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European Interests

European Facebook interest in Duluth, Napa, Ann Arbor, Lake Tahoe, Grand Canyon and the Boundary Waters highlights Duluth’s relative lack of social media mind share. The exception is the BWCA, which is not as well known as Duluth in European countries we tested.

Select APAC Nations’ Interests

APAC nations’ Facebook users are much less interested in Duluth than Napa, Lake Tahoe and Ann Arbor. The differential is stark.

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