Category: Video

This category has 34 posts

Google Video Ads are here NOW!

Inside AdWords, Google’s official source for information about AdWords, has been trumpeting the arrival of Click-to-play video ads for AdWords. Yippy Skippy I woke up this morning to find the new video ad serving features in our AdWords client manager account interface! Video (and image) ads now appear on a high number of Google content […]

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Cable TV Internet Convergence

NAB 1997 It was about 10 years ago or so that I was walking the floor at NAB. Everywhere the word “convergence” was being tossed around faster than the poker chips over at Caesars. Back then, no one was fully aware of what it meant. Somehow, technologies were going to seamlessly merge and create a […]

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The Collision of Television and SEM

I am pleased to announce a new series of articles regarding the convergence and consolidation of media channels. Since traditional channels like broadcast, print, and cable are folding into the Internet at an ever increasing rate this topic has become incredibly relevant. Like everyone else in my age group (don’t ask don’t tell) most of […]

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User Generated Media Can Blow the Hell Out of Your Brand.

With the proliferation of user generated media beginning to saturate sites like YouTube brands can’t count on control anymore. The question is what to do about it. Real like a Heart Attack Like it or not YouTube users create commercials for brand products every day in droves. The commercials, which are sometimes negative, bastardize and […]

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youTube Organic Prominence for Brand Names

The panelists in the SES Video Optimization seminar, Eric Papczun, Sherwood Stranieri,  Gregory Markel, Founder/President, Infuse Creative stressed the growing strength of properly tagged video content on the regular search engines. To drive this home they shared some brand-related keywords turning up in “normal” Google SERPs within view of consumers. Given the investment most large companies […]

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SES New York 2007 Day 1

SES New York 2007 Day 1 It’s been quite a morning. I was here yesterday for Jennifer Laycock’s  presentation on viral link baiting and viral marketing. It was an intensive half day class from an accomplished presenter. The morning started early when I nearly stumbled upon Danny Sullivan whom I had never met. I read […]

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Infuse Creative Announces New Video SEO Tool At SES

Gregory Markel, Founder/President, Infuse Creative, LLC announced today during an SES NYC 2007 session  that in “3rd or “4th” quarter Infuse Creative will release a commercial build of their proprietary Video SEO software. Infuse Creative’s optimization team presently uses this software in-house to batch the video submission and tracking process to numerous video engines. The Infuse […]

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