Conference coverage posts don’t typically generate tons of comments or stimulate ongoing dialog in any blog’s threads, but it’s among the most satisfying work we do. My head is delightfully full.

Conference Chair Chris Sherman, and Chris Elwell, Partner & President, Third Door Media (Parent company of Search Engine Land and SMX) have jetted off to London for SMX London which begins in a matter of hours. Thanks to both gentlemen for making aimClear feel so welcome here. Blizzard Internet Marketing  and John Wellis also posted from the event.

SMX Travel Day 2
Today’s agenda featured 2 dedicated SMX sessions, “Meet the Travel Meta Search Engines” and “Competitive Research for Travel Marketers” The rest of the day was comprised of PhoCusWright events including, what will become my favorite memory of the conference, the “First Ever Travel Industry Bloggers Summit: Travel Industry Blogger Get Together.”

I had the privilege of engaging in dialog with a number of interesting travel industry bloggers hailing from South Deerfield, Massachusetts to British Columbia. aimClear informally moderated a session on the benefits of outbound linking as clickbaiting and linkbaiting tactics.

I think our search marketing community can be proud of our propensity to linkbait. The travel bloggers we met were incredibly thirsty for anecdotes about the types of tactics we SEMs employ, without sacrificing the authenticity of our content. aimClear was proud to represent, albeit informally, our community to these travel folks.

We’ll be back in the office late tomorrow afternoon. Until then, safe travels to all.

We’re pleased to announce that we’ll be covering SMX Travel@PhoCusWright next week, November 12th & 13th, in Orlando Florida. This annual two day event qualifies as the peak informational-summit for travel marketers who seek a cutting edge understanding of organic and paid search.

The conference features presentations from “best-of-breed travel and hospitality industry providers.” If your SEM shop, advertising agency, or in-house job involves marketing hotels, conventions, tourism, transportation, and other travel related products, don’t miss this show. aimClear handles dozens of name brand and independent hotel products as well as niche tourism verticals and we’ve been looking forward to this show for months. Here’s the link if you’d like to register now.

Must Have Information
Everyone knows consumers look to the Internet for trip planning, booking, and sharing memories in social communities. These days marketers’ are charged with mastering multiple flavors of travel site-tools. Adapt or be left by the side of the highway eating exhaust.

Travel product aggregators, traditional search engines, social media, and destination sites tender serious opportunities to drive traffic, booking, and sales of other tourism/travel related products. SMX Travel@PhoCusWright is “the definitive resource for travel and tourism marketers by combining the search marketing expertise of the SearchEngineLand.com editorial team and with the travel- and hospitality-industry knowledge of PhoCusWright’s analysts.”

SMX and Chris Sherman
Conference chair Chris Sherman is known globally as a foremost search marketing expert, having sequenced dozens of critically acclaimed SEM conferences over the last decade. For any of you in-house travel marketing types, who are curious as to what conferences we hard-core search marketers attend, I’m here to tell you that the information presented at any event Chris programs will make you money. Recently he Co Chaired SMX Local & Mobile (The definitive social media pow wow) and has written several authoritative books on search marketing, including “Google Power: Unleash the Full Power of Google,” published by McGraw-Hill.

It’s Not Too Late to Register
Register for SMX Travel@PhoCusWright online or by contacting events07@phocuswright.com or +1 860 350-4084 x500.