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Category Video

Tracking Results: YouTube Analytics Fundamentals

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When posting videos on YouTube, there’s little more titillating than knowing (with analytic-certainty) that people are actually viewing them.  Watching the view-count crank definitely produces a delightful tingly feeling. When a video is tailored to a particular audience to reach a specified objective, measuring more granular demographic data about views and viewers can be incredibly… Read More

Analytics  /  Video

4 Video Optimization Experts Dish Killer Tips

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YouTube has become a beast, taking seat as the second largest search engine in the world. Hulu and other niche’ engines are nipping at YouTube’s heals. Yet video search optimization remains relatively uncharted territory for most. Today at SES Toronto, respected industry experts answered the question “Are you overlooking the opportunities of video search?” The … Read More

Organic Optimization  /  Video

Thought Leaders at SES: Jim Hedger V-Interview

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Jim Hedger  is a writer, producer & broadcaster for Webmaster Radio and hosts the weekly show “Webcology.” He is a well-known SEO consultant, head blog writer & lead copywriter for MetaMend Search Engine Marketing. After the day’s sessions, I was able to see Jim in action broadcasting the “Drunken Webmaster Roundtable” at Kitty Osheas. It… Read More

Interviews  /  Video

How to Optimize Video: Step by Step Instructions

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On Day 1 at SES San Jose, the Video Search Engine Optimization session was jam packed with people standing around the perimeter. It’s no surprise when you consider the speakers line up:Greg Jarboe, President & Co-founder, SEO-PR; Chase Norlin, CEO, Pixsy Corporation ; Steve Espinosa, Director of Product Development & Management, eLocal Listing, LLC; Matthew… Read More

Video

Google Video Ads are here NOW!

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Inside AdWords, Google’s official source for information about AdWords, has been trumpeting the arrival of Click-to-play video ads for AdWords. Yippy Skippy I woke up this morning to find the new video ad serving features in our AdWords client manager account interface! Video (and image) ads now appear on a high number of Google content… Read More

Convergence  /  Google  /  Paid Marketing  /  Video