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YouTube has become a beast, taking seat as the second largest search engine in the world. Hulu and other niche’ engines are nipping at YouTube’s heals. Yet video search optimization remains relatively uncharted territory for most. Today at SES Toronto, respected industry experts answered the question “Are you overlooking the opportunities of video search?” The […]
Jim Hedger is a writer, producer & broadcaster for Webmaster Radio and hosts the weekly show “Webcology.” He is a well-known SEO consultant, head blog writer & lead copywriter for MetaMend Search Engine Marketing. After the day’s sessions, I was able to see Jim in action broadcasting the “Drunken Webmaster Roundtable” at Kitty Osheas. It […]
On Day 1 at SES San Jose, the Video Search Engine Optimization session was jam packed with people standing around the perimeter. It’s no surprise when you consider the speakers line up:Greg Jarboe, President & Co-founder, SEO-PR; Chase Norlin, CEO, Pixsy Corporation ; Steve Espinosa, Director of Product Development & Management, eLocal Listing, LLC; Matthew […]
Inside AdWords, Google’s official source for information about AdWords, has been trumpeting the arrival of Click-to-play video ads for AdWords. Yippy Skippy I woke up this morning to find the new video ad serving features in our AdWords client manager account interface! Video (and image) ads now appear on a high number of Google content […]
NAB 1997 It was about 10 years ago or so that I was walking the floor at NAB. Everywhere the word “convergence” was being tossed around faster than the poker chips over at Caesars. Back then, no one was fully aware of what it meant. Somehow, technologies were going to seamlessly merge and create a […]
I am pleased to announce a new series of articles regarding the convergence and consolidation of media channels. Since traditional channels like broadcast, print, and cable are folding into the Internet at an ever increasing rate this topic has become incredibly relevant. Like everyone else in my age group (don’t ask don’t tell) most of […]
The panelists in the SES Video Optimization seminar, Eric Papczun, Sherwood Stranieri, Gregory Markel, Founder/President, Infuse Creative stressed the growing strength of properly tagged video content on the regular search engines. To drive this home they shared some brand-related keywords turning up in “normal” Google SERPs within view of consumers. Given the investment most large companies […]