A search marketing blog for advertising agency, in-house & PR professionals
To begin, this post is not a black hat tutorial teaching how to build spam-scraper-copyright-infringing websites. Rather we’ll highlight simple white hat techniques to successfully republish and rank “duplicate” content, all the while creating new value for users. Please don’t use these methods for evil. Read the rest of this entry »
The following is a summary of Greg Jarboe’s SES Chicago ‘09 YouTube & Video Optimization session moderated by Anne Kennedy, Founding Partner & CMO of Joblr.com; Managing Partner & Founder of Beyond Ink.
Greg is President & Co-founder of SEO-PR.
We all know Google rules search. Interestingly enough however, there were 10 billion videos watched on YouTube in August while Google put 9 billion searches on the board. While neither number can be scoffed at, the comparison makes obvious why YouTube is arguably the most under-leveraged marketing vehicle your brand may have access to.
Building an effective YouTube profile doesn’t necessarily need to be time-intensive, but like any other social media platform solid marketing requires commitment and constant upkeep.
Visibility takes understanding the direct influence behind community outreach and maintaining presence in the dialogue. YouTube success requires a brand voice spoken so clearly that it echoes across several channels. Read on for up-to-the-minute video promotion tips and tricks.
Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing new to Insight. However merging these two measurements is. The new feature allows us to toggle between stats in a cool stacked chart or line chart display. Read the rest of this entry »
Understanding various social & algorithmic nodes is important, as users build up enough street-cred’ to hang with other pages in first string YouTube SERPs. Once a profile gains momentum and authority, results begin to appear.
YouTube uses various metrics, known and black box, to establish ranking and authority of videos and channels. We recommend participation along the following nodes to build YouTube profiles for higher video rankings.
It’s common knowledge among SEOs (and on earth) that YouTube is MASSIVE in terms of now and future search. Yet many are unfamiliar with proper optimization & engagement tactics and techniques, especially use of “Insight,” YouTube’s hidden analytic gem.
This SES San Jose 2009 session, “Next Wave for Online Video” revealed hot emerging tactics and illuminated exciting opportunities for marketers to exploit the world’s #2 search engine. Read the rest of this entry »
When posting videos on YouTube, there’s little more titillating than knowing (with analytic-certainty) that people are actually viewing them. Watching the view-count crank definitely produces a delightful tingly feeling.
When a video is tailored to a particular audience to reach a specified objective, measuring more granular demographic data about views and viewers can be incredibly powerful. Therefore understanding YouTube’s built in analytics, Insight, is imperative. Let’s go on an inside tour of YouTube Insight analytics must-know-fundamentals. Read the rest of this entry »
YouTube has become a beast, taking seat as the second largest search engine in the world. Hulu and other niche’ engines are nipping at YouTube’s heals. Yet video search optimization remains relatively uncharted territory for most.
Today at SES Toronto, respected industry experts answered the question “Are you overlooking the opportunities of video search?” The answers were a veritable “how to” clinic on tactics and optimization techniques, which will undoubtedly prove insightful for any business looking to fire up a video content campaign. Read the rest of this entry »
Jim Hedger is a writer, producer & broadcaster for Webmaster Radio and hosts the weekly show “Webcology.”
He is a well-known SEO consultant, head blog writer & lead copywriter for MetaMend Search Engine Marketing. After the day’s sessions, I was able to see Jim in action broadcasting the “Drunken Webmaster Roundtable” at Kitty Osheas. It was a riot!
When I sat down with Jim, he was gracious enough to share his blazing path along the SEO trail. He also revealed some embarrassing moments he’s had in live broadcast. One of these anecdotes had to do with mispronouncing one of the guests names. Wouldn’t you know it, I got to witness it first hand! Anyway, here’s my PocketCam video-conversation with the man himself. Read the rest of this entry »
On Day 1 at SES San Jose, the Video Search Engine Optimization session was jam packed with people standing around the perimeter.
It’s no surprise when you consider the speakers line up:Greg Jarboe, President & Co-founder, SEO-PR; Chase Norlin, CEO, Pixsy Corporation ; Steve Espinosa, Director of Product Development & Management, eLocal Listing, LLC; Matthew Scheybeler, CTO, blinkx and Gregory Markel, Founder/President, Infuse Creative, LLC. All this moderated by Joseph Morin, Partner, Boost Search Marketing & CEO, Storybids, Inc.
While everyone agreed on the basics there is clearly a lot of opportunity to break new ground in Video Optimization. Read the rest of this entry »
