Category Tracking

Personalized Search and Next Gen Reporting Tools

Mar 10, 2007

Google has now imposed personalized search without an easy way for customers to turn it off or even know about it. This means search engine results pages (SERP) are no longer consistant from user to user rendering traditional organic prominence reporting tainted. While there are “best practice” tactics to deal with personalized search engine results,… Read More

SEO / Tracking

1 Comment

PPC: Essential Conversion Tracking

Mar 10, 2007

By Marty Weintraub

Sometimes clients or prospective clients send us pay per click (PPC) conversion data for our comments. Usually these metrics include spreadsheets with keywords, ad copy, headlines, click-through ratio, and cost. We look at the standard data provided in these reports: but more often then not the most important statistics are missing:

Paid Marketing / Tracking