ARCHIVE

Category Video

YouTube Optimization Clinic with Greg Jarboe

By

The following is a summary of Greg Jarboe‘s SES Chicago ’09 YouTube & Video Optimization session moderated by Anne Kennedy, Founding Partner & CMO of Joblr.com; Managing Partner & Founder of Beyond Ink. Greg is President & Co-founder of SEO-PR. We all know Google rules search. Interestingly enough however, there were 10 billion videos watched… Read More

Video

YouTube Success & Marketing For Brand Visibility

By

Building an effective YouTube profile doesn’t necessarily need to be time-intensive, but like any other social media platform solid marketing requires commitment and constant upkeep. Visibility takes  understanding the direct influence behind community outreach and maintaining presence in the  dialogue. YouTube success requires a brand voice spoken so clearly that it echoes across several channels.  … Read More

Video

YouTube Analytics: Insight Adds 3 Cool Features

By

Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us  to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing… Read More

Analytics  /  Video

YouTube Ranking Factors: 15 Guerrilla Tactics

By

Understanding various social & algorithmic nodes is important, as users build up enough street-cred’ to hang with other pages in first string YouTube SERPs. Once a profile gains momentum and authority, results begin to appear. YouTube uses various metrics, known and black box, to establish ranking and authority of videos and channels. We recommend participation… Read More

Video

YouTube Revealed! Emerging SEO Tactics & Insight

By

It’s common knowledge among SEOs (and on earth) that YouTube is MASSIVE in terms of now and future search. Yet many are unfamiliar with proper optimization & engagement tactics and techniques, especially use of  “Insight,” YouTube’s hidden analytic gem. This SES San Jose 2009 session, “Next Wave for Online Video” revealed hot emerging tactics and… Read More

Video