authority” SEM publications in case you need a little light […]
NAB 1997 It was about 10 years ago or so that I was walking the floor at NAB. Everywhere the word “convergence” was being tossed around faster than the poker chips over at Caesars. Back then, no one was fully aware of what it meant. Somehow, technologies were going to seamlessly merge and create a […]
I am pleased to announce a new series of articles regarding the convergence and consolidation of media channels. Since traditional channels like broadcast, print, and cable are folding into the Internet at an ever increasing rate this topic has become incredibly relevant. Like everyone else in my age group (don’t ask don’t tell) most of […]
Today I am scheduled to guest lecture at the Institute of Production of Recording in Minneapolis, Minnesota. The audience will be comprised of teachers and students in the “Associate in Applied Science Degree Program Music and Entertainment Business” program with discussion centering around content management systems, SEM, SEO, Blogging and social media.
Today in a client meeting I logged into a Google Analytics account to discuss their site metrics and I was greeted to an unexpected wow-surprise. (I think I might have actually said “wow” 4 times.) The Google Analytics interface has been completely made over. This is the second time in 24 hours I’ve said yippy […]