aimClear® Search Marketing Blog

Chris Winfield is one of the most pleasant online marketing pros in the business.  Seemingly contrary to his East Coast roots, Chris has way more of a California-laid-back swagger.  Don’t mistake this vibe for lack of intensity though.  Dude is extremely passionate, has an impressive quiver of clients,  experience, heart and business acumen to back the swagger up with action and results.

Focused on search and social media marketing, Chris’s long time company, 10e20, recently rebranded as BlueGlass. BlueGlass has been busy forging partnership deals, described as acquisitions, with respected small agencies and individuals.   Marketers involved in the BlueGlass deal are a veritable who’s who of mainstream social media conference circuit mainstays and big brand practitioners. Read the rest of this entry »

Tim Ash is a man who’s not afraid to tell you your baby is ugly. Author of ”Landing Page Optimization,” a resource Mike Grehan says should live on the bookshelf of anyone who owns a website, as well as super-master salsa dancer extraordinaire, he was a tip-top choice for the morning keynote speaker on the final day of SES San Fran 2010.

Leveraging takeaways from first 2 keynotes, namely (1) use profanity and (2) use self-deprecating unflattering pictures, Tim hit the stage in a swank yet self-described “monkey suit” to take us through the 4 Pillars of Building Instant Trust Online, something any marketer will tell you is no easy feat. Read the rest of this entry »

The sun has barely risen over downtown Seattle and, uncharacteristically, there’s not a single cloud in the 5:30 AM sky. Elliott Bay and Mount Rainer are just visible, peeking between architecturally diverse city buildings, highlighted in contrast by Northwest Pacific morning sun.

The view from my 31st floor downtown Westin hotel room is nothing short of stunning. Good morning, Seattle. It’s great to be back for SMX Advanced 2010.  In a few short hours I’ll have the pleasure of speaking here for the third year in row and then again tomorrow.  Man I love my job! Read the rest of this entry »

Wow, Day 1 was a Whriling Dervish at SearchEngineStrategies New York 2010!  The content struck me as seriously next gen’. We heard plenty of new terms today like “attention frontier” and “sliding window.”  Our good friend Simon Heseltine won the engraved iPod while Lee Odden and Chris Boggs rocked the house with their well-honed approach to leveraging digital assets.

It was great to run into friends and industry associations like Chris Elwell, John Marshall, PubCon’s Brett Tabke and (of course) our aimClear blogger-crew: @merryMorud, @mannyRivas and @beebow (lauren Litwinka). The Exposition hall was jam packed to the hilt as SEM vendors displayed their wares.  Of course, the Hilton New York Hotel is always a grand host for SES, one of the original industry conferences, a venerable mainstay. Here are a few images by which to remember the depth of Day One this year. Read the rest of this entry »

Looks like that furry little so-and-so Punxsutawney Phil was wrong. Things are warming up here on the East coast just in time for search marketers to crawl out of their winter cocoons and into the session halls for Search Engine Strategies New York 2010.

SES means many things to us here at aimClear-  it’s an opportunity to learn from seasoned thought-leaders as well as share a few tricks, tidbits and techniques of our own… a chance to talk shop in a dynamic, geektastic environment, to meet new folks and reconnect with old friends. It also means one very special event is on the agenda: The semi-annual aimClear/Clix Marketing SchmoozeFest. Read the rest of this entry »