Last month, in a post titled, “Revealed: Which Video Platforms Get Results in Universal SERPs” we shared  the first half of our video SEO study. In it we detailed findings as regard the video sources that comprise Google and Bing Universal organic SERPs.  We promised to release the second half of the study today, in the form of a white paper.

In the white paper, available for download below, we detail additional findings, which study the breakout of query intent types which tend to return video in Google and Bing mainline SERPs.  The results are fascinating to say the least.  Basically, optimizing video tags and copy, using keywords that hold  appropriate intent, gives the video a much better shot at ranking in Universal SERPs.

We’re asking for basic contact information from users who download the white paper. That’s out of curiosity only. We promise not to spam you or otherwise share your contact information. We spent a lot of time on the study and only want to know who we’re sharing it with. We give the data unconditionally to our community.   One note: there are values, as regard Google video templates, that read zero.  The zero designations are because we rounded off to the nearest one.

Thanks  for your interest in our aimClear® Video in Universal SERPs White Paper and we hope you find it beneficial. Not withstanding the legal mumbo jumbo, please feel free to paraphrase the findings with attribution in blog posts, etc… I’d like to send a special shout out to Manny Rivas who conducted this study, leading the aimClear team.

aimClear® Video SEO Whitepaper is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.

You may think that YouTube is the only game in town, but it is not. Google, and to a greater extent Bing, source hundreds of channels to populate organic universal  SERPs. This post shares data from our study to reveal the extent that platforms (YouTube, MetaCafe, DailyMotion, etc…) comprise unversal SERPs.   The second installment will be offered as a white paper download next month. It’s a blockbuster featuring a correlation study of query intent, tagging, and how the combination effects a video’s chances in Google and Bing SERPs. We’ll announce the white paper’s release in a SearchEngineLand article in early April.

Which Platforms Get Results
All over the globe, marketers long to see their videos display in key search engines for important keyword searches. The objective of this portion of the study was to understand what video platforms are sourced the most by Google and Bing in universal SERPs and in what percentage. We understood YouTube would play a significant role, but how big of a role and do other platforms even matter for ranking in universal SERPs?

To begin we identified 978 keywords using the YouTube keyword research tool. These keywords were selected based on their search frequency under 24 pre-defined categories.

We then ran the keyword bucket in both Google and Bing and documented every instance of video thumbnails and associated data in the SERPs. The same keyword set was put through a number of video sharing platforms and 1st page SERP ranking for each video was recorded.

Tested platforms:

It’s important to understand video is displayed in very different ways between Google and Bing universal SERPs. Within Google results we saw video thumbnails in 11 different formats or video “packs” being displayed. Below are a few of the variations we came across in Google.

Google Packs

Bing on the other hand only showed one formation, a pack of four.

What Were The Results?
We understood coming into the study YouTube would play a significant role in both Bing and Google and the data confirmed our beliefs. What’s interesting to note here is the percentage breakout difference between search engines. Not only that, but in general video was returned far less in Bing than in Google. The keyword set used here brought back a total of 2051 videos in Google and 156 in Bing.

Google Universal Video SERPs Platform Allocation

The ‘other 10%’ consisted of over 100 different video sites as well as sites internally hosting their video. These sites ranged from Vimeo, Howcast, Hulu, College Humor, IGN, to name a few.

Bing Universal Video SERPs Platform Allocation

Most reasonable marketers probably pine to see their YouTube videos rank, in Google and Bing’s organic Universal SERPs, for important keyword searches. While the exact ranking algorithms are super secret hot sauce, follow YouTube tagging best-practices to get videos ranked in Google, Bing & YouTube itself.

This post is a case study on the process we take to identify Universal SERP opportunities,  research keyword tags, effects on rankings after tagging,  and crucial reports to document ranking KPI results.

Learning From the Past
The assignment is to retag our YouTube videos.

The KPI is higher organic prominence in YouTube SERPs and more Universal search results in Google and Bing.

First lets’ have a look at what core keywords currently drive views. You can find this information in the “Discovery” tab of YouTube Insights. Identify which YouTube searches currently get the job done, as well as what Universal search terms you are ranking for and benefiting from.  It’s important that we don’t hinder performance by removing existing successful keywords from the tagging structure.  That would be wrong and a waste of perfectly good success. Instead, think about how we can support and amplify what already works well, in the optimization efforts.

