Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
Greetings #PubCon attendees. Our own Marty Weintraub is speaking today at the Las Vegas Convention Center in Salon C, in the “SEO for Multimedia and Rich Media” at 2:55PM PT. Because Marty wants to spend his time sharing cool YouTube keyword research tactics we employ at aimClear, he asked that the team back in Duluth put […]
In continuing aimClear coverage of #SESCHI, the morning of Day 2 found us in the info-packed Video Search Optimization session. Rich presentations by Greg Jarboe of SEO-PR, Grant Crowell of ReelSEO.com, and Paul Carff of Google were moderated by Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA. Whether you were video SEO savvy or […]
To begin, this post is not a black hat tutorial teaching how to build spam-scraper-copyright-infringing websites. Rather we’ll highlight simple white hat techniques to successfully republish and rank “duplicate” content, all the while creating new value for users. Please don’t use these methods for evil.
The following is a summary of Greg Jarboe‘s SES Chicago ’09 YouTube & Video Optimization session moderated by Anne Kennedy, Founding Partner & CMO of Joblr.com; Managing Partner & Founder of Beyond Ink. Greg is President & Co-founder of SEO-PR. We all know Google rules search. Interestingly enough however, there were 10 billion videos watched […]
Building an effective YouTube profile doesn’t necessarily need to be time-intensive, but like any other social media platform solid marketing requires commitment and constant upkeep. Visibility takes understanding the direct influence behind community outreach and maintaining presence in the dialogue. YouTube success requires a brand voice spoken so clearly that it echoes across several channels. […]
Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing […]
Understanding various social & algorithmic nodes is important, as users build up enough street-cred’ to hang with other pages in first string YouTube SERPs. Once a profile gains momentum and authority, results begin to appear. YouTube uses various metrics, known and black box, to establish ranking and authority of videos and channels. We recommend participation […]
It’s common knowledge among SEOs (and on earth) that YouTube is MASSIVE in terms of now and future search. Yet many are unfamiliar with proper optimization & engagement tactics and techniques, especially use of “Insight,” YouTube’s hidden analytic gem. This SES San Jose 2009 session, “Next Wave for Online Video” revealed hot emerging tactics and […]
When posting videos on YouTube, there’s little more titillating than knowing (with analytic-certainty) that people are actually viewing them. Watching the view-count crank definitely produces a delightful tingly feeling. When a video is tailored to a particular audience to reach a specified objective, measuring more granular demographic data about views and viewers can be incredibly […]