Category: Uncategorized

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Steve Ballmer Unplugged: SMX West 2010 Keynote

When it was first announced that Microsoft’s Steve Ballmer would be keynoting this year’s SMX West, it was perceived as a nice surprise and unexpected legitimization of the search marketing industry from one of the big guys.  The announcement left many marketers existentially pondering their role in the somewhat dysfunctional search family. Did Ballmer, Microsoft, & Bing […]

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Why Steve Ballmer’s SMX Keynote Is So Important

It’s remarkable really. Microsoft CEO Steve Ballmer will take the stage for a “Fireside Chat” with Danny Sullivan, editor-in-chief of SearchEngineLand.com and conference co-chair, to kick off SMX West on March 2, 2010 in Santa Clara.  In his inaugural address speaking directly to the inner-search marketing community, Mr. Ballmer will discuss Microsoft’s evolution in search […]

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When Marketing to Marketers, Education is Essential (Shocker)

The marketing to marketers panel at SES Chicago 2009 emphasizes education is key when marketing an intangible product to an ultra-critical niche market.

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Can 2010 SEOs Rescue Newspapers From Internets, Selves?

So here’s kinda what was going on with “news” at the end of 2009: the news stations and newspapers were dying continuing to have a difficult time adjusting to the fact that there is “an Internet.” Specifically, the fact that the Internet has reprogrammed consumers to expect get news updates by the second, streamed directly […]

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aimClear is Speaking at SES Chicago Today!

We invite SES Chicago attendees to  join us today at 12:45PM. I’ll have the pleasure of moderating the Facebook Rockstars RoundTable: Marketing For the Other Internet session.  350 million fanatically engaged users in one place means understanding Facebook’s no-search-engines-allowed community walled garden system of “organic” and paid visibility is now essential. Shell-shocked brand managers unite! […]

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Realtime Search & Sifting Relevance From Noise

Search engines strive to produce the most up-to-date content and deal with a steadily-raging river of real-time updates. Google has the “show options” feature with the ability to display the most recent content from the past hour. Twitter is constantly in the now. With Facebook & LinkedIn all indexing instant submissions.

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Search Integration: The Online/Offline Mix

Welcome to our ongoing coverage of SES Chicago, 2009. Commercials and print have become massively expensive for most small companies. Large companies are cutting budgets and there’s really only so much you can say in your 15 or 30 second spot or print ad. Websites have become the hub of many marketing campaigns because they […]

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You Should Be at SES & What to Do if You’re Not

Welcome to Search Engine Strategies Chicago 2009! The sun has not yet risen but excitement is palpable here at the ornate and venerable  Hilton hotel. If you’re reading this post you should definitely be here. Nothing is as effective as mining first hand information from the best online marketers in the biz’ along with an […]

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SES Chicago 09′ Looms Large in The Windy City!

It may be blustery outside, but this year’s SES Chicago looks like a burner! With more than 70 sessions covering PPC management, demographic research, SEO, social media, link building, mobile and duplicate content, SearchEngineStrategies Chicago is an annual techno-pilgrimage for fortunate attendees. We’re stoked because December 7-11th is coming up fast! aimClear will be at […]

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