Category: Video

This category has 28 posts

4 Video Optimization Experts Dish Killer Tips

YouTube has become a beast, taking seat as the second largest search engine in the world. Hulu and other niche’ engines are nipping at YouTube’s heals. Yet video search optimization remains relatively uncharted territory for most. Today at SES Toronto, respected industry experts answered the question “Are you overlooking the opportunities of video search?” The  […]

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Thought Leaders at SES: Jim Hedger V-Interview

Jim Hedger  is a writer, producer & broadcaster for Webmaster Radio and hosts the weekly show “Webcology.” He is a well-known SEO consultant, head blog writer & lead copywriter for MetaMend Search Engine Marketing. After the day’s sessions, I was able to see Jim in action broadcasting the “Drunken Webmaster Roundtable” at Kitty Osheas. It […]

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How to Optimize Video: Step by Step Instructions

On Day 1 at SES San Jose, the Video Search Engine Optimization session was jam packed with people standing around the perimeter. It’s no surprise when you consider the speakers line up:Greg Jarboe, President & Co-founder, SEO-PR; Chase Norlin, CEO, Pixsy Corporation ; Steve Espinosa, Director of Product Development & Management, eLocal Listing, LLC; Matthew […]

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Google Video Ads are here NOW!

Inside AdWords, Google’s official source for information about AdWords, has been trumpeting the arrival of Click-to-play video ads for AdWords. Yippy Skippy I woke up this morning to find the new video ad serving features in our AdWords client manager account interface! Video (and image) ads now appear on a high number of Google content […]

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Cable TV Internet Convergence

NAB 1997 It was about 10 years ago or so that I was walking the floor at NAB. Everywhere the word “convergence” was being tossed around faster than the poker chips over at Caesars. Back then, no one was fully aware of what it meant. Somehow, technologies were going to seamlessly merge and create a […]

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The Collision of Television and SEM

I am pleased to announce a new series of articles regarding the convergence and consolidation of media channels. Since traditional channels like broadcast, print, and cable are folding into the Internet at an ever increasing rate this topic has become incredibly relevant. Like everyone else in my age group (don’t ask don’t tell) most of […]

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User Generated Media Can Blow the Hell Out of Your Brand.

With the proliferation of user generated media beginning to saturate sites like YouTube brands can’t count on control anymore. The question is what to do about it. Real like a Heart Attack Like it or not YouTube users create commercials for brand products every day in droves. The commercials, which are sometimes negative, bastardize and […]

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youTube Organic Prominence for Brand Names

The panelists in the SES Video Optimization seminar, Eric Papczun, Sherwood Stranieri,  Gregory Markel, Founder/President, Infuse Creative stressed the growing strength of properly tagged video content on the regular search engines. To drive this home they shared some brand-related keywords turning up in “normal” Google SERPs within view of consumers. Given the investment most large companies […]

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SES New York 2007 Day 1

SES New York 2007 Day 1 It’s been quite a morning. I was here yesterday for Jennifer Laycock’s  presentation on viral link baiting and viral marketing. It was an intensive half day class from an accomplished presenter. The morning started early when I nearly stumbled upon Danny Sullivan whom I had never met. I read […]

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