Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
Our clients ask us about Flash all the time. For years Flash has been the stuff of web design joy and pain, causing frustration for search marketing folks. Those who design and brand absolutely love Flash’s web 2.0 animation, video, and rich media feel. SEM types traditionally have avoided Flash for critical organic optimization applications. […]
First, for a sobering look at how your site parses in mobile browsers, check out these mobile preview applications: Skweezer, Google, and the live demo of Opera Mini. Chances are your site is not immediately navigable in the mobile environment or you’ll hate what it looks like. When polled during a recent Chris Sherman mobile […]
If you pay attention to seminar speakers (and anecdotal chatter) it’s quite obvious that many advertising agencies are grappling with (and feeling threatened by) the ubiquitous evolution of search marketing. The new Internet marketing is about a constant stream of recurrent content published on SEO savvy platforms. The days of set it and forget it static […]
More often then not, in any SEO project, the spiny issue of homepage word-count arises in the process of optimizing a client’s site. Unless the company we’re providing SEO services to is relatively small, most likely there are multiple factions invested in the homepage content. To make our task more complex interested players on the […]