Mine the Suggest Box
The next piece is guerrilla keyword research. One of the best YouTube keyword research tools available is YouTube’s own Ajax search suggest box. Although no search volume or visible weighting is associated with suggestions with this method, we know these suggestions are influenced and ranked by user search patterns and frequency. I often find this approach will lead to longer tail permutations I may have overlooked otherwise.

There are a couple of different ways to pull down the YouTube Ajax suggest results. ScrapeBox is a paid tool that quickly harvests suggest data from YouTube, Bing and Google and has a whole range of other applications. Whatever the method, the real art is to…

Identify the intersection of keyword inventory and Universal search opportunities across multiple engines for reasonably attainable key phrases.

YouTube Ranking Report
Prior to making optimization changes let’s examine current performance in YouTube SERPs as a baseline. aimClear’s YouTube ranking report (shown below) illustrates where specific videos rank for keywords and associated YouTube Ajax suggestions. We use the report to track YouTube internal SEO video tagging KPIs. Putting this together requires crawling YouTube SERPs for the keywords you’ve identified and logging video titles, URLs and the ranking position.

Universal Ranking and Correlation Report
Now correlate internal YouTube organic search results to Google and Bing Universal SERPs for keywords and associated YouTube Ajax suggestions. The importance of this report is to capture successes where they are being had in Universal searches prior to making optimization changes as a baseline to measure optimization against. All data was gathered through unpersonalized search and logged out of Google accounts.

What Happens
Two weeks after the optimization changes were put in place,  run the ranking reports to measure  changes. The red bar graphs below illustrate common results across 25-30  videos.  Your results will be  dependent on how well the videos were tagged in the first place and competitiveness of the KW space.

The mock results illustrated in the red bar graph below are results of a composite case study. We had 25-30 poorly tagged and mature YouTube videos to work with, in lightly to slightly competitive keyword space. Look for an 80+ % increase in the number of videos ranking in Universal search results and a 50+ % of lift in the number of search terms and videos ranking in YouTube search results.

Happy Tagging
When you get down to it, this is about assessing opportunities in both the long and short tail, finding the intersection of search inventory across search engines, supporting video with primary ranking factors, and measuring changes against set baselines. This does not mean that attention in itself to these things will guarantee success, since there is no catch all formula for all verticals. Every space is different and some have higher barriers to entry than others. The process outlined in this post should give readers baseline tools needed to retag videos and measure performance, in the various SERPs.  Happy tagging!

Greetings #PubCon attendees. Our own Marty Weintraub is speaking today at the Las Vegas Convention Center in Salon C, in the “SEO for Multimedia and Rich Media” at 2:55PM PT. Because Marty wants to spend his time sharing cool YouTube keyword research tactics we employ at aimClear, he asked that the team back in Duluth put together this “uber-high-level one pager” cheat sheet of YouTube optimization ranking tips. We hope you find it useful. Read on for the goods as well as the YouTube extraction agent at the bottom of this post.

First off, be sure to optimize the raw file before upload with the same catchy yet keyword rich title you plan on giving it for life. Sometimes the raw file name will take a while to flip to your title and may trigger related videos from keywords in the file name.

Title, Description & Keyword Tags - Perform keyword research & competitive intelligence for your coveted SERPS. Know what and who you’re up against. Create a catchy title and description and choose your keyword tags. Make sure your desired keywords are present in all three.

Description Link - You have the option to place an active link in the description. Take advantage of it! Just make sure http:// is there or it won’t work.

Choose Your Thumbnail - YouTube gives you 3 options for the thumbnail users will see in the SERPs. Choose wisely.

Select Your Category - Comedy, education, entertainment, how to & style, etc…

Channel & Watch Page Views - Share in other social channels. Engage your YouTube community and seek to build it! Feature the video on your channel page. Advertise in YouTube Promoted Videos, Facebook, StumbleUpon; wherever appropriate.

Engagement (Comments, Thumbs Up/Down, Favorites) - The easiest way to boost engagement is to actually be a part of the community. Give and you shall receive. Remember, users must be logged in to their account in order to engage with posted content. A user who finds your video from a Facebook embed will be less likely to comment, rate or favorite your video than a logged in user who found your video inside YouTube. One last tip: always allow comments. If you’re concerned of what users will say, set the video to allow comments after approval.

