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Building an effective YouTube profile doesn’t necessarily need to be time-intensive, but like any other social media platform solid marketing requires commitment and constant upkeep. Visibility takes understanding the direct influence behind community outreach and maintaining presence in the dialogue. YouTube success requires a brand voice spoken so clearly that it echoes across several channels. … Read More
Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing… Read More
Understanding various social & algorithmic nodes is important, as users build up enough street-cred’ to hang with other pages in first string YouTube SERPs. Once a profile gains momentum and authority, results begin to appear. YouTube uses various metrics, known and black box, to establish ranking and authority of videos and channels. We recommend participation… Read More
It’s common knowledge among SEOs (and on earth) that YouTube is MASSIVE in terms of now and future search. Yet many are unfamiliar with proper optimization & engagement tactics and techniques, especially use of “Insight,” YouTube’s hidden analytic gem. This SES San Jose 2009 session, “Next Wave for Online Video” revealed hot emerging tactics and… Read More
When posting videos on YouTube, there’s little more titillating than knowing (with analytic-certainty) that people are actually viewing them. Watching the view-count crank definitely produces a delightful tingly feeling. When a video is tailored to a particular audience to reach a specified objective, measuring more granular demographic data about views and viewers can be incredibly… Read More
