Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
If you were in the standing-room only crowd for the SEMpdx SearchFest 2010 keynote on March 9, I don’t have to tell you it started off with a bang. And a Bing. If you weren’t there, put it on your docket for next year. Now. In its fifth year, Portland’s SearchFest was all grown up. […]
Search Engine Strategies New York is an annual conclave of rare depth and importance. In search marketing, channels evolve at blazing speed and staying relevant is an intense and ongoing process. As part of our commitment to stay cutting-edge-current, aimClear team members hit the road for about 80 days of training each year. SES New […]
<FACEPALM> In the past we’ve attended major industry conference-shindigs as one big live-blogging family. But dude, the aimClear team is expanding. Our 2010 conference agenda and travels to and fro might damn near pull us apart at the seams if we all went. In this quarter alone some of us will be returning from SXSW while others […]
Peter Norvig, you might have heard of him, or felt his presence on stormy mountain tops. Among several other accomplishments, he is the creator of Norvig’s Law, the world record holder for the longest palindrome, former head of computational sciences research at NASA, ballet dancer, current director of research at Google, & a human being. […]
Some people think keyword research consists of going to the Google Keyword tool, typing in four of their industry phrases & then just grabbing the keywords with the highest volume. But some people are ultra DumbPants month-punchers & need additional research guidance in order to find the highly targeted keyword permutations, relevant stemming topics & […]
There’s an old adage – If it ain’t broke, don’t fix it, unless you are carefully able to fix it in ways that helps all parties who use it & also it will make you more money, then you should think about trying to fix it, so good luck with this. Google essentially took this […]
When it was first announced that Microsoft’s Steve Ballmer would be keynoting this year’s SMX West, it was perceived as a nice surprise and unexpected legitimization of the search marketing industry from one of the big guys. The announcement left many marketers existentially pondering their role in the somewhat dysfunctional search family. Did Ballmer, Microsoft, & Bing […]
It’s remarkable really. Microsoft CEO Steve Ballmer will take the stage for a “Fireside Chat” with Danny Sullivan, editor-in-chief of SearchEngineLand.com and conference co-chair, to kick off SMX West on March 2, 2010 in Santa Clara. In his inaugural address speaking directly to the inner-search marketing community, Mr. Ballmer will discuss Microsoft’s evolution in search […]
The marketing to marketers panel at SES Chicago 2009 emphasizes education is key when marketing an intangible product to an ultra-critical niche market.