aimClear Search Marketing Blog

Attorneys, plumbers, financial advisor’s, electricians, pizza parlors, cleaning services, snowplow drivers, caterers, insurance companies, and hardware stores alike ask us similar questions: “How does the Internet change things? Should we keep our Yellow Pages ad? How do we keep from being left behind”

At SES San Jose Stuart McKelvey, President and CEO TMP Directional Marketing presented research regarding the usage and value of online and offline local search usage (”A Study of the Usage and Value of Online and Offline Local Search Sources”). TPG is a fascinating company with over 38 years of Yellow Pages, online search and marketing experience. The study “combines 3,000 survey responses with actual observed online behavior.” In a nutshell online search dominates while traditional printed Yellow Pages perform surprisingly well.Read the rest of this entry »

Welcome to the official launch of Northern Minnesota’s only search engine marketing blog, an informational resource for advertising, PR, and marketing professionals in Duluth and Minneapolis, Minnesota.

The objective of this blog is to help demystify the process of and exchange ideas about search marketing, which is quickly becoming the most important development in advertising history.

The Target Audience is You!
You’re a business marketing professional trying to figure out what the heck to do amidst the rolling waves of rapidly changing technologies and so-called “best practices.” As traditional channels like broadcast and print continue to fold into the net, the need to stay abreast or risk being left behind has become critical.Read the rest of this entry »