A search marketing blog for advertising agency, in-house & PR professionals
To begin, this post is not a black hat tutorial teaching how to build spam-scraper-copyright-infringing websites. Rather we’ll highlight simple white hat techniques to successfully republish and rank “duplicate” content, all the while creating new value for users. Please don’t use these methods for evil. Read the rest of this entry »
The following is a summary of Greg Jarboe‘s SES Chicago ’09 YouTube & Video Optimization session moderated by Anne Kennedy, Founding Partner & CMO of Joblr.com; Managing Partner & Founder of Beyond Ink.
Greg is President & Co-founder of SEO-PR.
We all know Google rules search. Interestingly enough however, there were 10 billion videos watched on YouTube in August while Google put 9 billion searches on the board. While neither number can be scoffed at, the comparison makes obvious why YouTube is arguably the most under-leveraged marketing vehicle your brand may have access to.
Building an effective YouTube profile doesn’t necessarily need to be time-intensive, but like any other social media platform solid marketing requires commitment and constant upkeep.
Visibility takes understanding the direct influence behind community outreach and maintaining presence in the dialogue. YouTube success requires a brand voice spoken so clearly that it echoes across several channels. Read on for up-to-the-minute video promotion tips and tricks.
Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing new to Insight. However merging these two measurements is. The new feature allows us to toggle between stats in a cool stacked chart or line chart display. Read the rest of this entry »
Understanding various social & algorithmic nodes is important, as users build up enough street-cred’ to hang with other pages in first string YouTube SERPs. Once a profile gains momentum and authority, results begin to appear.
YouTube uses various metrics, known and black box, to establish ranking and authority of videos and channels. We recommend participation along the following nodes to build YouTube profiles for higher video rankings.