Annotations - If you have several videos, use annotations to link them together. Use annotations for calls to action as well. Ask for the sale! “Please Rate & Comment”, “Thumbs Up for ____”, “Don’t Forget to Subscribe”….

Links & Embeds - A diverse set of links and embeds: Facebook, MySpace, Forums, Blogs, etc. You never know– any given YouTube user could also be a very active member of a forum that could potentially drive tens of thousands of views to your video.

Subscribers - What’s the difference between a friend and a subscriber, you ask? Generally speaking, users friend other YouTube users even if they don’t post content, so long as they’re active in the community. Users often subscribe to YouTube users who regularly post content and are active in the community. There are benefits to having both types of connections.

Understand YouTube Insights (Analytics) - Mine the analytic data for your videos in Insights. Where are your views coming from? YouTube searches? Embeds? Related videos? Where appropriate jump into conversations in different venues your content has been featured.

Other factors to keep in mind - Playlists, Video responses, Honors, Video Age and Shares
===============================================================
YouTube Mozenda Extraction Agent
OK,  first head over to mozenda and download the Agent Builder. There is a free trial. BTW, aimClear is not an affiliate of mozenda. We just love the tool.  [The mozenda extraction agent has been removed. Recent template changes have rendered it obsolete. This was expected]

Open the extraction agent file/open from file. Do a save as to the mozenda server and run the agent on the mozenda server. The concept of mozenda is that users build the agent locally, but run it on the mozenda distributed server system.  It will take a bit of work to learn the system.

This agent has other goodies in it, other than what Marty is showing at PubCon. Remember that when YouTube changes templates, you will need to update this agent to map around the template changes.

To begin, this post is not a black hat tutorial teaching how to build spam-scraper-copyright-infringing websites. Rather we’ll highlight simple white hat techniques to successfully republish and rank “duplicate” content, all the while creating new value for users.  Please don’t use these methods for evil.

In my opinion the tactic outlined herein is one of the most fun white hat “give it up” tips we encountered in 2009.  We’ve used it successfully with clients since we discovered Michael Gray, (@GrayWolf) Owner of Atlas Web Services, testing it out on his SES Chicago 2008 aimClear Blog video interview and others.

Pathology of a Clever SEO Play
After we published our video-only Michael Gray interview, GrayWolf had the v-dialog with our Manny Rivas transcribed and then posted the conversation as text on one of his blogs. So far as search engines go, the duplication is not perceived as duplicate content. Though technology exists for ‘engines to consume and transcribe audio tracks from online videos, the duplicity does not yet count as duplicate content.

This is a simple and powerful SEO method. Let’s have a look at some Google SERPs. First check out the last result on Google’s page 1 for the query “aimClear.” Make sure to search unpersonalized.  Keep in mind that “aimClear” is a well-defended term, with tons of authority-sites linking into our site on the anchor-text “aimClear.”

It gets better! There are many interviews with Michael Gray out there, from powerful publications, in the SERPs. Even so note that GrayWolf’s transcription blog, michaelgray.name, ranks for the transcription of our video as the unpersonalized 7^th result for the query “Michael gray Interview.” Good work! It ranks above the original.

Of course it helps that our pal covered link-building basics to his .name property. The site has decent authority, for an SEO test-site, as indicated by LinkScape.

Try Things in Reveres: Tactical Variation
We’ve successfully tested 4 permutations of this technique. This is our favorite:

• Make a talking-head video of your own blog’s written-only post.
• Post the video on YouTube with optimized tags.
• Embed the YouTube video in new blog post, offering the previous text-only post to users as a video value-add.
• Link build to the YouTube video and the new blog post from third party sites on relevant anchor text.
• The original written-only post should rank.
• Pretty soon you could see the YouTube video ranking Google’s organic Universal search results.
• The new blog post can rank as well, making it a three-for-the-price-of one deal.
• Users are happy because there are multiple ways to consume the content.
• This “three-fer” is super for reputation defense on names and other keywords, for the purpose of sentiment defense in the SERPs.

Use It Our Lose It, Nothing Lasts Forever
Arguably this approach should be allowed and we’d encourage Google to tread softly. Since aimClear only provided audio & video of the interview some content consumers, those who take in their content on non-video-enabled devices, are excluded. To our mind, Michael added value to our post. Count on the fact that we now follow our interviews around and will post our own transcriptions from now on .

