Archive for the ‘Tracking’ Category

Personalized Search and Next Gen Reporting Tools

Posted by Marty Weintraub on March 10th 2007 in SEO, Tracking | Be the first to comment!

Google has now imposed personalized search without an easy way for customers to turn it off or even know about it. This means search engine results pages (SERP) are no longer consistant from user to user rendering traditional organic prominence reporting tainted. While there are “best practice” tactics to deal with personalized search engine results, this is a very big deal. Read the rest of this entry »

PPC: Essential Conversion Tracking

Posted by Marty Weintraub on March 10th 2007 in Paid Marketing, Tracking | 1 comment

Sometimes clients or prospective clients send us pay per click (PPC) conversion data for our comments. Usually these metrics include spreadsheets with keywords, ad copy, headlines, click-through ratio, and cost. We look at the standard data provided in these reports: but more often then not the most important statistics are missing: Read the rest of this entry »