Category: Video

This category has 34 posts

YouTube Optimization Clinic with Greg Jarboe

The following is a summary of Greg Jarboe‘s SES Chicago ’09 YouTube & Video Optimization session moderated by Anne Kennedy, Founding Partner & CMO of; Managing Partner & Founder of Beyond Ink. Greg is President & Co-founder of SEO-PR. We all know Google rules search. Interestingly enough however, there were 10 billion videos watched […]

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YouTube Success & Marketing For Brand Visibility

Building an effective YouTube profile doesn’t necessarily need to be time-intensive, but like any other social media platform solid marketing requires commitment and constant upkeep. Visibility takes  understanding the direct influence behind community outreach and maintaining presence in the  dialogue. YouTube success requires a brand voice spoken so clearly that it echoes across several channels.   […]

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YouTube Analytics: Insight Adds 3 Cool Features

Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us  to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing […]

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YouTube Ranking Factors: 15 Guerrilla Tactics

Understanding various social & algorithmic nodes is important, as users build up enough street-cred’ to hang with other pages in first string YouTube SERPs. Once a profile gains momentum and authority, results begin to appear. YouTube uses various metrics, known and black box, to establish ranking and authority of videos and channels. We recommend participation […]

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YouTube Revealed! Emerging SEO Tactics & Insight

It’s common knowledge among SEOs (and on earth) that YouTube is MASSIVE in terms of now and future search. Yet many are unfamiliar with proper optimization & engagement tactics and techniques, especially use of  “Insight,” YouTube’s hidden analytic gem. This SES San Jose 2009 session, “Next Wave for Online Video” revealed hot emerging tactics and […]

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Tracking Results: YouTube Analytics Fundamentals

When posting videos on YouTube, there’s little more titillating than knowing (with analytic-certainty) that people are actually viewing them.  Watching the view-count crank definitely produces a delightful tingly feeling. When a video is tailored to a particular audience to reach a specified objective, measuring more granular demographic data about views and viewers can be incredibly […]

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4 Video Optimization Experts Dish Killer Tips

YouTube has become a beast, taking seat as the second largest search engine in the world. Hulu and other niche’ engines are nipping at YouTube’s heals. Yet video search optimization remains relatively uncharted territory for most. Today at SES Toronto, respected industry experts answered the question “Are you overlooking the opportunities of video search?” The  […]

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Thought Leaders at SES: Jim Hedger V-Interview

Jim Hedger  is a writer, producer & broadcaster for Webmaster Radio and hosts the weekly show “Webcology.” He is a well-known SEO consultant, head blog writer & lead copywriter for MetaMend Search Engine Marketing. After the day’s sessions, I was able to see Jim in action broadcasting the “Drunken Webmaster Roundtable” at Kitty Osheas. It […]


How to Optimize Video: Step by Step Instructions

On Day 1 at SES San Jose, the Video Search Engine Optimization session was jam packed with people standing around the perimeter. It’s no surprise when you consider the speakers line up:Greg Jarboe, President & Co-founder, SEO-PR; Chase Norlin, CEO, Pixsy Corporation ; Steve Espinosa, Director of Product Development & Management, eLocal Listing, LLC; Matthew […]

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