Top photo credit: moveyourhandsuplamovidaliteraria

Greg is President & Co-founder of SEO-PR.

We all know Google rules search. Interestingly enough however, there were 10 billion videos watched on YouTube in August while Google put 9 billion searches on the board. While neither number can be scoffed at, the comparison makes obvious why YouTube is arguably the most under-leveraged marketing vehicle your brand may have access to.

Youtube’s audience is more diverse than many marketers think. Although the audience does skew towards a younger group 30% of all viewers are 35 and older. YouTube show’s no sign of slowing down as it increasingly reaches for a more and more diverse crowd. Although it started with younger crowd it continues to expand, making for a wide array of users all looking to discover that video they just have to share with their friends and family.

How do you get people to discover, watch and share YouTube videos?
Greg will boil 9 steps down to the 3 most important steps for Youtube success. YouTube says it themselves, the platform is a place for users to “discover, watch and share” videos with others. If you’re video isn’t discovered by people nothing good happens. If people discover it and its corporate propaganda nothing good happens. On the other hand if people find it, like it and share it with friends, that’s when good things (viral) happen.

Step 1: Discovery
How do people discover videos?
Tubemogul helps you syndicate your videos to several different video sites. They also do research, providing in-depth tracking statistics and anlaytics for online video!

If you look at the breakdown you’ll see that 45% of videos are discovered on video sites and only 6% with search engines. If you are putting all your time into optimizing for universal search, you’re only chasing 6%.

YouTube has a different algorithm than Google. Where as Google uses somewhere upwards 0f 200 factors to rank content, YouTube has somewhere around 1/10 working to rank videos. The algorithm is relatively immature at this point. Greg believes that optimizing video for YouTube and blogs are critical to the discovery process. A major piece to ranking is making sure you are optimizing the title, description and tags for YoutTube’s text matching system.

Help your videos be discovered in search results and related videos:
Title: 120 characters (right longer titles)
- think of your title as a headline
- if you include brand name in title, it should go last
description: 1,000 characters
- Be as detailed as possible ( short of entire transcript)
- Include URLs (with http://) to playlist or website
Tags: 120 characters
- be as detailed as possible
- include: brand, city, topics
Make sure all keywords in your tags are in your title and descriptions

Also important is the number of views the video is receiving as well as how many & highly the video has been rated.

How do you find what search terms people are searching for?
YouTube displays search term suggestions as you type your query into the search field. These suggestions are based on what others have been searching for recently.

YouTube keyword suggestion tool. This tool is a little less mature. I feel that to be an understatement

Step 2: Watch
Keepin’ it legit:Increasing video views without using “any automated system”
Links in video description
- Cross-promote to a playlist on your channel or your website
Video responses
- Point users to your next video with video responses
Annotations
- Link to another video
Captions
- Add subtitles to your video and reach a broader audience
Embedding
- Get additional views within the context of a relevant website (encourage blog owners to embed within blogs) some believe this is the secret sauce.

Compelling video content is the second most critical success factor on YouTube. Your content matters. If you optimize a piece of crap nobody will care, if you optimize something compelling, people will share (rhyme was unintentional, but catchy). People will generally decide within the first 10seconds of the video if its something worth sticking around for10% of people leave
50% people leave halfway through.

if your advertising. youtube doesn’t drop the layover ad until 10 sec in. you’ve already lost 10% of viewers.

Best video format for optimizing your video uploads
This seems too change rather frequently, so don’t live by this…forever.
- resolution: 1280×720 (16×9 HD)) and 640×480 (4:3SD)

There is said to be 10 kinds of TV commercials that change people’s brand preference. Some combinations of these categories proved better than others in changing consumer’s brand preference.

1. Humor
2. Slice of life
3. Testimonials
4. Demonstrations
5. Problem solution
6. Talking heads
7. Characters
8. Reason why
9. News
10. Emotion

Step 3: Share
Video must go viral to be successful
Opinion leaders play a critical role in deciding which videos go viral. It is sharing the sharing of content that is the multiplyer. When opinion leaders decide a video is good that’s about the time it goes viral. Try promoting your videos to opinion leaders of the youtube community and let these users know you’ve published a video you think they will be interested in.

