aimClear® Search Marketing Blog

The start of Day Two at #BlueGlassFL: attendees were slightly more subdued than the morning before.  Folks came shuffling in the Seminole Hard Rock Hotel & Casino searching for coffee, carbs, and coveted power strips. As everyone settled into the ballroom, Chris Winfield stepped up to the podium to greet the audience with an affable, “So did anybody get lucky last night… at the gaming tables?” (Minds out of the gutter!) Nothing like a jolt of humor to warm up the crowd.

Chris handed the show over to Brent Csutoras, who introduced the panel– Brian Chappell, Social Search Strategist at Ignite Social Media, Chris Bennett, Founder at 97th Floor and Amy Vernon, Director of Viral Marketing Strategies at BlueGlass Interactive. aimClear live-tweeted this session, filled with expert insight & killer takeaways. Read on for full coverage… Read the rest of this entry »

‘Tis budget season and marketing people are all a flutter trying to decide how to spend their 2009 dollars.

As the American Economy gives more and more recession indicators, marketing budgets are going to hold even at best and most likely will shrink this year.

Smart marketers know that Viral Marketing aka Word of Mouth Marketing (WOM) can be an inexpensive yet HUGELY effective means of getting your message out.

The Igniting Viral Media Session, Day 1 at SES San Jose was jam packed with great information on how to make your viral campaigns more effective from some of the search industry’s top viral marketers: Read the rest of this entry »