aimClear® Search Marketing Blog

Welcome to Day 1 of #SESNY! Whether your company’s goal is to make a trillion friends or a trillion dollars, a solid SEM strategy is a serious cornerstone of success. Consider it the well-balanced breakfast of champion marketers. A healthy blend of organic, paid, contextual, and conversion optimization (plus, of course, two scoops of raisins and a strawberry toaster pastry) can help pave the way for an effective, measurable search marketing campaign. Day 1 of Search Engine Strategies New York kicked off with an array of rad panels, but for attendees hungry for super-actionable takeaways, the 6 Strategies For Superior SEM Results session was a supreme choice.

Wpromote’s Michael Mothner and Michael Stone took the stage to share client case studies and specific examples that demonstrated the 6 strategies. The #1 goal? Dish out piping hot brain-chow that can be “immediately implemented to improve the results of your online marketing efforts.” (The special bonus surprise? Gummi Hamburgers for everyone in the audience. Pretty sweet menu.) aimClear live-tweeted this session. Full coverage lives after the jump. Read the rest of this entry »

Greetings readers! Search Engine Strategies New York 2011 looms large and straight-ahead, kicking off on Tuesday in the Big Apple. This will be my 5^th straight SES NY and it never grows old.  There are a hundred reasons why this annual online marketing conclave is classic. Here are 6 of them:

1-The sessions are highly informative, stuffed with crucial information and thought leadership. For instance on Day One from 3PM-4PM there will be a solo presentation by Jeffrey Eisenberg, Partner, Eisenberg Brothers & Associates entitled, “Social Media & Conversion: The Yellow Brick Road.”  The author of the foundational book, “Waiting for Your Cat to Bark will share his newest theories about choosing social media, “Voices,” intent and social media conversion and how social advertising fits into the contextual puzzle…or doesn’t it? Anyway, I’ll be there wearing bells to see one of the best in the biz.  “Channel Surfing: Measuring Profit & ROI Across Channels” at 9:30AM on Day Two and, “Conversion Tools of the Master Craftsman” at 12:45PM Day Three look awesome as well.  See you there. Read the rest of this entry »

Welcome to aimClear’s coverage of #SMX West 2011! Day 1 is officially over and just like the warm, friendly 60-degree weather here in sunny San Jose, it did not disappoint– brimming with great panel discussions & tip-top presentations– among them, Location Services: The New Local Search.

Gib Olander, director of business development with Localeze; Rodney Hess, account associate with Search Influence; Jason Rupp, director of product management at Ask.com; Chris Travers, president and co-founder of UniversalBusinessListing.org and Ken Norton, senior product manager for Google were at the helm for this one. Each took turns exploring  how location services like Foursquare, Gowalla, Yelp and/or mobile apps are changing the local search space indefinitely. aimClear live tweeted this session (via MoCR521)… read on for a full write-up. Read the rest of this entry »

Greetings from #SMX West, 2011. The sun has not yet risen over the Mountains, but there is an air of excitement here at the Marriott San Jose McEnery Convention Center. Today kicks off this years edition of West and aimClear is here in force.

Today, I’ll be speaking at 3:45PM PT on the “YouTube Ads for Fun and Profit” panel, moderated by conference Co-Chair Chris Sherman, Executive Editor, Search Engine Land. I’ll have the pleasure of sharing the podium with John Weyand, Managing Director, iProspect New York, iProspect/Range Online Media.  I talked with John last night and his material is awesome, not to be missed. I’ll be giving away (that’s right, giving away) a Mozenda extraction agent that powers two utilities aimClear created: “YouTube Promoted Video Squatter Detection” and “YouTube Promoted Video Uncontested Inventory” tools.  I’ll also demo radical Ajax suggest box research for YouTube using ScrapeBox.  This will be a live tools demo and it’s going to rock. Read the rest of this entry »

Day 1 at #SESCHI 2010 was brimming with familiar sites & sounds. Marketers clutching Starbucks cups & swag bags packed into a swank ballroom to claim seats for the Conference Welcome & Opening Keynote. The soothing hum of laptop fans, vibrating smart phones & the enormous projector looming before us was out-beat  by the hum of one very excited audience. We came to be educated & entertained, and fortunately for us the opening keynote was to be delivered by Avinash Kaushik– author, blogger, Analytics Evangelist @ Google & all-around awesomely energized speaker.

As the techno-dance music faded away, an epic thundering voice welcomed us to Search Engine Strategies Chicago 2010, and Avinash took the stage. aimClear live-tweeted the opening keynote this go-ground– read on for full coverage of the tasty food for thought.

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