Photo Credit Flickr/toprankonlinemarketing

Building an effective YouTube profile doesn’t necessarily need to be time-intensive, but like any other social media platform solid marketing requires commitment and constant upkeep.

Visibility takes  understanding the direct influence behind community outreach and maintaining presence in the  dialogue. YouTube success requires a brand voice spoken so clearly that it echoes across several channels.   Read on for up-to-the-minute video promotion tips and tricks.

Adopting YouTube
Building out the channel should be approached by first defining what exactly needs to be accomplished. Is the ultimate goal to make money through the partnership program, make a viral video, drive traffic to the website, create brand awareness or engage the target audience? Maybe it’s all of these and maybe it’s none. An honest audit of your marketing strategy should be undertaken before jumping into YouTube. Always keep in mind, social media platforms aren’t a one size fits all marketing solution. Each should be strategically vetted for their potential role in the overall marketing mix.

Keyword Research
One of the fundamental pieces to ranking well and allowing YouTube to actually find your content and index it in the right place is selecting the right keywords to use in your videos title, description and tags section. This is where keyword research comes in. There are a few different places to do keyword research in the YouTube platform and outside.

• The suggestion query box located on the homepage of YouTube. As you begin typing a keyword phrase and YouTube will generate some popular search queries that are topically related stemming from your original query.
• YouTube’s promoted video keyword research tool contains search data that is unique to YouTube.
• Google’s external keyword tool will assist in understanding what keywords may work when trying to optimize content for universal search results.

Selecting the Recording Location
YouTube has begun serving registered users videos that were recorded near their location in the feed. Appearing in this section requires that you select the location from the edit video page.

Related Content from Others
The channel should serve value to the users who visit. This means not only sharing your own content, but providing helpful videos you’ve mined that would serve your target audience. Do this by not only favoriting videos that you see fitting for your target audience, but by creating playlists for certain topics. Think of the target audience and what they would be interested in.

Identifying User’s on YouTube
Where do you start your search for users that will appreciate your content and hopefully one day champion your content? A good place to start is by doing searches for similar videos to your own. Check out the network the user that posted the content has and friend those that they friend or subscribe to.

Also, look at the comment field. It’s pretty easy to identify genuine and authentic users apart from the inauthentic. Bring them into your network by friending these users.

Community Engagement
It seems that community engagement has a direct effect on the ranking of videos. If you think about it, this seems to be a pretty straight forward and logical concept. Why shouldn’t users that provide content that other users interact with be rewarded?

Engaging the community and giving your channel a healthy pulse by providing valuable content and interactions with the content of others only serves to bring more attention back to your own channel and videos.

It’s apparent that YouTube is moving to a more social interface. This is evident with what YouTube has coined as “subtivity” pushing the activity of your subscribers through your feed. Before this subscribing meant solely not missing a video upload from the particular user. Now you are able to see the activity of those you subscribe to, from their uploads, favorites, ratings and/or comments.

This means that if you have users with a large amount of subscribers and they rate, comment or favorite one of your videos, your video will appear in the feed of their subscribers. This can open the door for more traffic to your content.

Check out these other posts for more information on YouTube optimization.
YouTube Ranking Factors: 15 Guerrilla Tactics
Tracking Results: YouTube Analytics Fundamentals

photo credit: Cody Simms

Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us  to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing new to Insight. However merging these two measurements is. The new feature allows us to toggle between stats in a cool stacked chart or line chart display.

Also new on the grid is a sweet Mobile Views feature. YouTube stated in recent months that viewership from mobile phones is in the tens of millions each day and phone uploads have shot up 1700% making this new feature highly substantiated. No doubt, this is a reflection of the dramatic increase of smart phone adoption. Be sure to check this metric out. You’ll be surprised the percentage of mobile views your videos are receiving.

Ever wonder how many of your subscribers are coming to check out your content once you hit upload? The Views from Subscribers feature allows account owners to see exactly what subscription modules are garnering views. Although  gathered stats will only show from September 09′ and forward, it’s helpful to see if subs are coming either from the homepage subscriptions box, subscription page and/or subscription emails.

YouTube also hinted at “more releases” soon to come, but made no specific statement regarding what we can expect. For now I’ll settle for crossing a few line items off the ol’ YouTube analytics feature wishlist.

YouTube uses various metrics, known and black box, to establish ranking and authority of videos and channels. We recommend participation along the following nodes to build YouTube profiles for higher video rankings.

The first step is getting engaged in the YouTube community. The profile needs a pulse. Think of it as participation in Twitter. Follow, rebroadcast, friend, share, etc…Like any social community the more friends and participation a users has, the more internal link energy is focused on both internal and public profile nodes.

Research Community
Identify YouTube users that have an interest or have published similar content. Most users are transparent about their age in their channel; be sure to friend users that fit the target audience. Become an active member of the YouTube community and participate just as much if not more as you contribute content.

Use the Internal Rating System to Score Others’ Videos
Rate the videos that you watch and be honest not gratuitous. We believe it helps with “participation” credit in the algorithm.  It also helps because others see you in-community. Others will rate your videos too, lending credibility to the profile. If you are responding to or have found a useful or bothersome comment, be sure to give a thumbs up or down.

Friends & Subscribers
Build a base of high authority friends and niche specific users for social and algorithmic advantages. Subscribe to and associate yourself with those users that provide benefit to the community.

Favorite Videos
Favorite videos that you feel lend to the personality your brand. The users find out and are more amenable to friendship & mutual promotion.

Comment With Non-Gratuitous Zeal
Search relevant areas that coincide with the brand and reaffirm or add insight into comment threads of useful videos. Take it even further by visiting the profile of the user who posted the video and engage directly. It’s an age old marketing principle, provide users value and build trust before you begin asking anything of them in return.

A sure fire way to get people to visit the profile is to reply to a particular user’s comment in a thread. Either give them kudos or expand on their thought (people like to be patted on the head).  A word of caution: don’t suck up or overdue over do it.

Master & Use YouTube Insight Analytics
YouTube Insight is an analytics toolset for your published videos. With it you can track views, demographics, community engagement, bounce rate, video popularity and how users are discovering the content.

To access it follow these steps:
sign in > Account > Insight

Title the Raw File Name
Many times it will take a few days for YouTube to fully upload a video and in the mean time it will use the raw file name as the title of the video. Be sure to name the raw file just as you would the title tag. Keywords in the file name count in the video game.

Channel Views
Visit related channels and add to their comment field to bring visibility back to the users channel. Use your Tweet share and friend instincts.

Watch More Videos (we are currently testing specifics of this attribute). Make sure to watch videos that are related to the niche you are trying to fill & watch them all the way through. YouTube may use your viewing history against identical or similar tags of your uploads to populate “related content” on your video pages that others see.

Competitive Intelligence
Under Data/Statistics under any given video (if the user did not disallow) you can see how many people link, what URLs, favorite count, honors received, what users rated and other useful competitive data for tagging inspiration.

Video Responses
Post responses to related videos if the user has allowed this option. Allow the option yourself. You can also piggyback any successful video of your own to funnel views. This is another reason to watch videos. Like with Digg, getting in the first comment on a thread about to go hot can yield secondary traffic and branding.

Annotations
Use the ‘annotations’ option to implement calls-to-action throughout your videos. Insert links when appropriate. You can track the amount of clicks garnered from the external link overlay in YouTube Insight.

Linkbuild to Profile’s Assets
Use other sites in hand to link to the YouTube channel or specific videos to build authority. Be clever about the anchor text so as to increase the potential spread of keywords Google might associate with the video when inserting video into Universal SERPs. Drive fans from Twitter, Facebook and other social assets to videos hosted on YouTube.

Embed video within an optimized blog post
YouTube tracks the number of times a video is embedded as a component to the ranking algorithm.  Also each post the video is embedded on is optimized itself and can rank alongside the video.

-The idea is to determine what YouTube organic SERPs you want to impact and fill up YouTube organic space.

-Also look for the intersection of traditional KW research and YouTube organic suggestions. They often align.

-You have the option to tell YouTube where the video was shot. For regional based searches this is an easy way to put yourself in the SERPs without using precious title tag real estate.

Last but not least…

Optimize Video
-Thoughtful filename, title, tags and description, keyword research using YouTube “suggestion” field and YouTube video keyword tool/identify the search queries you want to rank well for before you name your file & title, target location (edit settings).